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Klaviyo
(NYSE:KVYO) 

KVYO stock logo

Klaviyo, Inc. is a global technology company that provides a marketing automation platform, used primarily for email marketing and SMS marketing. The company is headquartered in Boston, Massachusetts, United States.

Founded: 2012
IPO Price: $30 (Sep 20, 2023)
CEO / Co-Founder: Andrew Bialecki 
Sector: Technology
Industry: Software—Application

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At a glance:
  • Strong Revenue Growth Driven by Customer Expansion: Klaviyo continues to grow revenue by adding new customers and increasing usage within its existing base, benefiting from demand for data-driven email and SMS marketing.
  • Improving Profitability and Operating Leverage: As the business scales, Klaviyo is showing signs of operating leverage, with margins improving as sales and marketing efficiency and infrastructure costs become a smaller share of revenue.
  • High Gross Margins Support Long-Term Scalability: As a software platform, Klaviyo benefits from high gross margins, which provides flexibility to invest in growth while still expanding profitability over time.
  • Ecosystem and Integrations Remain a Key Competitive Advantage: Deep integrations with e-commerce platforms and a broad partner ecosystem help Klaviyo embed into customer workflows, supporting retention and lowering switching risk.
  • Competitive Market and Platform Dependence Are Key Risks: Klaviyo operates in a crowded marketing automation space and is exposed to changes in policies or economics of key partners (e.g., commerce platforms), which could impact growth and customer acquisition.
Bull Thesis:
  • Strong User Growth and Engagement: Klaviyo continues to demonstrate robust customer acquisition and expansion within its existing base, driven by its effective platform for e-commerce businesses. High retention rates and increasing average revenue per user (ARPU) indicate strong product-market fit and customer loyalty.
  • Expanding Product Portfolio & AI Integration: Beyond its core email and SMS offerings, Klaviyo is actively expanding into new marketing channels (e.g., push notifications, in-app messaging) and integrating advanced AI capabilities. This enhances personalization, automates campaign optimization, and increases the platform's overall value, driving further adoption and usage.
  • Large and Growing Total Addressable Market (TAM): The global e-commerce market continues its secular growth, and the demand for sophisticated, personalized marketing automation solutions is expanding across businesses of all sizes. Klaviyo is well-positioned to capture a significant share of this large and growing market.
  • Clear Path to Profitability and Scalability: While investing for growth, Klaviyo's subscription-based model offers predictable recurring revenue and strong gross margins. The company is demonstrating operating leverage, indicating a clear path towards sustainable profitability and positive free cash flow as it scales.
Bear Thesis:
  • Intense Competition in Marketing Automation: The marketing automation landscape is highly competitive, with numerous established players (e.g., Salesforce Marketing Cloud, Adobe Marketo) and emerging specialized tools. This intense competition could lead to pricing pressure, increased customer acquisition costs, and challenges in maintaining market share.
  • High Reliance on E-commerce Sector and Shopify: Klaviyo's business is heavily concentrated in the e-commerce sector, making it vulnerable to economic downturns affecting consumer spending. Its strong integration with Shopify, while a strength, also presents a concentration risk if Shopify's platform policies change or if the e-commerce giant develops more competing in-house solutions.
  • Negative Free Cash Flow Trajectory and Profitability Concerns: Despite strong revenue growth, Klaviyo has historically reported negative free cash flow and net losses. While common for growth companies, a sustained negative trajectory could raise investor concerns about long-term financial health, capital efficiency, and the need for future capital raises.
  • Increasing Data Privacy Regulations and Platform Changes: The evolving landscape of data privacy regulations (e.g., GDPR, CCPA, Apple's Mail Privacy Protection) poses a significant challenge. These changes could impact the effectiveness of personalized marketing, increase compliance costs, and potentially reduce the value proposition of Klaviyo's core offerings.
Main Competitors:
  • Mailchimp ($INTU) (Mailchimp), Competes by offering a widely recognized, user-friendly email marketing and automation platform, often at a lower entry price point. While not as specialized for e-commerce as Klaviyo, it provides robust features for segmentation, campaign management, and basic automation, appealing to a broad range of SMBs, including online stores.
  • ActiveCampaign (ActiveCampaign), Competes by offering a comprehensive marketing automation, email marketing, and CRM platform. It provides advanced automation capabilities, sales CRM features, and a broader suite of tools beyond just email/SMS, appealing to businesses looking for an integrated solution that covers more aspects of customer lifecycle management, including e-commerce.
  • Braze ($BRZE) (Braze Customer Engagement Platform), Competes at the enterprise level by offering a robust, multi-channel customer engagement platform that excels in real-time personalization, mobile messaging (push, in-app), and complex journey orchestration. While Klaviyo focuses heavily on email/SMS for e-commerce, Braze provides a broader, more scalable solution for large brands seeking to unify customer interactions across all digital touchpoints.
  • Omnisend (Omnisend), Competes directly with Klaviyo by offering an email and SMS marketing automation platform specifically built for e-commerce businesses. It provides similar features like advanced segmentation, pre-built e-commerce automation workflows (abandoned cart, welcome series), and deep integrations with popular e-commerce platforms, often positioning itself as a strong alternative with competitive pricing.
Moat:
Klaviyo's competitive moat is built on its deep specialization in e-commerce marketing automation, offering robust segmentation, data-driven personalization, and seamless integrations with leading e-commerce platforms like Shopify. It empowers online businesses to maximize revenue through highly targeted email and SMS campaigns. Competition arises from several fronts: broader email marketing platforms (e.g., Mailchimp) that offer ease of use and lower entry costs; comprehensive marketing automation and CRM suites (e.g., ActiveCampaign, HubSpot) that provide a wider array of tools; enterprise-grade customer engagement platforms (e.g., Braze) that cater to larger organizations with complex multi-channel needs; and direct e-commerce-focused competitors (e.g., Omnisend) that offer similar feature sets, often competing on price or specific niche capabilities. Klaviyo's continued success relies on maintaining its specialized focus, enhancing its predictive analytics, and delivering superior ROI for e-commerce businesses.
Income Statements:
Quarterly
Annual
    Unit: USD2026-03-31 2025-12-31 2025-09-30 2025-06-30 2025-03-31 2024-12-31 2024-09-30 2024-06-30 2024-03-31 2023-12-31 2023-09-30 
               
      revenue
    358,005,000 350,195,000 310,880,000 293,117,000 279,827,000 270,164,000 235,094,000 222,213,000 209,993,000 201,618,000 175,807,000 
      yoy
    27.94% 29.62% 32.24% 31.91% 33.26% 34.00% 33.72%     
      qoq
    2.23% 12.65% 6.06% 4.75% 3.58% 14.92% 5.80% 5.82% 4.15% 14.68%  
      cost of revenue
    89,112,000 97,444,000 76,143,000 71,236,000 67,700,000 71,738,000 54,357,000 50,271,000 44,938,000 45,013,000 58,825,000 
      gross profit
    268,893,000 252,751,000 234,737,000 221,881,000 212,127,000 198,426,000 180,737,000 171,942,000 165,055,000 156,605,000 116,982,000 
      yoy
    26.76% 27.38% 29.88% 29.04% 28.52% 26.70% 54.50%     
      qoq
    6.39% 7.67% 5.79% 4.60% 6.90% 9.79% 5.12% 4.17% 5.40% 33.87%  
      gross margin %
    75.11% 72.17% 75.51% 75.70% 75.81% 73.45% 76.88% 77.38% 78.60% 77.67% 66.54% 
      operating expenses:
               
      selling and marketing
    134,055,000 128,431,000 127,651,000 126,632,000 123,527,000 117,832,000 100,018,000 94,501,000 91,858,000 102,524,000 167,877,000 
      research and development
    80,032,000 76,733,000 72,668,000 72,459,000 69,349,000 70,858,000 55,769,000 55,735,000 56,097,000 52,635,000 141,455,000 
      general and administrative
    53,061,000 49,433,000 45,254,000 54,116,000 43,001,000 44,390,000 38,228,000 35,759,000 39,192,000 37,776,000 109,853,000 
      total operating expenses
    267,148,000 254,597,000 245,573,000 253,207,000 235,877,000 233,080,000 194,015,000 185,995,000 187,147,000 192,935,000 419,185,000 
      operating income
    1,745,000 -1,846,000 -10,836,000 -31,326,000 -23,750,000 -34,654,000 -13,278,000 -14,053,000 -22,092,000 -36,330,000 -302,203,000 
      yoy
    -107.35% -94.67% -18.39% 122.91% 7.50% -4.61% -95.61%     
      qoq
    -194.53% -82.96% -65.41% 31.90% -31.47% 160.99% -5.51% -36.39% -39.19% -87.98%  
      operating margin %
    0.49% -0.53% -3.49% -10.69% -8.49% -12.83% -5.65% -6.32% -10.52% -18.02% -171.89% 
      other income:
               
      other expense
    -436,000           
      interest income
    9,411,000 10,089,000 10,311,000 9,743,000 9,259,000 9,553,000 10,504,000 9,979,000 9,546,000 9,567,000 6,183,000 
      total other income
    8,975,000 9,578,000 10,222,000 8,845,000 8,595,000 10,079,000 10,733,000 9,972,000 9,614,000 9,441,000 5,918,000 
      income before income taxes
    10,720,000 7,732,000 -614,000 -22,481,000 -15,155,000 -24,575,000 -2,545,000 -4,081,000 -12,478,000 -26,889,000 -296,285,000 
      provision for income taxes
    1,682,000 704,000 -188,000 1,800,000 -1,066,000 2,398,000 -1,200,000 861,000 404,000 -594,000 819,000 
      net income
    9,038,000 7,028,000 -426,000 -24,281,000 -14,089,000 -26,973,000 -1,345,000 -4,942,000 -12,882,000 -26,295,000 -297,104,000 
      yoy
    -164.15% -126.06% -68.33% 391.32% 9.37% 2.58% -99.55%     
      qoq
    28.60% -1749.77% -98.25% 72.34% -47.77% 1905.43% -72.78% -61.64% -51.01% -91.15%  
      net income margin %
    2.52% 2.01% -0.14% -8.28% -5.03% -9.98% -0.57% -2.22% -6.13% -13.04% -168.99% 
      comprehensive income
    9,038,000       -4,942,000 -12,882,000   
      net income per share
     0.03  -0.09 -0.05 -0.1 -0.01 -0.02 -0.05 -0.08 -1.24 
      basic
    0.03           
      diluted
    0.03           
      weighted-average common shares outstanding
               
      basic
    304,343,623           
      diluted
    305,801,451           
      other income
     -511,000 -89,000 -898,000 -664,000 526,000 229,000 -7,000 68,000 -126,000 -265,000 
      comprehensive loss
     7,028,000 -426,000 -24,281,000 -14,089,000 -26,973,000 -1,345,000   -26,295,000 -297,104,000 
      net income per share
     0.03  -0.09 -0.05 -0.1 -0.01 -0.02 -0.05 -0.08 -1.24 
      weighted-average common shares outstanding, basic and diluted
     290,896,895 300,828,017 284,928,388 274,198,213 266,336,826 267,854,769   242,889,272 240,125,168 
      weighted-average common shares outstanding, basic
           265,293,214 261,332,411   
      weighted-average common shares outstanding, diluted
           265,293,214 261,332,411   
    Balance Sheets:
    Quarterly
    Annual
      Unit: USD2026-03-31 2025-12-31 2025-09-30 2025-06-30 2025-03-31 2024-12-31 2024-09-30 2024-06-30 2024-03-31 2023-12-31 2023-09-30 
                 
        assets
                 
        current assets:
                 
        cash and cash equivalents
      984,590,000 1,064,875,000 980,267,000 935,516,000 888,432,000 881,473,000 826,742,000 793,555,000 755,827,000 738,562,000 723,415,000 
        restricted cash
      738,000 738,000    375,000 417,000 402,000 393,000 409,000 386,000 
        accounts receivable
      72,302,000 60,714,000 61,244,000 58,843,000 53,909,000 43,095,000 34,464,000 29,226,000 23,241,000 23,076,000 17,380,000 
        deferred contract acquisition costs, current
      33,588,000 29,634,000 27,004,000 25,070,000 22,995,000 20,544,000 19,026,000 18,031,000 17,177,000 15,198,000 14,161,000 
        prepaid expenses and other current assets
      55,273,000 50,115,000 41,494,000 41,642,000 41,903,000 34,262,000 35,568,000 31,149,000 29,804,000 26,244,000 26,010,000 
        total current assets
      1,146,491,000 1,206,076,000 1,110,009,000 1,061,071,000 1,007,239,000 979,749,000 916,217,000 872,363,000 826,442,000 803,489,000 781,352,000 
        property and equipment
      84,458,000 80,341,000 67,267,000 56,677,000 51,746,000 48,200,000 45,189,000 44,367,000 42,786,000 43,450,000 42,730,000 
        right-of-use assets
      96,135,000 101,126,000 94,909,000 86,592,000 90,816,000 42,917,000 30,141,000 32,073,000 34,684,000 36,987,000 39,506,000 
        deferred contract acquisition costs, non-current
      55,229,000 47,769,000 39,706,000 36,799,000 34,469,000 32,527,000 30,007,000 26,696,000 24,507,000 23,177,000 20,687,000 
        prepaid marketing expense
      127,724,000 132,849,000 137,973,000 143,098,000 148,222,000 153,346,000 158,471,000 163,595,000 168,720,000 173,844,000 178,968,000 
        other non-current assets
      13,580,000 12,443,000 14,458,000 12,907,000 14,080,000 15,830,000 12,435,000 10,072,000 10,600,000 7,417,000 7,533,000 
        total assets
      1,523,617,000 1,580,604,000 1,465,060,000 1,397,882,000 1,347,311,000 1,273,308,000 1,193,199,000 1,149,838,000 1,108,396,000 1,089,050,000 1,071,424,000 
        liabilities and stockholders’ equity
                 
        current liabilities:
                 
        accounts payable
      21,613,000 29,072,000 20,515,000 22,879,000 14,290,000 14,579,000 11,351,000 9,418,000 8,464,000 13,597,000 9,738,000 
        accrued expenses
      113,971,000 125,159,000 94,546,000 89,563,000 83,772,000 99,828,000 64,917,000 62,404,000 65,134,000 62,838,000 62,602,000 
        lease liabilities, current
      23,969,000 24,757,000 24,510,000 19,086,000 18,575,000 20,989,000 13,126,000 13,009,000 13,625,000 14,081,000 14,449,000 
        deferred revenue
      111,493,000 103,245,000 87,926,000 82,711,000 76,187,000 64,497,000 52,932,000 46,782,000 42,519,000 40,100,000 32,866,000 
        total current liabilities
      271,046,000 282,233,000 227,497,000 214,239,000 192,824,000 199,893,000 142,326,000 131,613,000 129,742,000 130,616,000 119,655,000 
        lease liabilities, non-current
      93,238,000 95,991,000 88,895,000 80,101,000 84,115,000 32,449,000 29,333,000 32,069,000 34,759,000 37,498,000 40,016,000 
        other non-current liabilities
      5,874,000 5,820,000 6,594,000 6,790,000 6,440,000 6,979,000 6,799,000 6,656,000 6,443,000 6,159,000 6,409,000 
        total liabilities
      370,158,000 384,044,000 322,986,000 301,130,000 283,379,000 239,321,000 178,458,000 170,338,000 170,944,000 174,273,000 166,080,000 
        stockholders’ equity
                 
        preferred stock: 0.001 par value...
                 
        series a common stock: 0.001 par value...
      144,000 144,000 137,000 117,000 95,000 89,000 78,000 73,000 70,000 41,000 33,000 
        series b common stock: 0.001 par value...
      158,000 160,000 165,000 183,000 181,000 184,000 191,000 194,000 194,000 219,000 226,000 
        treasury stock: 0.001 par value...
      4,000           
        additional paid-in capital
      2,021,068,000 2,073,209,000 2,025,753,000 1,980,007,000 1,922,930,000 1,878,899,000 1,832,684,000 1,796,100,000 1,749,113,000 1,713,560,000 1,677,833,000 
        accumulated deficit
      -867,915,000 -876,953,000 -883,981,000 -883,555,000 -859,274,000 -845,185,000 -818,212,000 -816,867,000 -811,925,000 -799,043,000 -772,748,000 
        total stockholders’ equity
      1,153,459,000 1,196,560,000 1,142,074,000 1,096,752,000 1,063,932,000 1,033,987,000 1,014,741,000 979,500,000 937,452,000 914,777,000 905,344,000 
        total liabilities and stockholders’ equity
      1,523,617,000 1,580,604,000 1,465,060,000 1,397,882,000 1,347,311,000 1,273,308,000 1,193,199,000 1,149,838,000 1,108,396,000   
        restricted cash, non-current
        738,000 738,000 739,000 739,000 739,000 672,000 657,000 686,000 648,000 
        liabilities, redeemable common stock, and stockholders’ equity
                 
        redeemable common stock
                 
        redeemable common stock, 0.001 par value...
                 
        total liabilities, redeemable common stock, and stockholders’ equity
               1,089,050,000 1,071,424,000 
                 
      Cashflow Statements:
      Quarterly
      Annual
        Unit: USD2026-03-31 2025-12-31 2025-09-30 2025-06-30 2025-03-31 2024-12-31 2024-09-30 2024-06-30 2024-03-31 2023-12-31 
                  
          operating activities
                  
          net income
        9,038,000       -4,942,000 -12,882,000  
          adjustments to reconcile net income to net cash from operating activities:
                  
          depreciation and amortization expense
        6,336,000 5,506,000 4,380,000 3,931,000 4,781,000 4,946,000 4,562,000 4,235,000 3,974,000 3,828,000 
          non-cash operating lease costs
        6,997,000 6,509,000 5,850,000 6,620,000 5,775,000 3,120,000 3,274,000 3,236,000 3,052,000 3,348,000 
          amortization of deferred contract acquisition costs
        9,631,000 8,423,000 7,696,000 7,222,000 6,608,000 5,911,000 5,445,000 4,463,000 3,933,000 4,384,000 
          amortization of prepaid marketing expense
        13,224,000 13,224,000 13,224,000 13,225,000 13,224,000 13,224,000 13,224,000 13,225,000 13,224,000 13,225,000 
          gain on derecognition of asset retirement obligation
         -588,000      
          loss on disposal of property and equipment
        128,000 147,000 210,000 419,000 203,000 32,000  
          bad debt expense
        636,000 160,000 348,000 -281,000 1,817,000 610,000 -158,000 349,000 -60,000 156,000 
          stock-based compensation expense
        41,803,000 37,863,000 40,437,000 45,404,000 38,327,000 34,522,000 31,557,000 33,506,000 35,627,000 38,482,000 
          changes in operating assets and liabilities:
                  
          accounts receivable
        -12,224,000 369,000 -2,749,000 -4,653,000 -12,630,000 -9,242,000 -5,080,000 -6,334,000 -105,000 -5,852,000 
          deferred contract acquisition costs
        -21,045,000 -19,116,000 -12,537,000 -11,627,000 -11,001,000 -9,949,000 -9,751,000 -7,506,000 -7,242,000 -7,911,000 
          prepaid expenses, prepaid taxes, and other assets
        -5,829,000 -5,057,000 2,765,000 1,403,000 -5,907,000 -3,275,000 -6,689,000 -494,000 -6,838,000 3,104,000 
          accounts payable
        -4,340,000 5,283,000 -2,453,000 8,520,000 684,000 2,182,000 2,181,000 811,000 -5,061,000 4,116,000 
          accrued expenses
        -12,832,000 26,207,000 875,000 9,267,000 -18,815,000 36,851,000 -227,000 -211,000 -244,000 7,998,000 
          deferred revenue
        8,248,000 15,319,000 5,208,000 6,524,000 11,690,000 11,565,000 6,150,000 4,263,000 2,419,000 7,234,000 
          operating lease liabilities
        -5,546,000 -6,370,000 -6,185,000 -5,899,000 -5,392,000 -4,917,000 -3,960,000 -3,930,000 -3,915,000 -3,715,000 
          other non-current liabilities
        54,000 -774,000 -382,000 350,000 -541,000 184,000 148,000 219,000 289,000 -245,000 
          net cash from operating activities
        34,279,000 93,160,000 54,760,000 55,725,000 14,362,000 60,089,000 38,784,000 40,900,000 26,182,000 38,644,000 
          capital expenditures
        -4,426,000 -2,466,000 -2,274,000 -2,017,000 -2,201,000 -2,346,000 -1,547,000 -769,000 -729,000 -2,830,000 
          free cash flows
        29,853,000 90,694,000 52,486,000 53,708,000 12,161,000 57,743,000 37,237,000 40,131,000 25,453,000 35,814,000 
          investing activities
                  
          acquisition of property and equipment
        -11,666,000 -2,466,000 -2,274,000 -2,060,000 -2,685,000 -2,346,000 -1,547,000 -769,000 -1,259,000 -2,830,000 
          capitalization of software development costs
        -3,565,000 -3,246,000 -5,431,000 -5,247,000 -5,056,000 -3,282,000 -2,991,000 -3,066,000 -1,966,000 -1,093,000 
          purchase of other non-current assets
        -485,000          
          net cash from investing activities
        -15,716,000 -5,712,000 -9,736,000 -7,307,000 -7,741,000 -5,628,000 -4,538,000 -3,835,000 -3,225,000 -3,923,000 
          financing activities
                  
          proceeds from exercise of common stock options
        715,000 471,000 266,000 589,000 877,000 3,497,000 1,934,000 721,000 3,589,000 182,000 
          proceeds from exercise of warrants
        3,000 5,000 3,000 4,000 3,000 4,000 3,000 3,000 4,000 5,000 
          employee taxes paid related to net share settlement of stock-based awards
        -2,800,000 -4,920,000 -4,107,000 -4,569,000 -4,379,000 -4,401,000   -11,865,000 -18,762,000 
          payments for accelerated share repurchase
        -100,000,000          
          proceeds from employee stock purchase plan
        3,234,000 1,604,000 3,565,000 2,641,000 3,462,000 1,131,000 2,586,000 1,873,000 2,540,000  
          net cash from financing activities
        -98,848,000 -2,840,000 -273,000 -1,335,000 -37,000 228,000 -977,000 687,000 -5,737,000 -19,513,000 
          net increase in cash, cash equivalents, and restricted cash
        -80,285,000 84,608,000 44,751,000 47,083,000 6,584,000 54,689,000 33,269,000 37,752,000 17,220,000 15,208,000 
          cash, cash equivalents, and restricted cash, beginning of period
        1,065,613,000 882,587,000 739,657,000 
          cash, cash equivalents, and restricted cash, end of period
        985,328,000 84,608,000 44,751,000 47,083,000 889,171,000 54,689,000 33,269,000 37,752,000 756,877,000 15,208,000 
          supplemental disclosures of cash flow information:
                  
          cash paid for income taxes
        2,679,000  1,818,000 2,887,000 73,000    89,000  
          non-cash investing and financing activities
                  
          recognition of prepaid marketing asset
        8,100,000  8,100,000 8,100,000 8,100,000    8,100,000  
          capitalization of stock-based compensation expense related to internal use software
        853,000          
          non-cash acquisition of property and equipment through tenant incentives
           969,000      
          accrued excise tax on share repurchases
        813,000          
          unpaid purchases of property and equipment
        6,387,000   43,000 484,000    403,000  
          net loss
         7,028,000 -426,000 -24,281,000 -14,089,000 -26,973,000    -26,295,000 
          adjustments to reconcile net loss to net cash from operating activities:
                  
          deferred income tax
         -1,561,000    1,117,000     
          other
               10,000 -21,000 10,000 
          acquisition of business
                  
          cash paid for finance leases
             -3,000 -5,000 -6,000 -5,000 -5,000 
          proceeds from issuance of common stock, net of issuance costs
                  
          proceeds from issuance of common stock in initial public offering, net of issuance costs
                 -933,000 
          cash paid for income taxes, net of refunds
                  
          acquisition of business, net of cash acquired
                  
          capitalization of stock-based compensation expense
          1,048,000 1,480,000 1,107,000      
          payment of deferred offering costs
                  
          payment of employee tax withholding related to stock-based awards
                  
          cash paid for operating lease liabilities, net of tenant incentives received
                3,915,000  
          vesting of restricted common stock
                  
          accretion of common stock subject to redemption
                  
          capitalization of stock-based compensation expense related to internal-use software
                127,000  
          purchase of indefinite-lived intangible assets
                  
          cash paid to repurchase shares of common stock
                  
          unpaid deferred offering costs
                  
          reclassification of redeemable common stock to series b common stock
                  
          unpaid employee taxes related to net share settlement of stock-based awards