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SEMrush Holdings, Inc
(NYSE:SEMR) 

SEMR stock logo

SEMrush Holdings, Inc. develops online visibility management software as a service (SaaS) platform. It helps businesses to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns. The company offers insights and solutions to build, manage, and measure...

Founded: 2008
IPO Price: $14 (Mar 25, 2021)
Full Time Employees: 1,100 (Mar 2022)
CEO / Founder: Oleg Shchegolev 
cmo: Andrew Warden
Sector: Technology
Industry: Software—Application
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At a glance:
  • Subscription-Driven Revenue Model with High Gross Margins: SEMrush operates a recurring SaaS model focused on digital marketing intelligence, typically characterized by strong gross margins and predictable revenue streams tied to customer subscriptions.
  • Growth Depends on Customer Expansion and Retention: Key performance is influenced by net customer adds, upsell/cross-sell into higher-tier plans, and retention dynamics in the SMB and mid-market segments.
  • Profitability Path Tied to Operating Leverage: As the company scales, investors often focus on whether sales & marketing and R&D spend translate into durable operating leverage, improving operating margins over time.
  • Competitive Market and Platform Differentiation Are Central: SEMrush competes in a crowded SEO and digital marketing tools landscape; differentiation through product breadth (SEO, content, competitive intelligence) and data quality is a key driver of share gains.
  • Macro Sensitivity via Marketing Budget Cycles: Demand can be influenced by broader advertising and marketing spend trends, with SMB budget tightening potentially affecting new customer acquisition and churn rates.
Bull Thesis:
  • Market Leadership and Comprehensive Platform: SEMrush holds a strong position in the digital marketing tools market, recognized for its extensive suite of features covering SEO, content marketing, PPC, and competitive intelligence. This broad offering creates a sticky ecosystem for users and drives continued adoption by consolidating multiple needs into one platform.
  • Strong Recurring Revenue and High Retention Potential: Operating on a SaaS subscription model, SEMrush benefits from predictable recurring revenue. Its comprehensive platform, continuous feature development, and value proposition contribute to high customer retention rates, ensuring a stable and growing revenue base.
  • Large and Expanding Total Addressable Market (TAM): The digital marketing industry continues to grow globally, with businesses of all sizes increasingly investing in online presence and digital strategies. SEMrush is well-positioned to capture a significant share of this expanding market, driven by the ongoing digital transformation and the need for data-driven insights.
  • Strategic Acquisitions and Product Innovation: SEMrush has a history of strategic acquisitions that enhance its product capabilities and market reach, such as Backlinko. Coupled with continuous internal innovation and feature rollouts, this allows the company to stay ahead of market trends and offer cutting-edge solutions to its users, expanding its competitive moat.
Bear Thesis:
  • Intense Competition in Digital Marketing Tools: The digital marketing software space is highly competitive, with established players like Ahrefs, Moz, Similarweb, HubSpot, and numerous niche tools. This intense competition can lead to pricing pressures, increased customer acquisition costs, and potential market share erosion if SEMrush fails to differentiate effectively.
  • Path to Consistent Profitability and Free Cash Flow: Despite strong revenue growth, SEMrush has historically faced challenges in achieving consistent GAAP profitability and positive free cash flow, often due to heavy reinvestment in growth and sales & marketing. Investors may demand a clearer and faster path to sustainable earnings and cash generation.
  • Reliance on Search Engine Algorithm Stability: A core value proposition of SEMrush's SEO tools relies on analyzing and predicting search engine algorithms, primarily Google's. Significant, unpredictable changes to these algorithms could impact the accuracy and utility of their data, potentially reducing customer value, increasing churn, and requiring substantial R&D investment to adapt.
  • Vulnerability to Economic Downturns and Marketing Budget Cuts: Digital marketing budgets, especially for small and medium-sized businesses (SMBs) which form a significant part of SEMrush's customer base, can be discretionary. In an economic downturn, these budgets are often among the first to be reduced, potentially leading to slower customer acquisition, increased churn, and reduced average revenue per user for SEMrush.
Main Competitors:
  • Ahrefs (Ahrefs Webmaster Tools), Ahrefs is a primary direct competitor, especially strong in SEO with comprehensive tools for keyword research, backlink analysis, site audits, rank tracking, and content exploration, directly overlapping with SEMrush's core SEO offerings.
  • Moz (Moz Pro), Moz Pro offers a similar suite of SEO tools, including keyword explorer, link explorer, site audit, and rank tracking. It's a long-standing competitor known for its SEO authority and community, directly vying for the same SEO professional user base.
  • Similarweb Ltd. ($SMWB) (Similarweb Platform), Similarweb specializes in competitive intelligence, website traffic analysis, and market research. It provides deep insights into competitor strategies, audience behavior, and industry trends, directly competing with SEMrush's competitive analysis and market research features.
  • SpyFu (SpyFu), SpyFu focuses heavily on competitive keyword research and PPC analysis. It allows users to uncover competitors' organic and paid keywords, ad copy, and budget estimates, directly competing with SEMrush's advertising research and competitive PPC tools.
Moat:
SEMrush operates in a highly competitive SaaS market for online visibility management. Its moat is built on its extensive and continuously updated data sets (keywords, backlinks, ad creatives), its comprehensive 'all-in-one' platform strategy that integrates SEO, PPC, content, and social media tools, and its strong brand recognition. Competition comes from both specialized tools that might offer deeper insights in a particular niche (e.g., Ahrefs for backlinks) and broader marketing suites. The key competitive factors include data accuracy, breadth and depth of features, user experience, and pricing, requiring continuous innovation to maintain market share.
Income Statements:
Quarterly
Annual
    Unit: USD2025-12-31 2025-09-30 2025-06-30 2025-03-31 2024-12-31 2024-09-30 2024-06-30 2024-03-31 2023-12-31 2023-09-30 2023-06-30 2023-03-31 2022-12-31 2022-09-30 2022-06-30 2022-03-31 2021-12-31 2021-09-30 2021-06-30 2021-03-31 
                        
      revenue
    117,659,000 112,075,000 108,892,000 105,018,000 102,642,000 97,410,000 90,951,000 85,812,000 83,394,000 78,718,000 74,693,000 70,870,000 68,785,000 65,793,000 62,610,000 57,128,000 53,746,000 49,252,000 45,005,000 39,998,000 
      yoy
    14.63% 15.05% 19.73% 22.38% 23.08% 23.75% 21.77% 21.08% 21.24% 19.64% 19.30% 24.05% 27.98% 33.58% 39.12% 42.83%     
      qoq
    4.98% 2.92% 3.69% 2.31% 5.37% 7.10% 5.99% 2.90% 5.94% 5.39% 5.39% 3.03% 4.55% 5.08% 9.60% 6.29% 9.12% 9.44% 12.52%  
      cost of revenue
    23,107,000 22,220,000 21,110,000 19,871,000 18,812,000 17,063,000 14,957,000 14,645,000 13,684,000 13,032,000 12,972,000 12,639,000 11,963,000 12,405,000 12,598,000 11,587,000 11,561,000 11,362,000 10,238,000 8,773,000 
      gross profit
    94,552,000 89,855,000 87,782,000 85,147,000 83,830,000 80,347,000 75,994,000 71,167,000 69,710,000 65,686,000 61,721,000 58,231,000 56,822,000 53,388,000 50,012,000 45,541,000 42,185,000 37,890,000 34,767,000 31,225,000 
      yoy
    12.79% 11.83% 15.51% 19.64% 20.26% 22.32% 23.13% 22.21% 22.68% 23.04% 23.41% 27.87% 34.70% 40.90% 43.85% 45.85%     
      qoq
    5.23% 2.36% 3.09% 1.57% 4.33% 5.73% 6.78% 2.09% 6.13% 6.42% 5.99% 2.48% 6.43% 6.75% 9.82% 7.96% 11.34% 8.98% 11.34%  
      gross margin %
    80.36% 80.17% 80.61% 81.08% 81.67% 82.48% 83.55% 82.93% 83.59% 83.44% 82.63% 82.17% 82.61% 81.15% 79.88% 79.72% 78.49% 76.93% 77.25% 78.07% 
      operating expenses
                        
      sales and marketing
    45,934,000 44,341,000 45,011,000 41,307,000 39,730,000 35,689,000 35,000,000 33,921,000 31,044,000 30,094,000 30,237,000 35,496,000 39,596,000 30,569,000 30,894,000 25,830,000 25,694,000 20,674,000 18,298,000 16,457,000 
      research and development
    25,749,000 25,708,000 23,801,000 21,912,000 21,305,000 22,183,000 19,288,000 17,304,000 15,371,000 14,075,000 14,116,000 13,880,000 13,261,000 10,134,000 9,671,000 8,138,000 6,825,000 6,174,000 5,964,000 5,358,000 
      general and administrative
    36,772,000 24,296,000 23,315,000 22,002,000 21,054,000 20,770,000 18,312,000 18,474,000 20,613,000 18,769,000 19,388,000 18,640,000 17,391,000 17,007,000 14,218,000 14,163,000 13,320,000 11,372,000 10,520,000 7,904,000 
      total operating expenses
    108,455,000 94,345,000 92,127,000 85,221,000 82,089,000 78,642,000 72,600,000 69,699,000 67,028,000 62,938,000 64,050,000 68,999,000 72,095,000 63,642,000 58,268,000 48,131,000 45,839,000 38,220,000 34,782,000 29,719,000 
      income from operations
    -13,903,000 -4,490,000 -4,345,000 -74,000 1,741,000 1,705,000 3,394,000 1,468,000 2,682,000 2,748,000 -2,329,000 -10,768,000 -15,273,000 -10,254,000 -8,256,000 -2,590,000 -3,654,000 -330,000 -15,000 1,506,000 
      yoy
    -898.56% -363.34% -228.02% -105.04% -35.09% -37.95% -245.73% -113.63% -117.56% -126.80% -71.79% 315.75% 317.98% 3007.27% 54940.00% -271.98%     
      qoq
    209.64% 3.34% 5771.62% -104.25% 2.11% -49.76% 131.20% -45.26% -2.40% -217.99% -78.37% -29.50% 48.95% 24.20% 218.76% -29.12% 1007.27% 2100.00% -101.00%  
      operating margin %
    -11.82% -4.01% -3.99% -0.07% 1.70% 1.75% 3.73% 1.71% 3.22% 3.49% -3.12% -15.19% -22.20% -15.59% -13.19% -4.53% -6.80% -0.67% -0.03% 3.77% 
      other income
    4,091,000 2,160,000 2,287,000 4,172,000 2,927,000 2,912,000 2,616,000 3,639,000 5,585,000 2,104,000 2,919,000 1,705,000 1,103,000 1,483,000 711,000 159,000    51,000 
      income before income taxes
    -9,812,000 -2,330,000 -2,058,000 4,098,000 4,668,000 4,617,000 6,010,000 5,107,000 8,267,000 4,852,000 590,000 -9,063,000 -14,170,000 -8,771,000 -7,545,000 -2,431,000 -3,920,000 -514,000 -138,000 1,557,000 
      provision for income taxes
    1,168,000 65,000 4,719,000 3,443,000 1,375,000 3,899,000 4,649,000 3,104,000 1,393,000 637,000 869,000 797,000 -269,000 321,000 739,000  -58,000 101,000 141,000 86,000 
      net income
    -10,980,000 -2,395,000 -6,777,000 655,000 3,293,000 718,000 1,361,000 2,003,000 6,874,000 4,215,000 -279,000 -9,860,000 -13,901,000 -9,092,000 -8,284,000 -2,571,000   -279,000  
      yoy
    -433.43% -433.57% -597.94% -67.30% -52.09% -82.97% -587.81% -120.31% -149.45% -146.36% -96.63% 283.51%   2869.18%      
      qoq
    358.46% -64.66% -1134.66% -80.11% 358.64% -47.24% -32.05% -70.86% 63.08% -1610.75% -97.17% -29.07% 52.89% 9.75% 222.21%      
      net income margin %
    -9.33% -2.14% -6.22% 0.62% 3.21% 0.74% 1.50% 2.33% 8.24% 5.35% -0.37% -13.91% -20.21% -13.82% -13.23% -4.50% 0% 0% -0.62% 0% 
      net loss attributable to noncontrolling interest in consolidated subsidiaries
    118,000 -254,000 -210,000 -194,000 -52,000 -376,000 -298,000              
      net income attributable to semrush holdings, inc.
    -11,098,000 -2,141,000 -6,567,000 849,000 3,345,000 1,094,000 1,659,000 2,138,000             
      net income attributable to semrush holdings, inc. per share attributable to common stockholders—basic:
    -0.08 -0.01 -0.04 0.01 0.03 0.01 0.01 0.01             
      net income attributable to semrush holdings, inc. per share attributable to common stockholders—diluted:
    -0.08 -0.01 -0.04 0.01 0.03 0.01 0.01 0.01             
      weighted-average number of shares of common stock used in computing net income per share attributable to common stockholders—basic:
    148,540 148,824 148,311 147,214 145,865 146,436 145,678 144,566 142,593            
      weighted-average number of shares of common stock used in computing net income per share attributable to common stockholders—diluted:
    148,540 148,824 148,311 151,078 148,862 149,427 148,825 147,698 146,065            
      other comprehensive income:
                        
      foreign currency translation adjustments
    91 229 3,050 1,320 -2,339 1,358 -119 -485 258 -51 -120 365 379 -109 -857 -264     
      unrealized gain on investments
    -847 152 123 590 -1,582 2,626   1,182 64           
      comprehensive income
    -11,736 -2,014 -3,604 2,565 -628 4,702 1,058 774 8,314 4,228   -5,294.25 -9,201 -9,141 -2,835     
      comprehensive loss attributable to noncontrolling interest in consolidated subsidiaries
    118 -254 -210 -194 -52 -376 -298              
      comprehensive income attributable to semrush holdings, inc.
    -11,854 -1,760 -3,394 2,759 -576 5,078 1,356 909             
      exit costs
              309,000 983,000 1,847,000 5,932,000 3,485,000      
      other comprehensive income
                        
      unrealized loss on investments
          -184 -744   -1,160 -83         
      net loss attributable to noncontrolling interest in consolidated subsidiary
           -135,000             
      comprehensive loss attributable to noncontrolling interest in consolidated subsidiary
           -135             
      net income per share
                        
      basic
            -0.01 0.03   -0.035 -0.06 -0.06 -0.02    0.02 
      diluted
            -0.01 0.03   -0.035 -0.06 -0.06 -0.02    0.01 
      weighted-average number of shares of common stock used in computing net income per share attributable to common stockholders:
                        
      basic
             142,837    141,256 141,042 140,790  135,673 135,312 96,376 
      diluted
             146,271    141,256 141,042 140,790  135,673 135,312 131,356 
      net income per share
                        
      basic and diluted
               -0.07         
      weighted-average number of shares of common stock used in computing net loss per share attributable to common stockholders:
                        
      basic and diluted
              142,239 141,650         
      other comprehensive loss
                        
      comprehensive loss
              -1,559 -9,578         
      benefit from income taxes
                   140,000     
      other expense
                    778,000 -184,000 -123,000  
      net income and comprehensive income
                    144,250 -615,000  1,471,000 
    Balance Sheets:
    Quarterly
    Annual
      Unit: USD2025-12-31 2025-09-30 2025-06-30 2025-03-31 2024-12-31 2024-09-30 2024-06-30 2024-03-31 2023-12-31 2023-09-30 2023-06-30 2023-03-31 2022-12-31 2022-09-30 2022-06-30 2022-03-31 2021-12-31 2021-09-30 2021-06-30 2021-03-31 
                          
        assets
                          
        current assets
                          
        cash and cash equivalents
      264,280,000 80,780,000 54,322,000 64,665,000 48,875,000 45,083,000 69,626,000 41,388,000 58,848,000 41,189,000 24,072,000 56,889,000 79,765,000 246,554,000 248,917,000 259,824,000 269,665,000 188,510,000 180,759,000 171,867,000 
        short-term investments
      4,996,000 194,916,000 204,225,000 197,125,000 186,693,000 187,796,000 161,906,000 201,756,000 179,721,000 188,882,000 199,678,000 175,416,000 157,774,000        
        accounts receivable
      26,489,000 17,025,000 14,243,000 11,034,000 8,955,000 9,344,000 9,060,000 7,115,000 7,897,000 5,820,000 4,286,000 3,858,000 3,559,000 2,762,000 2,346,000 2,830,000 2,190,000 2,139,000 2,722,000 2,383,000 
        deferred contract costs, current portion
      13,281,000 11,206,000 10,178,000 10,161,000 10,044,000 9,755,000 9,738,000 9,613,000 9,074,000 8,192,000 7,404,000 7,059,000 6,974,000 7,362,000 7,276,000 6,886,000 6,338,000 5,904,000 5,418,000 4,817,000 
        prepaid expenses and other current assets
      15,800,000 19,947,000 18,138,000 14,461,000 21,617,000 20,429,000 30,268,000 16,914,000 10,014,000 16,403,000 16,898,000 11,909,000 9,307,000 6,340,000 10,484,000 4,612,000 5,345,000 6,574,000 7,180,000 3,626,000 
        total current assets
      324,846,000 323,874,000 301,106,000 297,446,000 276,184,000 272,407,000 280,598,000 276,786,000 265,554,000 260,486,000 252,338,000 255,131,000 257,379,000 263,018,000 269,023,000 274,152,000 283,538,000 203,127,000 196,079,000 182,693,000 
        property and equipment
      5,349,000 6,030,000 6,673,000 6,401,000 6,534,000 7,220,000 7,395,000 5,999,000 6,686,000 5,661,000 6,534,000 7,061,000 8,076,000 6,985,000 8,632,000 7,618,000 8,270,000 8,391,000 8,396,000 3,876,000 
        operating lease right-of-use assets
      11,248,000 12,690,000 11,551,000 12,133,000 11,126,000 11,048,000 11,812,000 12,225,000 14,069,000 10,942,000 11,188,000 11,193,000 12,009,000        
        intangible assets
      40,735,000 37,323,000 35,317,000 33,007,000 32,055,000 30,746,000 26,948,000 16,936,000 16,083,000 12,901,000 12,209,000 11,301,000 10,286,000 11,254,000 11,344,000 11,379,000 2,925,000 2,111,000 2,127,000 2,176,000 
        goodwill
      60,123,000 59,812,000 59,924,000 57,682,000 56,139,000 54,299,000 40,630,000 24,757,000 24,879,000 7,738,000 7,853,000 7,766,000 6,529,000 6,337,000 6,740,000 8,079,000 1,991,000 1,991,000 1,991,000 1,991,000 
        deferred contract costs, net of current portion
      5,596,000 4,253,000 3,495,000 3,379,000 3,080,000 2,722,000 2,997,000 3,485,000 3,586,000 3,189,000 2,565,000 2,187,000 2,082,000 2,443,000 2,586,000 2,476,000 2,254,000 2,201,000 2,140,000 2,000,000 
        other long-term assets
      6,239,000 6,430,000 6,883,000 6,453,000 5,825,000 5,355,000 2,568,000 1,542,000 633,000 1,045,000 1,202,000 861,000 2,329,000    1,096,000 972,000 1,026,000 1,130,000 
        total assets
      454,136,000 450,412,000 424,949,000 416,501,000 390,943,000 383,797,000 372,948,000 341,730,000 331,490,000 301,962,000 293,889,000 295,500,000 298,690,000 293,785,000 302,246,000 307,447,000 300,074,000 218,793,000 211,759,000 193,866,000 
        liabilities and stockholders' equity
                          
        current liabilities
                          
        accounts payable
      23,797,000 20,878,000 13,505,000 14,218,000 10,463,000 11,541,000 11,199,000 10,159,000 9,187,000 9,904,000 10,246,000 11,373,000 15,495,000 13,153,000 5,729,000 10,838,000 9,942,000 5,196,000 9,135,000 10,233,000 
        accrued expenses
      27,369,000 25,872,000 20,627,000 21,606,000 20,216,000 20,284,000 21,788,000 19,597,000 19,891,000 17,923,000 16,469,000 19,229,000 17,847,000 17,647,000 25,309,000 19,718,000 19,479,000 22,285,000 12,847,000 10,286,000 
        deferred revenue
      93,187,000 83,596,000 81,730,000 79,926,000 71,827,000 68,996,000 66,589,000 63,985,000 58,310,000 55,240,000 55,937,000 56,255,000 49,354,000 47,121,000 48,303,000 47,548,000 40,232,000 36,051,000 34,652,000 32,078,000 
        current portion of operating lease liabilities
      5,407,000 5,462,000 4,966,000 5,202,000 4,669,000 4,768,000 4,829,000 4,143,000 4,274,000 3,713,000 3,770,000 3,660,000 3,694,000        
        other current liabilities
      4,290,000 5,467,000 4,853,000 5,750,000 6,913,000 7,462,000 7,601,000 2,642,000 2,817,000 1,878,000 2,411,000 2,479,000 2,311,000 2,664,000 2,621,000 1,687,000 1,896,000 1,877,000 1,859,000  
        total current liabilities
      154,050,000 141,275,000 125,681,000 126,702,000 114,088,000 113,051,000 112,006,000 100,526,000 94,479,000 88,658,000 88,833,000 92,996,000 88,701,000 80,585,000 81,962,000 79,791,000 71,549,000 65,409,000 58,493,000 52,597,000 
        deferred revenue, net of current portion
      469,000 469,000 235,000 235,000 235,000 210,000 237,000 306,000 331,000 405,000 263,000 238,000 122,000 382,000 185,000 320,000 237,000 243,000 237,000 181,000 
        deferred tax liability
      1,475,000 1,541,000 1,798,000 1,634,000 1,621,000 1,965,000 1,932,000 633,000 839,000 24,000 100,000 15,000 11,000 111,000 24,000 111,000 268,000 126,000 126,000 153,000 
        operating lease liabilities, net of current portion
      7,134,000 8,482,000 7,852,000 8,569,000 7,602,000 7,315,000 8,084,000 9,150,000 10,331,000 7,880,000 8,125,000 8,042,000 8,929,000        
        other long-term liabilities
      13,000 97,000 1,216,000 1,203,000 1,045,000 2,261,000 1,534,000 67,000 1,195,000 226,000 674,000 756,000 1,023,000 1,430,000 2,179,000 2,662,000 2,478,000 2,960,000 3,438,000 1,024,000 
        total liabilities
      163,141,000 151,864,000 136,782,000 138,343,000 124,591,000 124,802,000 123,793,000 110,682,000 107,175,000 97,193,000 97,995,000 102,047,000 98,786,000 82,508,000 84,350,000 82,884,000 74,532,000 68,738,000 62,294,000 53,955,000 
        commitments and contingencies
                          
        stockholders' equity
                          
        undesignated preferred stock, 0.00001 par value — 100,000 shares authorized, and no shares issued or outstanding as of december 31, 2025 or 2024
                          
        class a common stock
      1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000         
        class b common stock
                  1,000 1,000 1,000 1,000  1,000 1,000 1,000 
        additional paid-in capital
      368,781,000 358,060,000 345,664,000 331,917,000 322,586,000 313,924,000 306,103,000 297,857,000 291,898,000 285,831,000 281,184,000 277,184,000 274,057,000 271,783,000 269,201,000 266,727,000 264,871,000 185,292,000 184,087,000 174,254,000 
        accumulated other comprehensive income
      2,487,000 3,243,000 2,862,000   1,700,000               
        accumulated deficit
      -82,719,000 -71,621,000 -69,480,000 -62,913,000 -63,762,000 -67,107,000 -68,201,000 -69,860,000 -71,998,000 -78,872,000 -83,087,000 -82,808,000 -72,948,000 -59,047,000 -49,955,000 -41,671,000 -39,100,000 -35,238,000 -34,623,000 -34,344,000 
        total stockholders' equity attributable to semrush holdings, inc.
      288,550,000 289,683,000 279,047,000 268,694,000 256,604,000 248,518,000 235,619,000 226,017,000 219,149,000            
        noncontrolling interest in consolidated subsidiaries
      2,445,000 8,865,000 9,120,000 9,464,000 9,748,000 10,477,000 4,803,000              
        total stockholders’ equity
      290,995,000 298,548,000 288,167,000 278,158,000 266,352,000 258,995,000 240,422,000 231,048,000 224,315,000 204,769,000 195,894,000 193,453,000 199,904,000 211,277,000  224,563,000 225,542,000 150,055,000 149,465,000 139,911,000 
        total liabilities and stockholders' equity
      454,136,000    390,943,000   341,730,000 331,490,000 301,962,000 293,889,000 295,500,000  293,785,000  307,447,000     
        liabilities, noncontrolling interest, and stockholders' equity
                          
        total liabilities, noncontrolling interest and stockholders' equity
       450,412,000 424,949,000 416,501,000  383,797,000               
        accumulated other comprehensive loss
         -311,000 -2,221,000  -2,284,000 -1,981,000 -752,000 -2,191,000 -2,204,000      -230,000    
        undesignated preferred stock, 0.00001 par value — 100,000 shares authorized, and no shares issued or outstanding as of december 31, 2024 or 2023
                          
        liabilities, redeemable noncontrolling interest, and stockholders' equity
                          
        redeemable noncontrolling interest
            8,733,000              
        total liabilities, redeemable noncontrolling interest and stockholders' equity
            372,948,000              
        liabilities and stockholders’ equity
                          
        noncontrolling interest in consolidated subsidiary
             5,031,000 5,166,000            
        undesignated preferred stock, 0.00001 par value — 100,000 shares authorized, and no shares issued or outstanding as of december 31, 2023 or 2022
                          
        undesignated preferred stock, 0.00001 par value - 100,000 shares authorized, and no shares issued or outstanding as of september 30, 2023 or december 31, 2022
                          
        undesignated preferred stock, 0.00001 par value - 100,000 shares authorized, and no shares issued or outstanding as of june 30, 2023 or december 31, 2022
                          
        undesignated preferred stock, 0.00001 par value - 100,000 shares authorized, and no shares issued or outstanding as of march 31, 2023 or december 31, 2022
                          
        accumulated other comprehensive deficit
                 -924,000 -1,206,000 -1,460,000 -1,351,000 -494,000     
        stockholders’ equity
                          
        undesignated preferred stock, 0.00001 par value — 100,000 shares authorized, and no shares issued or outstanding as of december 31, 2022 or 2021
                          
        total liabilities and stockholders’ equity
                  298,690,000        
        other assets
                   3,748,000 3,921,000 3,743,000     
        long-term liabilities
                          
        undesignated preferred stock, 0.00001 par value - 100,000,000 shares authorized, and no shares issued or outstanding as of september 30, 2022 or december 31, 2021
                          
        undesignated preferred stock, 0.00001 par value - 100,000,000 shares authorized, and no shares issued or outstanding as of june 30, 2022 or december 31, 2021
                          
        liabilities, redeemable convertible preferred stock and stockholders’ equity
                          
        series a redeemable convertible preferred stock, 0.00001 par value - no shares authorized, issued or outstanding as of december 31, 2021; 3,379,400 shares authorized, issued and outstanding as of december 31, 2020
                          
        series a-1 redeemable convertible preferred stock, 0.00001 par value - no shares authorized, issued, or outstanding as of december 31, 2021; 1,837,600 shares authorized, issued and outstanding as of december 31, 2020
                          
        series b convertible preferred stock, 0.00001 par value - no shares authorized, issued, or outstanding as of december 31, 2021; 4,681,400 shares authorized, issued and outstanding as of december 31, 2020
                          
        common stock
                          
        class a common stock, 0.00001 par value...
                          
        class b common stock, 0.00001 par value...
                      1,000    
        total liabilities, redeemable convertible preferred stock, and stockholders’ equity
                      300,074,000    
        series a redeemable convertible preferred stock, 0.00001 par value - no shares authorized, issued or outstanding as of september 30, 2021; 3,379,400 shares authorized, issued and outstanding as of december 31, 2020
                          
        series a-1 redeemable convertible preferred stock, 0.00001 par value - no shares authorized, issued or outstanding as of september 30, 2021; 1,837,600 shares authorized, issued and outstanding as of december 31, 2020
                          
        series b convertible preferred stock, 0.00001 par value - no shares authorized, issued or outstanding as of september 30, 2021; 4,681,400 shares authorized, issued and outstanding as of december 31, 2020
                          
        undesignated preferred stock, 0.00001 par value - 100,000,000 shares authorized, and no shares issued or outstanding as of september 30, 2021; no shares authorized, issued, or outstanding as of december 31, 2020
                          
        total liabilities, redeemable convertible preferred stock, and stockholders' equity
                       218,793,000 211,759,000  
        series a redeemable convertible preferred stock, 0.00001 par value - no shares authorized, issued or outstanding as of june 30, 2021; 3,379,400 shares authorized, issued and outstanding as of december 31, 2020
                          
        series a-1 redeemable convertible preferred stock, 0.00001 par value - no shares authorized, issued or outstanding as of june 30, 2021; 1,837,600 shares authorized, issued and outstanding as of december 31, 2020
                          
        series b convertible preferred stock, 0.00001 par value - no shares authorized, issued or outstanding as of june 30, 2021; 4,681,400 shares authorized, issued and outstanding as of december 31, 2020
                          
        undesignated preferred stock, 0.00001 par value - 100,000,000 shares authorized, and no shares issued or outstanding as of june 30, 2021; no shares authorized, issued, or outstanding as of december 31, 2020
                          
        series a redeemable convertible preferred stock, 0.00001 par value - no shares authorized, issued or outstanding as of march 31, 2021; 3,379,400 shares authorized, issued and outstanding as of december 31, 2020
                          
        series a-1 redeemable convertible preferred stock, 0.00001 par value - no shares authorized, issued or outstanding as of march 31, 2021; 1,837,600 shares authorized, issued and outstanding as of december 31, 2020
                          
        series b convertible preferred stock, 0.00001 par value - no shares authorized, issued or outstanding as of march 31, 2021; 4,681,400 shares authorized, issued and outstanding as of december 31, 2020
                          
        undesignated preferred stock, 0.00001 par value - 100,000,000 shares authorized, and no shares issued or outstanding as of march 31, 2021; no shares authorized, issued, or outstanding as of december 31, 2020
                          
        total liabilities, redeemable convertible preferred stock, and stockholders' deficit
                         193,866,000 
      Cashflow Statements:
      Quarterly
      Annual
        Unit: USD2025-12-31 2025-09-30 2025-06-30 2025-03-31 2024-12-31 2024-09-30 2024-06-30 2024-03-31 2023-12-31 2023-09-30 2023-06-30 2023-03-31 2022-12-31 2022-09-30 2022-06-30 2022-03-31 2021-12-31 2021-09-30 2021-06-30 2021-03-31 
                            
          net income
        -10,980,000 -2,395,000 -6,777,000 655,000 3,293,000 718,000 1,361,000 2,003,000 6,874,000   -9,860,000 -13,901,000 -9,092,000 -8,284,000 -2,571,000  -615,000 -279,000 1,471,000 
          adjustments to reconcile net income to net cash from operating activities
                            
          depreciation and amortization expense
        3,970,000 3,582,000 2,889,000 3,424,000 2,974,000 2,825,000 2,086,000 2,183,000 1,983,000 1,672,000 1,648,000 1,487,000 24,000 2,405,000 2,766,000 1,455,000 1,097,000 991,000 987,000 460,000 
          amortization of deferred contract costs
        3,946,000 3,661,000 3,569,000 3,474,000 3,288,000 3,109,000 3,038,000 3,016,000 2,869,000 2,655,000 2,458,000 2,397,000 1,843,000 2,382,000 2,680,000 2,083,000 1,911,000 1,628,000 1,628,000 1,322,000 
          amortization of premiums and discounts on investments
        -96,000 -605,000 -741,000 -659,000 -719,000 -528,000 -952,000 -1,071,000             
          non-cash lease expense
        1,322,000 1,238,000 1,194,000 1,257,000 1,139,000 1,198,000 1,069,000 1,164,000 1,112,000 942,000 991,000 895,000         
          stock-based compensation expense
        17,103,000 12,974,000 13,436,000 9,112,000 8,143,000 7,575,000 7,166,000 5,115,000 4,573,000 4,203,000 3,765,000 2,796,000 2,277,000 1,980,000 2,204,000 932,000 953,000 627,000 569,000 593,000 
          non-cash interest expense
                51,000 53,000 52,000 53,000 146,000 43,000   53,000 54,000   
          change in fair value included in other income
        135,000 188,000 -107,000 -1,164,000 -481,000                
          deferred taxes
        -159,000 -250,000 94,000 -55,000 -808,000 -69,000 -117,000 -100,000 289,000 -69,000 77,000 4,000 -543,000 88,000 -81,000 283,000 142,000 -27,000 -56,000 
          intangible asset impairment expense
                            
          other non-cash items
        136,000 111,000 375,000 880,000 -479,000 57,000 556,000 844,000 87,000 122,000 81,000 568,000         
          changes in operating assets and liabilities
                            
          accounts receivable
        -9,854,000 -2,875,000 -3,260,000 -2,167,000 1,009,000 473,000 -1,556,000 782,000 -1,528,000 -1,839,000 682,000 -1,104,000 -2,973,000 -453,000 462,000 -353,000 -50,000 583,000 -339,000 -985,000 
          deferred contract costs
        -7,364,000 -5,447,000 -3,700,000 -3,891,000 -3,935,000 -2,851,000 -2,674,000 -3,455,000 -4,147,000 -4,067,000 -3,181,000 -2,587,000 -1,094,000 -2,325,000 -3,180,000 -2,853,000 -2,398,000 -2,175,000 -2,369,000 -2,420,000 
          prepaid expenses and other current assets
        4,375,000 -1,919,000 -3,787,000 -379,000 -1,291,000 522,000 -1,742,000 -2,275,000 3,064,000 458,000 -5,218,000 -651,000 -1,051,000 3,479,000 -6,114,000 1,240,000 1,140,000 606,000 -3,554,000 -976,000 
          accounts payable
        2,906,000 7,622,000 -929,000 3,559,000 -1,489,000 33,000 894,000 1,012,000 -1,824,000 -386,000 -958,000 -4,226,000 1,969,000 7,538,000 -5,031,000 2,317,000 4,746,000 -3,939,000 -859,000 1,579,000 
          accrued expenses
        290,000 5,095,000 -1,528,000 1,632,000 88,000 -1,621,000 1,503,000 1,414,000 1,453,000 1,564,000 -3,859,000 2,469,000 1,924,000 -7,590,000 5,758,000 -940,000 -2,806,000 9,438,000 2,561,000 2,420,000 
          other current liabilities
          66,000 -299,000 20,000 -887,000 750,000 -390,000    4,000 -1,956,000 -27,000       
          deferred revenue
        10,397,000 2,138,000 1,485,000 7,873,000 1,627,000 -501,000 1,695,000 5,658,000 2,557,000 -760,000 -47,000 7,005,000 2,834,000 -941,000 656,000 6,584,000 4,173,000 1,405,000 2,630,000 5,599,000 
          other long-term liabilities
          4,000 158,000 7,000 -8,000       132,000 -548,000 510,000     
          change in operating lease liability
        -1,284,000 -1,076,000 -1,599,000 -1,301,000 -964,000 -1,271,000 -1,026,000 -1,121,000 -1,127,000 -986,000 -791,000 -1,009,000         
          net cash from operating activities
        14,896,000 21,894,000 684,000 22,109,000 11,933,000 8,141,000 12,143,000 14,779,000 11,553,000 6,356,000 -6,314,000 -3,609,000 -9,630,000 -583,000 -7,437,000 8,026,000 5,011,000 8,691,000 1,052,000 9,007,000 
          capital expenditures
        -3,945,000 -4,852,000 -4,257,000 -3,604,000 -2,411,000 -1,978,000 -4,501,000 -2,774,000 -1,421,000 -1,391,000 -2,263,000 -1,324,000 -651,000 -1,709,000 -2,924,000 -656,000 -1,792,000 -970,000 -732,000 -289,000 
          free cash flows
        10,951,000 17,042,000 -3,573,000 18,505,000 9,522,000 6,163,000 7,642,000 12,005,000 10,132,000 4,965,000 -8,577,000 -4,933,000 -10,281,000 -2,292,000 -10,361,000 7,370,000 3,219,000 7,721,000 320,000 8,718,000 
          investing activities
                            
          purchases of property and equipment
        -67,000 -397,000 -604,000 -725,000 -391,000 -505,000 -2,147,000 -759,000 -1,421,000 -108,000 -689,000 -268,000 -218,000 -1,218,000 -2,428,000 -370,000 -822,000 -808,000 -584,000 -166,000 
          capitalization of internal-use software costs
        -3,878,000 -4,455,000 -3,653,000 -2,879,000 -2,020,000 -1,473,000 -2,354,000 -2,015,000             
          purchases of short-term investments
        -69,466,000 -9,807,000 -34,368,000 -27,156,000 -14,402,000 -53,163,000 -36,899,000 -46,706,000 -75,135,000 -9,694,000 -68,936,000 -103,751,000         
          proceeds from sales and maturities of short-term investments
        258,592,000 20,000,000 28,000,000 18,000,000 15,000,000 30,000,000 77,500,000 25,000,000 86,900,000 22,000,000 45,000,000 87,741,000         
          purchases of convertible debt securities
            -3,000,000   -7,000 4,000 -323,000 -2,000,000 -500,000 
          funding of investment loan receivables
                            
          proceeds from repayment of investment loan receivables
        81,000 7,676,000                 
          cash paid for acquisition of assets and businesses, net of cash acquired
        -3,927,000 -550,000 -585,000 -512,000          7,000 -14,000,000     
          purchase of noncontrolling interest
           -90,000 -513,000                
          purchases of other investments
            -65,000   -150,000         
          net cash from investing activities
        175,100,000 4,871,000 -11,343,000 -5,686,000 -7,146,000 -44,889,000 25,794,000 -31,981,000 5,251,000 10,769,000 -26,199,000 -18,889,000 -158,550,000 -1,709,000 -2,917,000 -16,656,000 -1,792,000 -970,000 -732,000 -1,139,000 
          financing activities
                            
          proceeds from exercise of stock options
        3,014,000 217,000 283,000 365,000 418,000 647,000 2,209,000 844,000 1,494,000 444,000 235,000 67,000 -558,000 345,000 270,000 924,000 723,000 578,000 19,000 7,000 
          proceeds from issuance of shares in connection with employee stock purchase plan
                264,000         
          taxes paid related to net share settlement of equity awards
        -8,949,000 -760,000                   
          repayment of acquired debt
        -2,000 -477,000 -611,000                 
          payment of finance leases
        22,000 -112,000 -99,000 -53,000 -84,000 -83,000 -410,000 -585,000 -729,000 -427,000 -782,000         
          net cash from financing activities
        -5,937,000 -521,000 -732,000 -345,000 -139,000 -551,000 2,126,000 434,000 909,000 -285,000 -192,000 -451,000 -174,000 80,000 -238,000 -13,000 78,166,000 118,000 8,572,000 128,468,000 
          effect of exchange rate changes on cash and cash equivalents
        -559,000 214,000 1,048,000 -288,000 -856,000 1,038,000 -107,000 -507,000 -54,000 277,000 -112,000 73,000 1,389,000 -151,000 -254,000 -1,259,000     
          increase in cash, cash equivalents and restricted cash
        183,500,000 26,458,000 -10,343,000 15,790,000  -36,261,000       -166,965,000 -2,363,000 -10,846,000 -9,902,000 81,155,000 7,839,000 8,892,000 136,336,000 
          cash, cash equivalents and restricted cash, beginning of period
        49,060,000 58,848,000 79,765,000         
          cash, cash equivalents and restricted cash, end of period
        183,500,000 26,458,000 -10,343,000 64,850,000 3,792,000 -36,261,000 39,956,000 41,573,000 17,659,000 17,117,000 -32,817,000 56,889,000         
          supplemental cash flow disclosures
                            
          cash paid for interest
                43,000 47,000 51,000 56,000 163,000 -103,000 96,000 73,000 128,000 81,000   
          cash paid for income taxes
        2,449,000 2,521,000 7,948,000 1,826,000 1,468,000 7,745,000 3,439,000 199,000 1,201,000 736,000 1,107,000 53,000 -24,000 148,000 196,000 283,000 47,000 -31,000 74,000 158,000 
          property and equipment purchases included in accounts payable
         -283,000 141,000 145,000                 
          unrealized gain on short-term investments
        -847,000 152,000 123,000 590,000 -1,582,000                
          right-of-use assets obtained in exchange for new operating lease liabilities
        5,000 2,446,000 79,000 2,668,000 1,601,000 -7,000               
          accrued purchase consideration
            -822,000 2,177,000               
          other liabilities
                            
          purchases of noncontrolling interest
         -1,000                   
          loss on disposal of subsidiaries
                            
          decrease in cash, cash equivalents and restricted cash
               -17,275,000  17,117,000 -32,817,000 -22,876,000         
          acquisition of fixed assets under finance leases
                            
          funding of investment loan receivable
             -757,000 -7,000,000             
          cash paid for acquisition of businesses, net of cash acquired
             -11,056,000 -9,525,000 -501,000  -150,000 -1,082,000         
          payment of acquired debt
                            
          property and equipment purchases not paid
             27,000 12,000 9,000  -108,000 65,000 46,000         
          operating activities
                            
          change in fair value of convertible debt securities
                -3,217,000 45,000 -246,000 -134,000  139,000 -367,000 -661,000     
          unrealized loss on short-term investments
              184,000 744,000  -64,000 1,160,000 83,000         
          net proceeds from completing public offerings
                            
          amortization (accretion) of premiums and discounts on investments
                            
          capitalization of internal-use software development costs
                 -1,283,000 -1,574,000 -1,056,000 -433,000 -491,000 -496,000 -286,000 -970,000 -162,000 -148,000 -123,000 
          net loss
                            
          adjustments to reconcile net loss to net cash from operating activities
                            
          non-cash income on investments
                  -1,485,000 -1,716,000         
          adjustments to reconcile net income to net cash from operating activities:
                            
          changes in fair value of convertible debt securities
                            
          changes in operating assets and liabilities:
                            
          payment of deferred offering costs
                            
          cash, cash equivalents and restricted cash, beginning of year
                            
          cash, cash equivalents and restricted cash, end of year
                            
          deferred offering costs incurred and not paid
                           1,839,000 
          credit facility costs incurred and not paid
                            
          reduction of right-of-use assets and lease liabilities due to lease modifications
                            
          reclassification of deferred rent liability to right-of-use assets upon adoption of asc 842
                            
          right-of-use assets and lease liabilities recorded upon adoption of asc 842
                            
          amortization of deferred financing and debt issuance costs
                            
          loss on disposal of subsidiary
                            
          deposit on letter of credit
                            
          issuance of shares in connection with employee stock purchase plan
                            
          payment of capital leases
                     -522,000 -508,000 -937,000 -460,000 -460,000   
          net proceeds from completing initial public offering
                         9,006,000 128,461,000 
          cash, cash equivalents and restricted cash, at beginning of period
                     -176,000 269,841,000  35,619,000 
          cash, cash equivalents and restricted cash, at end of period
                     -2,539,000 -10,846,000 259,939,000  7,839,000 8,892,000 171,955,000 
          acquisition of fixed assets under capital lease
                            
          acquisition of fixed asset under capital lease
                      102,000 331,000  4,726,000 1,024,000 
          change in fair value of share purchase option
                            
          cash paid for acquisition of business, net of cash acquired
                        -350,000 
          proceeds from issuance of series a-1 preferred stock upon exercise of share purchase option
                            
          reclassification of share purchase option liability to stockholders’ deficit upon exercise
                            
          acquisition of fixed assets under capital leases