7Baggers

WPP plc
(NYSE:WPP) 

WPP stock logo

WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, Asia Pacific, Latin America, Africa, Middle East, and Central and Eastern Europe. The company operates through three se...

Founded: 1971
Full Time Employees: 101,000
Sector: Communication Services
Industry: Advertising Agencies

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At a glance:
Bull Thesis:
Bear Thesis:
Main Competitors:
Moat:
Income Statements:
Quarterly
Annual
    Unit: USD2025-08-07 2025-06-30 2025-02-27 2024-12-31 2024-06-30 2024-02-22 2023-08-04 2023-06-30 2023-02-23 2022-12-31 2022-02-24 2021-12-31 2021-08-05 2021-03-11 
                  
      n. america
    974              
      united kingdom
    381              
      w cont. europe
    534              
      ap, la, ame, cee
    655              
      total group
    2,544              
      £ million
                  
      revenue
    6,663 14,741  7,227,000 14,844.8 7,221.2 14,428.7  12,801.1  12,002.8 
      yoy
    -100.00% -55.12% 210485.71%  49987.67%  -99.95%  206024.29%      
      qoq
    -99.95% -54.80%   48583.71% 211968.57% -99.90% -49.95%     -99.94%  
      costs of services
    -5,826 -5,826 -12,290  -6,187,000 -12,325.8 -6,157 -11,890.1  -10,597.5  -9,987.9 
      gross profit
    837 837 2,451  1,040,000 2,519  1,064.2 2,538.6  2,203.6  936.4 2,014.9 
      yoy
    -99.92% -66.77%   40867.46%    171.10%      
      qoq
    0.00% -65.85%   41186.22%   -58.08%     -53.53%  
      gross margin %
    27900.00% 12.56% 16.63% NaN% 14.39% 16.97% 0% 14.74% 17.59% NaN% 17.21% NaN% 13377.14% 16.79% 
      general and administrative costs
    -616 -616 -1,126  -617,000 -1,988 -758.1 -1,180.4  -974.6  -4,293 
      operating profit
    221 221 1,325  423,000 531 306 306.1 1,358.2  1,229  483.6 -2,278.1 
      yoy
    -99.95% -58.38% 333.01%  31044.16%  -75.10%  180.85%      
      qoq
    0.00% -83.32%   79561.02% 73.53% -0.03% -77.46%     -121.23%  
      operating margin %
    7366.67% 3.32% 8.99% NaN% 5.85% 3.58% 4371.43% 4.24% 9.41% NaN% 9.60% NaN% 6908.57% -18.98% 
      earnings from associates
    17 17 36            
      profit before interest and taxation
    238 238 1,361  439,000 601.2  307.1 1,297.8  1,252.8  523.6 -2,414.1 
      finance and investment income
    49 49 137  74,000 127.3 102.4 145.4  69.4  82.7 
      finance costs
    -178 -178 -417  -210,000 -389 -230.7 -359.4  -283.6  -312 
      revaluation and retranslation of financial instruments
    -11 -11 -50  35,000 6.8 25.5 76  -87.8  -147.2 
      profit before taxation
    98 1,031  338,000 346.3  204.3 1,159.8  950.8  394.4 -2,790.6 
      taxation
    -28 -28 -402  -92,000 -149.1 -55 -384.4  -230.1  -129.3 
      profit for the period
    70 70   246,000   149.3     287.3  
      attributable to:
                  
      equity holders of the parent
    44 44 542  205,000 110.4  112 682.7      
      non-controlling interests
    26 26 87  41,000 86.8  37.3 92.7      
      earnings per share:
                  
      basic earnings per ordinary share
    4.1 50.3  19.1 10.3 10 10.5 62.2  53.4  10 -242.7 
      diluted earnings per ordinary share
    49.4  18.8 10.1 10 10.3 61.2  52.5  10 -242.7 
      earnings per share
                  
      £m
                  
      items that may be reclassified subsequently to profit or loss:
                  
      foreign exchange differences on translation of foreign operations
     -37   -285   459.7       
      gain/(loss) on net investment hedges
     -18             
      cash flow hedges:
                  
      fair value gain/(loss) arising on hedging instruments
     -45             
      amounts reclassified to profit or loss
     29             
      costs of hedging
     11             
      items that will not be reclassified subsequently to profit or loss:
                  
      movements on equity investments held at fair value through other comprehensive income
     -2   -3   -5.2       
      other comprehensive loss for the period
     -62   -210          
      total comprehensive (loss)/income for the period
     184             
      profit for the year
      629   197.2   775.4  720.7   -2,903.5 
      earnings from associates - after interest and tax
        16,000 70.2 -60.4      
      gain on net investment hedges
        78   -129.9       
      fair value loss arising on hedging instruments
        -24          
      less: gain reclassified to profit or loss
        24   -18.7       
      costs of hedging1
                  
      total comprehensive income for the period
        -61          
      184
        -61          
      depreciation and amortisation
          259      250  
      impairments and investment write-downs
          204       
      lease payments
          -184      -202  
      non-cash compensation
          76      44  
      net interest paid
          -47      -65  
      tax paid
          -171      -163  
      capex
          -104      -138  
      earnout payments
          -12      -14  
      other
          -37      -44  
      trade working capital
          -522      -464  
      other receivables, payables and provisions
          -523      -41  
      adjusted free cash flow
          -755        
      disposal proceeds
          14      43  
      net initial acquisition payments
          -203      -252  
      share purchases
          -37      -298  
      net cash flow
          -981      -852  
      fair value gain arising on hedging instruments
           18.7       
      share of other comprehensive income of associates undertakings
           30.7       
      other comprehensive income relating to the period
           355.3       
      total comprehensive income relating to the period
           656.4       
      continuing operations
              637.7  252.7 -2,973.8 
      share of results of associates
              23.8  -136 
      profit for the year from continuing operations
              720.7   -2,919.9 
      discontinued operations
                 6.5 
      profit for the year from discontinued operations
                 16.4 
      earnings per share from continuing and discontinued operations
                  
      earnings per share from continuing operations
                  
      operating profit of continuing and discontinued operations
                484  
      free cash flow
                -345  
      profit for the period from continuing operations
                287.3  
      profit for the period from discontinued operations
                  
    Balance Sheets:
    Quarterly
    Annual
      Unit: USD2025-02-27 2024-12-31 2024-02-22 2023-08-04 2023-06-30 2023-02-23 2022-12-31 2022-02-24 2021-12-31 2021-03-11 2019-12-31 2017-08-24 2016-08-25 2014-12-31 2013-08-29 2013-03-01 2013-02-28 2012-12-31 2012-08-30 2012-03-05 2011-12-31 2011-08-26 2011-08-25 2011-04-28 2010-12-31 2010-09-30 2010-08-24 2010-04-30 2010-03-05 2009-12-31 2009-03-27 2009-03-06 2009-03-05 2008-12-31 2008-03-06 
                                         
        non-current assets
                                         
        goodwill
      7,610 7,610 8,388.9 8,296.8 8,296.8 8,453.4 8,453.4 7,612.3 7,612.3 7,388.8 10,170.7 13,082.1 12,293.5 9,979.4 9,938.2 9,457.2 9,472.8 9,457.2 9,385.8 9,430.8 9,430.8 9,338.5 9,338.5 9,106.3 9,106.3 8,940.7 8,940.7 8,697.5 8,697.5 8,697.5 6,422.9 9,093.2 8,697.5 9,093.2 9,093.2 
        other intangible assets
      737 737                                  
        property, plant and equipment
      909 909 828.5 942.7 942.7 1,000.7 1,000.7 896.4 896.4 790.9 876 930.5 925.9 772.5 821 768.3 773.3 768.3 717.2 728.3 728.3 707.4 707.4 708.4 708.4 691.1 691.1 680.5 680.5 680.5 455 690.7 680.5 690.7 690.7 
        right-of-use assets
      1,385 1,385 1,382.2 1,454.2 1,454.2 1,528.5 1,528.5 1,395.1 1,395.1 1,504.5 1,734.5                         
        interests in associates
      253 253                  801.3  775.3 775.3 792.1 792.1 763.9 763.9 729.3 729.3 729.3 570 714.3 729.3 714.3 714.3 
        other investments
      398 398 332.7 332.9 332.9 369.8 369.8 318.3 318.3 387.3 498.3 1,171.5 1,303.7 669.2 209.8 176.5 270.6 176.5 212.8 190.8 190.8 199.5 199.5 173.7 173.7 262.6 262.6 294.6 294.6 294.6 307.2 310.9 294.6 310.9 310.9 
        deferred tax assets
      323 323 324.4 287.8 287.8 322.1 322.1 341.5 341.5 212.9 187.9 143.7  239.7 91.3 91.2 119.4 91.2 84.9 86 86 79.8 79.8 79.1 79.1 67.5 67.5 67.5 67.5 67.5 44.3 65.6 67.5 65.6 65.6 
        corporate income tax recoverable
      59 59 76.5 102.4 102.4 74.1 74.1 46.6 46.6 24.8 165.4 260.2 224.2 145.6 128.8 124.2 136 124.2 82 88.5 88.5 83.3 83.3 82.9 82.9 74.1 74.1 73 73 73 29 53.1 73 53.1 53.1 
        trade and other receivables
      174 174 209.2 156.8 156.8 218.6 218.6 152.6 152.6 156.2 137.6 214.3 254.9 148.6 210.9 245.1 158.5 245.1 331.9 309.1 309.1 333.6 333.6 323.5 323.5 295.8 295.8 286.1 286.1 286.1 184.2 185.2 286.1 185.2 185.2 
        current assets
                                         
        accrued income and unbilled media
      3,188 3,188                                  
        cash and cash equivalents
      2,638 2,638                                  
        current liabilities
                                         
        trade and other payables
      -13,056 -13,056 -13,211.7 -13,155.8 -13,155.8 -15,834.9 -15,834.9 -15,252.3 -15,252.3 -13,859.7 -14,186.8 -13,428.2 -13,868.2 -11,784 -11,001 -10,907.8 -10,710.7 -10,907.8 -10,265.6 -11,165.5 -11,165.5 -10,883 -10,883  -11,703.6  -10,178.9  -9,774    -9,774   
        deferred income and customer advances
      -1,160 -1,160                                  
        corporate income tax payable
      -333 -333 -370.2 -324.1 -324.1 -422 -422 -386.2 -386.2 -330.9 -499.9 -637.5  -158.6 -64.4 -102.9 -120.1 -102.9 -66.2 -113.4 -113.4 -75.8 -75.8  -115.8  -66.4  -71.6    -71.6   
        lease liabilities
      -240 -240                                  
        borrowings
      -584 -584                                  
        provisions for liabilities and charges1
      -143 -143                                  
        net current liabilities
      -1,855 -1,855 -2,195.8 -1,739.5 -1,739.5 -2,610 -2,610    -178.6 -122.2 -977.9 -80.2 -673.5 -671.9 -22 -671.9 -352.9 -508.6 -508.6 -406.1 -406.1  -817.3  -573.5  -971    -971   
        non-current liabilities
                                         
        deferred tax liabilities
      -142 -142 -178.5 -339.1 -339.1 -350.8 -350.8 -312.5 -312.5 -304.1 -379.8 -688.8  -667.6 -709.3 -680.3 -650.7 -680.3 -671.3 -741.4 -741.4 -730.9 -730.9  -750.7  -791.1  -809.6    -809.6   
        employee benefit obligations
      -132 -132 -135.9                                 
        net assets
      3,734 3,734 3,832.7 4,065.1 4,065.1 4,160.4 4,160.4 4,069 4,069 5,166.4 8,443.5 9,856.6 8,978.2 7,826.8 8,009.8 7,060.6 7,846.5 7,060.6 7,056.7 6,894.3 6,894.3 6,909 6,909 6,647.9 6,647.9 6,211.7 6,211.7 6,075.7 6,075.7 6,075.7 4,462.9 5,959.8 6,075.7 5,959.8 5,959.8 
        equity
                                         
        called-up share capital
      109 109 114.1 114.1 114.1 114.1 114.1 122.4 122.4 129.6 132.8 133.2 133 132.6 133.4 126.5 134.9 126.5 126.7 126.6 126.6 126.6 126.6 126.4 126.4 125.8 125.8 125.6 125.6 125.6 117.4 125.5 125.6 125.5 125.5 
        share premium account
      579 579 576.6 576.6 576.6 575.9 575.9 574.7 574.7 570.3 570.3 566.3 540.5 508 399.7 175.9 483.4 175.9 142.4 105.7 105.7 77.5 77.5 54.5 54.5 21.7 21.7 12.6 12.6 12.6 109.8 8.6 12.6 8.6 8.6 
        other reserves
      151 151 186.6 104.9 104.9 285.2 285.2 -335.9 -335.9 196 -501.2 952.1 824.4 36.2 898.8 -4,513 318.5 622.7 -4,336.1 -4,197.3 938.9 -3,909.2 -3,909.2 1,182.8 1,182.8  -3,949 1,093.1 -4,044.9 1,093.1 206.9 1,250.5 -4,044.9 1,250.5 1,250.5 
        own shares
      -191 -191 -990.1 -1,012.9 -1,012.9 -1,054.1 -1,054.1 -1,112.1 -1,112.1 -1,118.3 -1,178.7 -1,121.6 -760.7 -283.7 -215.7 -166.5 -253 -166.5 -173.1 -177.6 -177.6 -161.1 -161.1  -144.8  -145.5  -154    -154   
        retained earnings
      2,827 2,827 3,488.4 3,854.5 3,854.5 3,759.7 3,759.7 4,367.3 4,367.3 5,070.7 9,048.9 8,889.3 7,782.5 7,106.7 6,525.6 11,186.3 6,902.5 11,186.3 11,058.8 10,803.5 10,803.5 10,557.6 10,557.6 10,361.4 10,361.4 9,965.3 9,965.3 9,949.2 9,949.2 9,949.2 5,454.3 9,697.5 9,949.2 9,697.5 9,697.5 
        equity shareholders’ funds
      3,475 3,475 3,375.6  3,637.2  3,680.8 3,616.4 3,616.4 4,848.3 8,072.1                         
        non-controlling interests
      259 259 457.1 427.9 427.9 479.6 479.6 452.6 452.6 318.1 371.4 437.3 458.5 326.7 266.3 249.6 259.7 249.6 235.8 231 231 214.7 214.7 201.3 201.3 189.5 189.5         
        total equity
      3,734 3,734 3,832.7 4,065.1 4,065.1 4,160.4 4,160.4 4,069 4,069 5,166.4 8,443.5 9,856.6 8,978.2 7,826.8 8,009.8 7,060.6 7,846.5 7,060.6 7,056.7 6,894.3 6,894.3 6,909 6,909 6,647.9 6,647.9 6,211.7 6,211.7 6,075.7 6,075.7 6,075.7 4,462.9 5,959.8 6,075.7 5,959.8 5,959.8 
        intangible assets:
                                         
        other
        849.9 1,500.9 1,500.9 1,451.9 1,451.9 1,359.5 1,359.5 1,389.3 1,468.8 2,111.3 2,036.7 1,668.9 1,843.9 1,827.4 1,667.8 1,827.4 1,767.5 1,859.9 1,859.9 1,915.1 1,915.1 1,904.5 1,904.5 1,950.5 1,950.5 2,000.7 2,000.7 2,000.7 1,176 2,295.8 2,000.7 2,295.8 2,295.8 
        interests in associates and joint ventures
        286.5 248.1 248.1 305.1 305.1 412.9 412.9 330.7 813 1,234.6 690.8 759.9 886.6 887.2 792.8 887.2 838.7  801.3               
        accrued income
        3,150.6                                 
        cash and short-term deposits
        2,217.5 1,962.6 1,962.6 2,491.5 2,491.5 3,882.9 3,882.9 12,899.1 2,969 2,856 2,147.4 2,512.7 1,425.3 1,945.3 2,221.6 1,945.3 1,350.6 2,402.3 1,946.6 1,768.8 1,768.8 1,965.2 1,965.2 1,103.6 1,103.6 1,666.7 1,666.7 1,666.7 1,276.9 2,572.5 1,666.7 2,572.5 2,572.5 
        deferred income
        -1,318.9                                 
        short-term lease liabilities
        -292.3 -298.2 -298.2 -282.4 -282.4 -279.7 -279.7 -323.8 -302.2                         
        bank overdrafts and bonds
        -946.3                                 
        bonds
        -3,775                                 
        provisions for liabilities and charges
        -304.5 -283.8 -283.8 -244.6 -244.6 -268.5 -268.5 -306.3 -247.8 -237 -208.9 -166.4 -151 -136.6 -147.7 -136.6 -144.8 -154 -154 -152.9 -152.9  -161.6  -171.2  -152.9    -152.9   
        long-term lease liabilities
        -1,862.2 -1,905.9 -1,905.9 -1,928.2 -1,928.2 -1,762.1 -1,762.1 -1,832.5 -1,947.5                         
        bank overdrafts, bonds and bank loans
         -1,092.9 -1,092.9 -1,169 -1,169 -567.2 -567.2 -8,619.2 -461.3                         
        total assets less current liabilities
         11,583.1 11,583.1 11,114.2 11,114.2 11,385.4 11,385.4 13,056.3 15,708.2 18,765.8 16,621.6 14,158 13,328.2 12,781 13,233.2 12,781 12,985.9 12,897.6 12,897.6 12,943.1 12,943.1 12,270.3 12,270.3 12,398.6 12,398.6 11,785.2 11,785.2 11,785.2 8,426.8 12,433.7 11,785.2 12,327 12,433.7 
        bonds and bank loans
         -4,338 -4,338 -3,801.8 -3,801.8 -4,216.8 -4,216.8 -4,975.5 -4,047.3 -6,592.5 -5,339.1 -4,134.9 -3,148.2 -3,680.6 -3,520.6 -3,680.6 -3,814.1 -3,893 -3,893 -3,957.3 -3,957.3  -3,598.2  -3,980.8  -3,586.4    -3,586.4   
        provisions for post-employment benefits
         -133.8 -133.8 -137.5  -136.6  -156.7  -271.5 -260.4  -354.1 -335.6 -247.5  -277.4 -282.3         -251.8    -251.8   
        equity shareholders' funds
         3,637.2  3,680.8                              
        provision for post-employment benefits
            -137.5  -136.6     -296.2       -282.3 -241.5 -241.5  -241.5  -258.1         
        assets classified as held for sale
                485.3                         
        liabilities associated with assets classified as held for sale
                -170.4                         
        net current (liabilities)/assets
             -1,149.8 -1,149.8                           
        net current assets/
               870.9                          
        benefit from post-employment benefits
                -159       -335.6                  
        inventory and work in progress
                 443.2 408.8 327.3 336.9 348.2 304.5 348.2 410.4 333.9 333.9 483 483 366 366 435.4 435.4 306.7 306.7 306.7 375.5 343.9 306.7 343.9 343.9 
        bank overdrafts and loans
                 -933 -1,057.2 -653.2 -994.2 -1,085.9 -941.4 -1,085.9 -397.8 -974.1 -518.4 -690.6 -690.6  -255.4  -151.6  -720.7    -720.7   
        equity share owners’ funds
                 9,419.3 8,519.7 7,500.1 7,743.5 6,811 7,586.8 6,811 6,820.9 6,663.3 6,663.3 6,694.3 6,694.3 6,446.6 6,446.6 6,022.2 6,022.2 5,894 5,894 5,894 4,324.8 5,762.2 5,894 5,762.2 5,762.2 
        deferred tax assets1
                  94                       
        corporate income tax payable2
                  -584                       
        deferred tax liabilities1
                  -713                       
        shares to be issued
                   0.3 1.7 1.8 0.5 1.8 2.2 2.4 2.4 2.9 2.9 3.1 3.1 3.9 3.9 5.5 5.5 5.5 3.2 8.7 5.5 8.7 8.7 
        merger reserve
                       -5,135.7   -5,136.2    -5,136.8           
        corporate income tax liability
                              -481.8           
        minority interests
                                 181.7 181.7 181.7 138.1 197.6 181.7 197.6 197.6 
      Cashflow Statements:
      Quarterly
      Annual
        Unit: USD 
         
          net cash (outflow)/inflow from operating activities
         
          investing activities
         
          acquisitions and disposals
         
          purchases of property, plant and equipment
         
          purchases of other intangible assets
         
          proceeds on disposal of property, plant and equipment
         
          net cash outflow from investing activities
         
          financing activities
         
          share option proceeds
         
          cash consideration for non-controlling interests
         
          share repurchases and buybacks
         
          net increase/(decrease) in borrowings
         
          financing and share issue costs
         
          equity dividends paid
         
          dividends paid to non-controlling interests in subsidiary undertakings
         
          net cash inflow/(outflow) from financing activities
         
          net decrease in cash and cash equivalents
         
          translation differences
         
          cash and cash equivalents at beginning of period
         
          cash and cash equivalents at end of period
         
          reconciliation of net cash flow to movement in net debt:
         
          cash (inflow)/outflow from (increase)/decrease in debt financing
         
          other movements
         
          translation difference
         
          movement of net debt in the period
         
          net debt at beginning of period
         
          net debt at end of period
         
          net cash inflow from operating activities
         
          purchase of property, plant and equipment
         
          purchase of other intangible assets
         
          net (decrease)/increase in borrowings
         
          dividends paid to minority shareholders in subsidiary undertakings
         
          net cash (outflow)/inflow financing activities
         
          net (decrease)/increase cash and cash equivalents
         
          cash and cash equivalents at beginning of year
         
          cash and cash equivalents at end of year
         
          net (decrease)/increase in cash and cash equivalents
         
          cash outflow/(inflow) from decrease/(increase) in debt financing
         
          debt acquired
         
          movement of net debt in the year
         
          net debt at beginning of year
         
          net debt at end of year