7Baggers

Udemy
(NASDAQ:UDMY) 

UDMY stock logo

Udemy, Inc. is an American massive open online course provider aimed at professional adults and students. It was founded in May 2010 by Eren Bali, Gagan Biyani, and Oktay Caglar.

Founded: 2009
IPO Price: $29.00 (Oct 29, 2021)
Founder: Eren Bali 
Co-Founder: Gagan Biyani
CEO: Gregg Coccari  
Sector: Consumer Defensive
Industry: Education & Training Services

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At a glance:
  • Leading Online Learning Marketplace: Udemy operates a large-scale platform offering courses across technology, business, and personal development, connecting instructors with learners globally.
  • Dual-Segment Model: Consumer and Business: The company serves individual learners through its marketplace and enterprises through Udemy Business, which provides curated content and learning solutions for organizations.
  • Subscription and Course-Purchase Monetization: Revenue is generated via course sales and subscriptions, with Udemy Business typically providing more predictable, recurring revenue compared to one-off consumer purchases.
  • Content Supply Driven by Instructors: Udemy’s catalog is primarily created by third-party instructors, enabling breadth of content while requiring strong quality controls, discovery, and platform trust.
  • Competitive and Price-Sensitive Market: Udemy competes with other online education providers and corporate training platforms, with demand influenced by pricing, credential value, and perceived course quality.
Bull Thesis:
  • Strong Growth in Udemy Business (B2B Segment): The Udemy Business segment, which provides curated learning solutions to enterprises, is experiencing robust growth. This B2B offering typically yields higher margins and more stable, recurring revenue compared to the consumer marketplace, indicating a promising path to profitability and enterprise value.
  • Expanding Global Reach and Market Penetration: Udemy's platform is highly localized and accessible worldwide, offering courses in numerous languages. This broad international presence allows it to tap into diverse global markets and cater to a vast audience seeking upskilling and professional development, expanding its total addressable market.
  • Scalable Marketplace Model for Content Creation: The user-generated content (UGC) marketplace model enables rapid and cost-effective expansion of course offerings across a vast array of subjects. By leveraging a global network of instructors, Udemy can quickly adapt to new skill demands and expand its content library without significant in-house R&D costs.
  • Persistent Demand for Online Upskilling and Reskilling: The accelerating pace of technological change, evolving job markets, and the need for continuous professional development continue to fuel strong demand for accessible, flexible online learning platforms. Udemy is well-positioned to capitalize on this long-term trend for both individual learners and corporate clients.
Bear Thesis:
  • Intense Competition and Market Saturation: The online learning sector is highly fragmented and intensely competitive, with numerous players such as Coursera, LinkedIn Learning, edX, specialized bootcamps, and even YouTube vying for market share. This competition can lead to pricing pressures, increased marketing spend, and challenges in customer acquisition and retention.
  • Challenges with Content Quality and Discovery: While the marketplace model offers volume, it can lead to inconsistent course quality and an overwhelming number of similar courses. This saturation can make it difficult for users to find high-value content, potentially impacting user satisfaction, course completion rates, and overall platform stickiness.
  • Continued Negative Free Cash Flow and Profitability Concerns: Despite revenue growth, Udemy has struggled to achieve consistent profitability and positive free cash flow. This raises questions about its operational efficiency, cost structure, and long-term financial sustainability, particularly in a competitive market requiring ongoing investment in technology and marketing.
  • Reliance on Discounting in Consumer Marketplace: The consumer-facing marketplace heavily relies on frequent and deep discounts to attract and retain users. While effective for driving sales volume, this strategy can depress average selling prices, erode gross margins, and potentially devalue the perceived worth of courses, making it harder to charge full price.
Main Competitors:
  • Coursera ($COUR) (Online courses, specializations, professional certificates, degrees), Directly competes with Udemy by offering a vast catalog of online courses, often from accredited universities and companies. It focuses on higher education, professional development, and even full degrees, often with a more structured and credential-focused approach than Udemy's marketplace model.
  • LinkedIn Learning (Microsoft) ($MSFT) (Online courses for professional development), Leverages its professional network to offer courses primarily focused on business, technology, and creative skills. It competes by integrating learning directly into a professional's career path, often bundled with LinkedIn Premium subscriptions, and providing courses taught by industry experts with a strong emphasis on career advancement.
  • Skillshare (Online classes for creative and professional skills), Competes by focusing on a subscription-based model for creative skills (e.g., design, illustration, photography, writing) and project-based learning. While Udemy has creative courses, Skillshare's community and project-centric approach offer a distinct alternative, particularly for those seeking hands-on application and a more curated creative learning environment.
  • Pluralsight (Online technology skills development platform), Specializes in technology and IT skills training, offering a deep catalog of courses, skill assessments, and learning paths for software development, IT operations, cybersecurity, and data science. It competes with Udemy's tech course offerings by providing a more structured, enterprise-grade learning experience often favored by businesses for upskilling their workforce.
Moat:
Udemy's primary competitive advantage (moat) stems from its vast, user-generated content marketplace model, which allows for an unparalleled breadth and depth of courses across virtually any topic. This democratized approach to learning, coupled with frequent sales and global accessibility, makes education highly affordable and accessible to a diverse student base worldwide. However, Udemy operates in a highly competitive online learning landscape. It faces direct competition from platforms like Coursera and edX, which offer more structured, often university-backed, and credential-focused learning experiences. LinkedIn Learning competes by integrating professional development directly into a career network, while specialized platforms like Skillshare (creative skills) and Pluralsight (tech skills) offer deeper, often subscription-based, expertise in their respective niches. The challenge for Udemy is to maintain content quality and relevance amidst this diverse competition, while its strength remains its ability to rapidly onboard new instructors and topics, catering to a wide spectrum of learning needs from casual interest to professional upskilling.
Income Statements:
Quarterly
Annual
    Unit: USD2026-03-31 2025-12-31 2025-09-30 2025-06-30 2025-03-31 2024-12-31 2024-09-30 2024-06-30 2024-03-31 2023-12-31 2023-09-30 2023-06-30 2023-03-31 2022-12-31 2022-09-30 2022-06-30 2022-03-31 2021-12-31 2021-09-30 
                       
      revenue
    191,407,000 193,985,000 195,680,000 199,879,000 200,300,000 199,942,000 195,417,000 194,360,000 196,846,000 189,545,000 184,722,000 178,240,000 176,430,000 165,330,000 158,432,000 153,112,000 152,223,000 135,451,000 129,563,000 
      yoy
    -4.44% -2.98% 0.13% 2.84% 1.75% 5.49% 5.79% 9.04% 11.57% 14.65% 16.59% 16.41% 15.90% 22.06% 22.28%     
      qoq
    -1.33% -0.87% -2.10% -0.21% 0.18% 2.32% 0.54% -1.26% 3.85% 2.61% 3.64% 1.03% 6.71% 4.35% 3.47% 0.58% 12.38% 4.54%  
      cost of revenue
    62,140,000 65,939,000 66,812,000 67,830,000 70,857,000 72,737,000 72,362,000 73,244,000 76,282,000 79,695,000 77,264,000 75,938,000 76,701,000 73,990,000 69,080,000 65,812,000 66,438,000 64,122,000 57,986,000 
      gross profit
    129,267,000 128,046,000 128,868,000 132,049,000 129,443,000 127,205,000 123,055,000 121,116,000 120,564,000 109,850,000 107,458,000 102,302,000 99,729,000 91,340,000 89,352,000 87,300,000 85,785,000 71,329,000 71,577,000 
      yoy
    -0.14% 0.66% 4.72% 9.03% 7.36% 15.80% 14.51% 18.39% 20.89% 20.26% 20.26% 17.18% 16.25% 28.05% 24.83%     
      qoq
    0.95% -0.64% -2.41% 2.01% 1.76% 3.37% 1.60% 0.46% 9.75% 2.23% 5.04% 2.58% 9.18% 2.22% 2.35% 1.77% 20.27% -0.35%  
      gross margin %
    67.54% 66.01% 65.86% 66.06% 64.62% 63.62% 62.97% 62.32% 61.25% 57.95% 58.17% 57.40% 56.53% 55.25% 56.40% 57.02% 56.35% 52.66% 55.24% 
      operating expenses
                       
      sales and marketing
    89,606,000 82,619,000 81,512,000 79,820,000 82,500,000 82,658,000 85,997,000 86,990,000 87,301,000 83,218,000 76,492,000 77,371,000 79,657,000 88,558,000 77,490,000 68,421,000 66,878,000 70,624,000 52,258,000 
      research and development
    26,793,000 24,613,000 25,581,000 26,361,000 24,958,000 28,831,000 32,976,000 32,408,000 31,223,000 29,506,000 30,307,000 29,635,000 30,887,000 29,961,000 28,062,000 23,963,000 22,570,000 19,209,000 16,703,000 
      general and administrative
    25,394,000 24,244,000 21,937,000 21,831,000 25,008,000 21,900,000 22,266,000 27,264,000 24,769,000 22,786,000 22,155,000 22,623,000 26,334,000 26,917,000 27,051,000 23,443,000 21,653,000 22,441,000 12,166,000 
      restructuring charges
       109,000 1,469,000 5,410,000 11,275,000     135,000 10,128,000       
      total operating expenses
    141,793,000 131,476,000 129,030,000 128,121,000 133,935,000 138,799,000 152,514,000 146,662,000 143,293,000 135,510,000 128,954,000 129,764,000 147,006,000 145,436,000 132,603,000 115,827,000 111,101,000 112,274,000 81,127,000 
      income from operations
    -12,526,000 -3,430,000 -162,000 3,928,000 -4,492,000 -11,594,000 -29,459,000 -25,546,000 -22,729,000 -25,660,000 -21,496,000 -27,462,000 -47,277,000 -54,096,000 -43,251,000 -28,527,000 -25,316,000 -40,945,000 -9,550,000 
      yoy
    178.85% -70.42% -99.45% -115.38% -80.24% -54.82% 37.04% -6.98% -51.92% -52.57% -50.30% -3.73% 86.75% 32.12% 352.89%     
      qoq
    265.19% 2017.28% -104.12% -187.44% -61.26% -60.64% 15.32% 12.39% -11.42% 19.37% -21.72% -41.91% -12.61% 25.07% 51.61% 12.68% -38.17% 328.74%  
      operating margin %
    -6.54% -1.77% -0.08% 1.97% -2.24% -5.80% -15.07% -13.14% -11.55% -13.54% -11.64% -15.41% -26.80% -32.72% -27.30% -18.63% -16.63% -30.23% -7.37% 
      other income
    -622,000   -73,000 98,000 -2,769,250 -185,000   -545,250 122,000       -206,000 -196,000 
      interest income
    2,827,000 3,186,000 3,784,000 3,663,000 3,575,000 4,011,000 4,732,000 5,195,000 5,728,000 5,912,000 5,542,000 4,944,000 3,932,000 3,335,000 592,000 127,000 243,000   
      interest expense
    -240,000 -249,000 -350,000 -120,000 -15,000 -45,000 504,000 -77,000 -3,000 -54,000 -124,000       -113,000 -61,000 
      total other income
    1,965,000 2,454,000 2,911,000 3,470,000 3,658,000 3,388,000 5,051,000 -5,466,000 5,417,000 6,141,000 5,540,000 2,783,000 3,790,000       
      net loss before taxes
    -10,561,000    -834,000 -8,206,000 -24,408,000 -31,012,000 -17,312,000 -19,519,000 -15,956,000 -24,679,000 -43,487,000 -51,018,000 -46,182,000 -29,072,000 -25,317,000   
      income tax provision
    2,053,000 1,353,000 1,107,000 1,133,000 -937,000 -1,658,000 -863,000 -802,000 -1,027,000 -729,000 -811,000 -1,056,000 -1,057,000   -308,000 -332,000   
      net income
    -12,614,000 -2,329,000 1,642,000 6,265,000 -1,771,000 -9,864,000 -25,271,000 -31,814,000 -18,339,000 -21,761,500 -16,767,000 -25,735,000 -44,544,000       
      yoy
    612.25% -76.39% -106.50% -119.69% -90.34% -54.67% 50.72% 23.62% -58.83%           
      qoq
    441.61% -241.84% -73.79% -453.75% -82.05% -60.97% -20.57% 73.48% -15.73% 29.79% -34.85% -42.23%        
      net income margin %
    -6.59% -1.20% 0.84% 3.13% -0.88% -4.93% -12.93% -16.37% -9.32% -11.48% -9.08% -14.44% -25.25% 0% 0% 0% 0% 0% 0% 
      net income per share
                       
      basic and diluted
    -0.09    -0.01 -0.07 -0.17 -0.21 -0.12 -0.12 -0.11 -0.17 -0.31 -0.36 -0.33 -0.21 -0.18   
      weighted-average shares used for eps calculation
                       
      basic and diluted
    145,236,191    148,027,183 151,320,497 149,179,826 152,987,927 156,570,426 150,098,776 151,307,963 148,071,315 145,737,709 140,873,504 140,951,605 140,035,203 139,405,294 54,972,827  
      other expense
     -483,000 -523,000     -10,584,000 -308,000   -2,161,000 -142,000 -1,109,750 -3,523,000 -672,000 -244,000   
      net income before taxes
     -976,000 2,749,000 7,398,000              -9,532,000 -9,807,000 
      net income per share
                       
      basic
     -0.01 0.01 0.04              -0.26 -0.25 
      diluted
     -0.01 0.01 0.04              -0.26 -0.25 
      weighted-average shares used for eps calculation
                       
      basic
     148,205,408 149,917,275 149,246,828               37,740,586 
      diluted
     150,005,398 151,996,844 150,492,003               37,740,586 
      total other expense
                 3,078,000 -2,931,000 -545,000 -1,000 230,000 -257,000 
      income tax benefit
                 -287,750 -511,000   -128,500 545,000 
      net loss attributable to common stockholders
                 -52,153,000 -46,693,000 -29,380,000 -25,649,000   
      net income attributable to common stockholders
                     -9,660,500 -9,262,000 
    Balance Sheets:
    Quarterly
    Annual
      Unit: USD2026-03-31 2025-12-31 2025-09-30 2025-06-30 2025-03-31 2024-12-31 2024-09-30 2024-06-30 2024-03-31 2023-12-31 2023-09-30 2023-06-30 2023-03-31 2022-12-31 2022-09-30 2022-06-30 2022-03-31 2021-12-31 2021-09-30 
                         
        assets
                         
        current assets:
                         
        cash and cash equivalents
      252,563,000 231,485,000 235,929,000 230,258,000 189,617,000 190,592,000 204,563,000 272,364,000 256,807,000 305,564,000 327,974,000 323,227,000 275,633,000 313,685,000 427,914,000 512,166,000 510,965,000 533,868,000 130,178,000 
        restricted cash, current
      101,000 201,000 203,000 203,000  100,000 100,000 100,000 3,329,000 3,329,000 100,000         
        marketable securities
      105,256,000 127,259,000 135,292,000 161,718,000 167,398,000 163,844,000 152,546,000 148,559,000 173,883,000 171,372,000 151,466,000 142,287,000 169,613,000 151,687,000 66,052,000     
        accounts receivable
      97,139,000 95,891,000 76,560,000 84,441,000 111,172,000 88,216,000 81,164,000 82,078,000 99,765,000 92,555,000 82,857,000 86,995,000 96,423,000 104,530,000 71,580,000 69,306,000 67,699,000 73,180,000 40,655,000 
        prepaid expenses and other current assets
      30,527,000 25,469,000 28,587,000 22,919,000 26,133,000 22,735,000 24,778,000 19,922,000 25,610,000 20,924,000 18,364,000 14,155,000 17,418,000 14,878,000 13,478,000 13,893,000 15,279,000 15,927,000 17,678,000 
        deferred contract costs, current
      48,046,000 43,908,000 47,567,000 47,957,000 46,736,000 40,841,000 44,861,000 44,881,000 44,032,000 38,584,000 40,953,000 38,678,000 35,929,000 30,234,000 29,373,000 26,858,000 23,074,000 18,898,000 17,438,000 
        total current assets
      533,632,000 524,213,000 524,138,000 547,496,000 541,056,000 506,328,000 508,012,000 567,904,000 603,426,000 632,328,000 621,714,000 605,342,000 595,016,000 615,014,000 608,397,000 622,223,000 617,017,000 641,873,000 205,949,000 
        property and equipment
      6,395,000 6,694,000 6,976,000 7,186,000 6,765,000 4,534,000 3,320,000 3,842,000 4,068,000 4,439,000 4,984,000 5,485,000 6,206,000 7,012,000 7,816,000 8,286,000 8,937,000 9,887,000 10,590,000 
        capitalized software
      28,773,000 28,964,000 29,122,000 29,490,000 30,760,000 31,548,000 33,275,000 32,883,000 32,096,000 31,388,000 30,924,000 30,350,000 29,045,000 27,412,000 25,887,000 23,517,000 21,693,000 20,054,000 18,544,000 
        operating lease right-of-use assets
      8,697,000 9,040,000 10,117,000 9,104,000 10,035,000 10,950,000 11,833,000 12,742,000 4,205,000 5,691,000 7,164,000 8,620,000 9,849,000 11,377,000 12,939,000 14,466,000 15,994,000   
        restricted cash, non-current
      904,000 183,000 912,000 912,000 1,115,000 1,115,000 1,115,000 1,115,000 100,000 659,000 3,429,000 3,529,000 3,629,000 3,629,000 3,629,000 3,629,000 3,629,000 2,900,000 2,900,000 
        deferred contract costs, non-current
      27,089,000 28,010,000 26,636,000 28,476,000 30,192,000 32,212,000 32,276,000 33,585,000 34,382,000 35,790,000 35,415,000 35,174,000 36,510,000 35,411,000 32,817,000 31,103,000 27,927,000 25,647,000 21,859,000 
        intangible assets
      2,031,000 2,448,000 2,865,000 3,281,000 2,198,000 2,428,000 2,656,000 3,314,000 4,268,000 5,223,000 6,177,000 7,197,000 8,264,000 9,331,000 10,397,000 11,464,000 12,531,000 13,597,000 14,710,000 
        goodwill
      12,646,000 12,646,000 12,646,000 12,646,000 12,646,000 12,646,000 12,646,000 12,646,000 12,646,000 12,646,000 12,646,000 12,646,000 12,646,000 12,646,000 12,646,000 12,646,000 12,646,000 12,646,000 12,646,000 
        strategic investments
      8,500,000        10,311,000 10,311,000 10,311,000 10,311,000 12,104,000 12,104,000 12,104,000 15,000,000 15,000,000 10,000,000  
        other assets
      5,920,000 5,500,000 5,492,000 5,365,000 4,226,000 3,867,000 3,772,000 3,908,000 2,952,000 2,721,000 3,730,000 3,490,000 3,631,000 3,632,000 3,761,000 3,655,000 3,516,000 3,247,000 2,757,000 
        total assets
      634,587,000 617,698,000 618,904,000 643,956,000 638,993,000 605,628,000 608,905,000 671,939,000 708,454,000 741,196,000 736,494,000 722,144,000 716,900,000 737,568,000 730,393,000 745,989,000 738,890,000 739,851,000 289,955,000 
        liabilities and stockholders' equity
                         
        current liabilities:
                         
        accounts payable
      12,887,000 8,198,000 6,534,000 7,408,000 4,430,000 6,311,000 4,273,000 3,670,000 3,078,000 2,506,000 5,663,000 5,314,000 10,792,000 14,529,000 17,060,000 17,324,000 16,275,000 34,627,000 26,220,000 
        accrued expenses and other current liabilities
      49,344,000 32,126,000 26,190,000 27,585,000 30,171,000 31,156,000 25,459,000 34,830,000 30,540,000 27,778,000 31,040,000 27,166,000 26,420,000 31,247,000 36,777,000 33,720,000 35,697,000 40,140,000 39,660,000 
        content costs payable
      28,214,000 33,175,000 32,275,000 33,167,000 34,485,000 37,607,000 36,299,000 35,650,000 35,372,000 40,277,000 37,816,000 37,105,000 35,019,000 37,310,000 34,437,000 33,310,000 31,606,000 35,961,000 30,582,000 
        accrued compensation and benefits
      20,982,000 27,958,000 22,953,000 20,356,000 22,317,000 28,793,000 32,179,000 20,213,000 20,151,000 24,332,000 25,313,000 21,520,000 27,335,000 22,882,000 25,111,000 21,745,000 20,909,000 22,341,000 14,633,000 
        operating lease liabilities, current
      4,870,000 4,541,000 5,298,000 2,933,000 2,584,000 2,502,000 4,689,000 4,711,000 3,581,000 5,825,000 6,974,000 7,081,000 6,910,000 7,002,000 7,008,000 7,144,000 7,410,000   
        deferred revenue, current
      299,857,000 294,071,000 295,926,000 311,223,000 326,331,000 291,106,000 299,955,000 309,769,000 315,563,000 279,414,000 279,646,000 285,346,000 276,050,000 273,937,000 237,852,000 240,630,000 227,701,000   
        total current liabilities
      416,154,000 400,069,000 389,176,000 402,672,000 420,318,000 397,475,000 402,854,000 408,843,000 408,285,000 380,132,000 386,452,000 383,532,000 382,526,000 386,907,000 358,245,000 353,873,000 339,598,000 341,343,000 276,953,000 
        operating lease liabilities, non-current
      4,851,000 5,686,000 6,670,000 6,286,000 7,286,000 8,315,000 7,424,000 8,370,000 945,000 1,124,000 1,657,000 3,282,000 4,920,000 6,545,000 8,014,000 9,729,000 11,458,000   
        deferred revenue, non-current
      1,136,000 1,248,000 1,240,000 1,635,000 2,025,000 2,438,000 2,364,000 2,457,000 2,340,000 3,000,000 2,520,000 2,179,000 4,348,000 4,342,000 3,096,000 3,022,000 2,817,000 2,280,000 1,362,000 
        other liabilities, non-current
      268,000 234,000 5,000 5,000 5,000 6,000 6,000 15,000 390,000 48,000 26,000 30,000 21,000 464,000 4,522,000 4,419,000 4,509,000 6,528,000 4,181,000 
        total liabilities
      422,409,000 407,237,000 397,091,000 410,598,000 429,634,000 408,234,000 412,648,000 419,685,000 411,960,000 384,304,000 390,655,000 389,023,000 391,815,000 398,258,000 373,877,000 371,043,000 358,382,000 350,151,000 282,496,000 
        note 8 – commitments and contingencies
                         
        stockholders' equity:
                         
        common stock
      1,000 1,000 1,000 1,000 1,000 1,000 1,000 2,000 2,000 2,000 2,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000  
        additional paid-in capital
      1,025,943,000 1,011,477,000 1,020,518,000 1,033,803,000 1,016,130,000 1,002,390,000 991,176,000 1,022,147,000 1,034,603,000 1,076,508,000 1,045,349,000 1,015,851,000 982,128,000 951,946,000 917,031,000 888,522,000 864,676,000 848,229,000 150,337,000 
        accumulated other comprehensive income
      27,000 162,000 144,000 46,000  -11,000 202,000 -44,000 -74,000 80,000       9,000   
        accumulated deficit
      -813,793,000 -801,179,000 -798,850,000 -800,492,000 -806,757,000 -804,986,000 -795,122,000 -769,851,000 -738,037,000 -719,698,000 -699,450,000 -682,683,000 -656,948,000 -612,404,000 -560,251,000 -513,558,000 -484,178,000 -458,529,000 -417,145,000 
        total stockholders’ equity
      212,178,000 210,461,000 221,813,000 233,358,000 209,359,000 197,394,000 196,257,000 252,254,000 296,494,000 356,892,000 345,839,000 333,121,000 325,085,000 339,310,000 356,516,000 374,946,000 380,508,000 389,700,000  
        total liabilities and stockholders' equity
      634,587,000 617,698,000 618,904,000 643,956,000 638,993,000 605,628,000 608,905,000 671,939,000 708,454,000 741,196,000 736,494,000 722,144,000 716,900,000 737,568,000 730,393,000 745,989,000 738,890,000   
        note 7 – commitments and contingencies
                         
        accumulated other comprehensive loss
          -15,000      -62,000 -48,000 -96,000 -233,000 -265,000 -19,000  -1,000  
        preferred stock, 0.00001 par value - 50,000,000 shares authorized; zero shares issued and outstanding as of december 31, 2023, and december 31, 2022.
                         
        preferred stock, 0.00001 par value - 50,000,000 shares authorized; zero shares issued and outstanding as of september 30, 2023, and december 31, 2022.
                         
        preferred stock, 0.00001 par value - 50,000,000 shares authorized; zero shares issued and outstanding as of june 30, 2023, and december 31, 2022.
                         
        preferred stock, 0.00001 par value - 50,000,000 shares authorized; zero shares issued and outstanding as of march 31, 2023, and december 31, 2022.
                         
        note 10 – commitments and contingencies
                         
        preferred stock, 0.00001 par value - 50,000,000 shares authorized; zero shares issued and outstanding as of december 31, 2022, and december 31, 2021.
                         
        preferred stock, 0.00001 par value - 50,000,000 shares authorized; zero shares issued and outstanding as of september 30, 2022, and december 31, 2021.
                         
        preferred stock, 0.00001 par value - 50,000,000 shares authorized; zero shares issued and outstanding as of june 30, 2022, and december 31, 2021.
                         
        commitments and contingencies
                         
        preferred stock, 0.00001 par value- 50,000,000 shares authorized; zero shares issued and outstanding as of march 31, 2022 and december 31, 2021.
                         
        liabilities, redeemable convertible preferred stock, and stockholders' equity
                         
        deferred revenue
                       208,274,000 165,858,000 
        redeemable convertible preferred stock
                        274,267,000 
        stockholders' equity
                         
        preferred stock, 0.00001 par value- 50,000,000 and zero shares authorized; zero shares issued and outstanding as of december 31, 2021 and december 31, 2020, respectively.
                         
        total liabilities, redeemable convertible preferred stock, and stockholders' equity
                       739,851,000  
        liabilities, redeemable convertible preferred stock, and stockholders' deficit
                         
        stockholders' deficit:
                         
        total stockholders’ deficit
                        -266,808,000 
        total liabilities, redeemable convertible preferred stock, and stockholders' deficit
                        289,955,000 
      Cashflow Statements:
      Quarterly
      Annual
        Unit: USD2026-03-31 2025-12-31 2025-09-30 2025-06-30 2025-03-31 2024-12-31 2024-09-30 2024-06-30 2024-03-31 2023-12-31 2023-09-30 2023-06-30 2023-03-31 2022-12-31 2022-09-30 2022-06-30 2022-03-31 2021-12-31 
                          
          cash flows from operating activities:
                          
          net loss
        -12,614,000    -1,771,000 -9,864,000 -25,271,000 -31,814,000 -18,339,000  -16,767,000 -25,735,000 -44,544,000 -52,153,000 -46,693,000 -29,380,000 -25,649,000 -41,384,000 
          adjustments to reconcile net loss to net cash from operating activities:
                          
          depreciation and amortization
        6,364,000 6,074,000 6,139,000 6,941,000 6,205,000 5,906,000 6,340,000 6,692,000 6,483,000 6,519,000 6,183,000 6,100,000 5,786,000 5,600,000 5,416,000 5,233,000 4,967,000 4,897,000 
          amortization of deferred contract costs
        17,375,000 17,148,000 16,780,000 15,992,000 15,620,000 15,791,000 15,221,000 14,601,000 14,041,000 13,679,000         
          stock-based compensation
        16,368,000 15,073,000 18,294,000 17,420,000 17,967,000 19,758,000 23,242,000 24,317,000 22,705,000 23,118,000 23,484,000 23,161,000 26,283,000 28,250,000 24,969,000 14,732,000 13,342,000 10,976,000 
          allowance for credit losses
        475,000 528,000 444,000 290,000 2,101,000 523,000 283,000 743,000 353,000 298,000 710,000 301,000      
          net amortization of marketable securities
        83,000 -510,000 -543,000 -847,000 -1,287,000              
          non-cash operating lease expense
        1,138,000 1,077,000 854,000 931,000 915,000 883,000 909,000 1,245,000 1,487,000 1,388,000 1,456,000 1,440,000 1,572,000 1,562,000 1,542,000 1,528,000 1,573,000  
          unrealized gain on strategic investments
        -500,000                  
          other
        552,000 513,000 423,000 273,000 350,000 1,232,000 817,000 287,000 215,000 247,000 298,000 258,000 375,000 230,000 208,000 177,000 75,000  
          changes in operating assets and liabilities:
                          
          accounts receivable
        -1,702,000 -19,866,000 7,437,000 26,441,000 -25,057,000 -7,575,000 632,000 17,686,000 -7,954,000 -10,050,000 3,839,000 8,719,000 7,805,000 -33,441,000 -2,224,000 -2,015,000 5,371,000  
          prepaid expenses and other assets
        -5,094,000 2,763,000 -6,392,000 3,693,000 -4,106,000 920,000 -4,963,000 4,501,000 -5,046,000 -2,203,000 -4,133,000 2,939,000 -2,434,000 -1,379,000 132,000 1,045,000 198,000  
          deferred contract costs
        -20,592,000 -14,863,000 -14,550,000 -15,497,000 -19,495,000 -11,707,000 -13,892,000 -14,653,000 -18,081,000 -11,685,000 -15,169,000 -12,734,000 -17,302,000 -13,176,000 -12,822,000 -14,343,000 -13,038,000 -11,053,000 
          accounts payable, accrued expenses and other liabilities
        14,197,000 12,590,000 909,000 -221,000 -9,975,000 4,088,000 3,025,000 4,082,000 -1,145,000 -7,327,000 7,797,000 -10,400,000 -4,499,000 -14,363,000 7,777,000 -70,000 -21,964,000 20,727,000 
          content costs payable
        -4,961,000 900,000 -893,000 -1,318,000 -3,121,000 1,307,000 649,000 279,000 -4,906,000 2,462,000 711,000 2,086,000 -2,292,000 2,874,000 1,127,000 1,703,000 -4,355,000 5,378,000 
          operating lease liabilities
        -1,305,000 -1,741,000 880,000 -662,000 -949,000 -1,254,000 -984,000 -1,116,000 -2,423,000 -1,600,000 -1,732,000 -1,677,000 -1,759,000 -1,475,000 -1,866,000 -1,995,000 -1,151,000  
          deferred revenue
        5,656,000 -1,842,000 -15,693,000 -15,498,000 34,813,000 -8,776,000 -9,907,000 -5,676,000 35,489,000 248,000 -5,359,000 7,126,000 2,120,000 37,330,000 -2,704,000 13,135,000 19,964,000 43,334,000 
          net cash from operating activities
        15,440,000 15,515,000 15,731,000 44,203,000 12,210,000 9,582,000 -6,100,000 28,592,000 20,969,000 -7,268,000 11,667,000 13,491,000 -19,895,000 -30,685,000 -13,837,000 -2,460,000 -13,975,000 2,317,000 
          capital expenditures
        -4,606,000 -3,726,000 -3,645,000 -5,192,000 -5,120,000 -3,412,000 -4,098,000 -3,807,000 -3,458,000 -3,310,000 -3,128,000 -3,272,000 -3,356,000 -3,675,000 -4,707,000 -4,065,000 -3,277,000 -3,882,000 
          free cash flows
        10,834,000 11,789,000 12,086,000 39,011,000 7,090,000 6,170,000 -10,198,000 24,785,000 17,511,000 -10,578,000 8,539,000 10,219,000 -23,251,000 -34,360,000 -18,544,000 -6,525,000 -17,252,000 -1,565,000 
          cash flows from investing activities:
                          
          purchases of marketable securities
        -21,863,000 -44,800,000 -25,298,000 -33,861,000 -78,644,000 -97,115,000 -93,405,000 -56,916,000 -89,462,000 -82,170,000 -99,568,000 -67,505,000 -58,463,000 -92,375,000     
          proceeds from maturities of marketable securities
        43,550,000  52,350,000 40,350,000 76,350,000 87,400,000 91,800,000 84,400,000 89,150,000 64,500,000 92,300,000 96,500,000 42,500,000      
          purchases of property and equipment
        -548,000 -522,000 -620,000 -2,280,000 -2,381,000 -1,184,000 -562,000 -357,000 -197,000 -197,000 -192,000 -143,000 -100,000 -167,000 -698,000 -543,000 -156,000 -781,000 
          capitalized software costs
        -4,058,000 -3,204,000 -3,025,000 -2,912,000 -2,739,000 -2,228,000 -3,536,000 -3,450,000 -3,261,000 -3,113,000 -2,936,000 -3,129,000 -3,256,000 -3,508,000 -4,009,000 -3,522,000 -3,121,000 -3,101,000 
          purchases of strategic investments
        -8,000,000             -5,000,000  
          net cash from investing activities
        9,081,000 4,839,000 23,407,000 -203,000 -7,414,000 -13,127,000 -5,703,000 23,677,000 -3,770,000 -20,980,000 -10,396,000 25,723,000 -19,319,000 -88,550,000 -72,335,000 -4,065,000 -8,277,000 -13,882,000 
          cash flows from financing activities:
                          
          net proceeds from exercise of stock options
         8,000 13,000 8,000 41,000 1,424,000 482,000 126,000 313,000 9,634,000 3,567,000 3,530,000 1,180,000 1,364,000 1,954,000 2,173,000 1,658,000 3,259,000 
          taxes paid related to net share settlement of equity awards
        -2,802,000 -5,468,000 -4,921,000 -3,969,000 -5,948,000 -5,461,000 -5,548,000 -8,181,000 -11,634,000          
          repurchases of common stock and excise taxes paid
        -117,000 -21,753,000 -28,337,000                
          net cash from financing activities
        -2,919,000 -25,598,000 -33,464,000 -3,495,000 -5,907,000 -10,249,000 -56,080,000 -38,955,000 -66,465,000 6,161,000 3,567,000 8,287,000 1,180,000 4,993,000 1,954,000 7,736,000 72,000 415,255,000 
          effect of foreign exchange rates on cash flows
        97,000 69,000 -3,000 136,000 36,000 -177,000 82,000 29,000 -50,000 136,000 -91,000 -7,000 -18,000 13,000 -34,000 -10,000 6,000  
          net increase in cash, cash equivalents and restricted cash
        21,699,000 -5,175,000 5,671,000    -67,801,000   -21,951,000 4,747,000       403,690,000 
          cash, cash equivalents and restricted cash—beginning of period
        231,869,000 191,807,000 309,552,000 317,314,000 536,768,000 
          cash, cash equivalents and restricted cash—end of period
        253,568,000 -5,175,000 5,671,000 40,641,000 190,732,000 -13,971,000 -67,801,000 13,343,000 260,236,000 -21,951,000 4,747,000 47,494,000 279,262,000 -114,229,000 -84,252,000 1,201,000 514,594,000 403,690,000 
          net income attributable to common stockholders
         -2,329,000 1,642,000                
          adjustments to reconcile net income to net cash from operating activities:
                          
          unrealized loss on strategic investments
                     
          proceeds from maturities and sales of marketable securities
                          
          payments related to asset acquisitions
                        
          proceeds from share purchases under employee stock purchase plan
         1,615,000   2,521,000   3,287,000   3,629,000    
          payments of debt issuance costs
         -219,000                
          repurchases of common stock
             -8,733,000 -51,014,000 -35,433,000 -55,144,000          
          net decrease in cash, cash equivalents and restricted cash
            -1,075,000    -49,316,000    -38,052,000  -84,252,000 1,201,000 -22,174,000  
          payments related to business combinations
                          
          payment of deferred offering costs
                     -1,586,000 -3,191,000 
          accretion of marketable securities
              -2,201,000 -2,150,000 -2,300,000 -2,169,000 -1,892,000 -1,616,000 -1,815,000 -758,000     
          net loss attributable to common stockholders
                          
          adjustments to reconcile net loss attributable to common stockholders to net cash from operating activities:
                          
          net proceeds from issuance of redeemable convertible preferred stock
                         
          payment of redeemable convertible preferred stock issuance costs
                         
          cash proceeds from initial public offering
                          
          amortization of deferred sales commissions
                   11,321,000 10,508,000 9,721,000 8,593,000 7,383,000 6,582,000 5,806,000 
          payments related to business combination, net of cash acquired
                         
          provision for doubtful accounts
                      -50,000 407,000 110,000 2,000 
          net proceeds from exercise of series a-1 redeemable convertible preferred stock warrants
                          
          supplemental disclosures of cash flow information:
                          
          interest paid
                       8,000 2,000 18,000 
          income taxes paid
                       324,000 64,000 
          change in fair value of warrant liability
                          
          purchase of marketable securities
                          
          proceeds from sale and maturity of marketable securities
                          
          payments related to business combinations, net of cash acquired
                         
          accounts receivable, prepaid expenses and other assets
                          
          supplemental disclosure of non-cash investing and financing activities:
                          
          unpaid deferred offering costs
                          
          stock-based compensation in capitalized software costs
                          
          acquisition holdback liability
                          
          changes in purchases of property and equipment in accounts payable and accrued expenses