7Baggers

Reborn Coffee, Inc.
(NASDAQ:REBN) 

REBN stock logo

Reborn Coffee, Inc. operates and franchises retail locations and kiosks that focus on serving specialty-roasted coffee in California. The company purchases, roasts, and sells coffee, tea and other beverages, and various food items. As of September 30, 2021, it operated 7 retail locations. Reborn Cof...

Founded: 2015
IPO Price: $5 (Aug 12, 2022)
Full Time Employees: 24
Sector: Consumer Cyclical
Industry: Restaurants

Share this website to your friends
• Market Cap:
• Exchange:
• Shs Outstanding:
• Employees:
• Beta:
• Return on Equity (ROE) ttm:
• Return on Assets (ROA) ttm:
• EPS ttm:
• Book value per Share:
• Cash per Share:
• Current ast per Share:
• P/E ttm:
• P/E forward:
• P/E ttm high:
• P/E ttm low:
• P/S ttm:
• P/B ttm:
• P/FCF ttm:
• PEG ratio:
• Cash Ratio ttm:
• Quick Ratio ttm:
• Current Ratio ttm:
• Gross Mgn ttm:
• EBITDA Mgn ttm:
• Operating Mgn ttm:
• Net Income Mgn ttm:
• Trailing Div yield:
• Forward Div yield:
• Payout Ratio ttm:
• Ex-Dividend date:
• Target Price High:
• Target Price Low:
• Target Price Mean:
• Number of Analysts:
• Debt Ratio ttm:
• Debt to Equity ttm:
• Total Net Debt:
At a glance:
  • Small-Cap Specialty Coffee Operator Focused on Branded Retail Expansion: Reborn Coffee, Inc. operates a premium coffee concept and is generally positioned as a growth-oriented, small-cap company focused on expanding branded café locations.
  • Growth Strategy Tied to New Store Openings and Market Development: A key driver for the company is scaling its footprint through additional cafés and entering new markets, which can accelerate revenue but also increases execution and ramp-up risk.
  • Profitability and Cash Use Are Central Investor Watch Items: As an expansion-stage retailer, results are typically sensitive to store-level margins, operating leverage, and ongoing cash needs to fund growth, making liquidity and burn rate important to monitor.
  • Consumer Demand and Cost Inflation Can Drive Volatility: Performance may be affected by discretionary consumer spending trends and input-cost pressures (e.g., coffee, dairy, labor, rent), which can impact pricing power and near-term margins.
Bull Thesis:
  • Niche Market Appeal & Product Differentiation: Reborn Coffee targets the premium, specialty coffee segment with unique brewing methods (e.g., cold brew, nitro) and innovative offerings, attracting a discerning customer base willing to pay for quality and a distinct experience. This differentiation can foster a loyal customer base.
  • Significant Store Expansion & Franchising Potential: With a relatively small current footprint, Reborn Coffee has substantial room for growth through new company-owned store openings and a scalable franchising model. Franchising, in particular, can accelerate market penetration and brand visibility with reduced capital expenditure for the company.
  • Growing Revenue & Developing Brand Recognition: Despite its early stage as a public company, Reborn Coffee has demonstrated consistent revenue growth, indicating increasing customer acceptance and a developing brand presence in a competitive market. This suggests successful initial market penetration.
  • Focus on Customer Experience & Digital Engagement: Emphasis on a premium in-store experience combined with digital initiatives like a loyalty program and mobile app can foster strong customer loyalty and drive repeat business. This is crucial for long-term success in the competitive coffee industry.
Bear Thesis:
  • Intense Competition in a Saturated Market: Reborn Coffee operates in a highly competitive coffee industry dominated by well-established giants (e.g., Starbucks, Dunkin') and numerous local independent players. Differentiating and capturing significant market share against these entrenched competitors is a substantial challenge.
  • Persistent Unprofitability & Negative Free Cash Flow: The company continues to report net losses and negative free cash flow, raising concerns about its long-term financial sustainability. This indicates that current operations are not self-funding and require external capital to continue.
  • High Operational Costs & Scalability Risks: Rapid expansion, especially with company-owned stores, entails significant capital expenditure for build-outs and increased operational complexities. Maintaining consistent product quality, service, and efficiency across a growing number of locations presents substantial scalability challenges.
  • Reliance on Future Capital Raises & Dilution Risk: Given its current cash burn and expansion plans, Reborn Coffee will likely need to raise additional capital in the future. This could lead to significant dilution for existing shareholders through new stock offerings or increased debt burden, impacting shareholder value.
Main Competitors:
  • Blue Bottle Coffee (Specialty coffee shops, roasted beans (DTC/wholesale)), Competes directly in the premium, third-wave coffee segment, offering high-quality single-origin and blend coffees, minimalist cafe experiences, and a strong direct-to-consumer presence for roasted beans. They target a similar discerning customer base willing to pay a premium for quality and experience.
  • Intelligentsia Coffee (Specialty coffee shops, roasted beans (DTC/wholesale)), A pioneer in the third-wave coffee movement, Intelligentsia competes by emphasizing direct trade, meticulous sourcing, expert roasting, and a distinctive cafe experience. They appeal to coffee connoisseurs and those seeking a high-quality, ethically sourced product, similar to Reborn's target demographic.
  • Stumptown Coffee Roasters (Specialty coffee shops, roasted beans (DTC/wholesale), cold brew products), Stumptown competes with its strong brand identity, focus on quality sourcing and roasting, and a presence in both cafes and retail/wholesale channels, including popular ready-to-drink cold brew. They attract customers looking for premium, well-crafted coffee experiences and products.
  • Peet's Coffee ($JDEP) (Coffee shops, roasted beans (retail/wholesale), K-Cups), Peet's, an established leader in specialty coffee, competes with Reborn by offering a wide range of high-quality roasted beans and a significant retail cafe footprint. While perhaps less 'third-wave' than Reborn, their focus on quality and a loyal customer base makes them a strong competitor for premium coffee consumers.
  • Starbucks Corporation ($SBUX) (Coffee shops, roasted beans, ready-to-drink beverages), As the dominant global coffee chain, Starbucks competes with Reborn through its sheer scale, brand recognition, and particularly its premium offerings like Starbucks Reserve Roasteries and higher-end stores. While Reborn targets a more niche, artisanal market, Starbucks' extensive presence and ability to capture a broad spectrum of coffee drinkers make it a formidable competitor for market share and customer spend.
Moat:
Reborn Coffee operates in the highly competitive specialty coffee market, often referred to as 'third-wave' coffee. Its primary moat lies in its commitment to quality and unique brewing processes (e.g., patented cold brew methods, specific roasting profiles), creating a distinctive product experience. This focus on artisanal craftsmanship and premium ingredients helps differentiate it from mass-market coffee chains. Another potential moat is its brand identity and customer experience within its cafes, aiming for a sophisticated yet approachable atmosphere that fosters loyalty among discerning coffee drinkers. However, the competition is intense. Reborn faces direct competition from established third-wave players like Blue Bottle, Intelligentsia, and Stumptown, who share a similar ethos of quality and craft, often with stronger brand recognition and wider distribution. It also competes with a myriad of local, independent specialty coffee shops that offer unique, community-focused experiences. Indirectly, larger chains like Starbucks (especially their premium Reserve offerings) and Peet's Coffee compete for the broader premium coffee dollar, leveraging their scale, marketing budgets, and extensive store networks. The barrier to entry for a new coffee shop is relatively low, making the market fragmented and requiring constant innovation and strong execution to maintain market share and grow. Reborn's success will depend on its ability to consistently deliver a superior product and experience, build a strong brand community, and efficiently scale its operations while maintaining its core values.
Income Statements:
Quarterly
Annual
    Unit: USD2025-12-31 2025-09-30 2025-06-30 2025-03-31 2024-12-31 2024-09-30 2024-06-30 2024-03-31 2023-12-31 2023-09-30 2023-06-30 2023-03-31 2022-12-31 2022-09-30 2022-06-30 2018-03-31 2017-12-31 2017-09-30 
                      
      net revenues:
                      
      stores
    1,336,208 1,126,751 1,810,167 1,678,935 1,788,519 1,118,522 1,194,552 1,471,654 1,621,118 1,487,858 1,494,603 1,109,051 845,207 827,332 775,956    
      wholesale and online
    -55,232 129,858 24,625 14,326 -9,878 140,407 178,349 46,408 177,365 26,401 24,320 13,270 15,445 10,913 12,520    
      license
    25,000 100,000                 
      total net revenues
    3,209,966 1,356,609 1,834,792 1,693,261 1,778,641 1,258,929 1,372,901 1,518,062 1,798,483 1,514,259 1,518,923 1,122,321 860,652 838,245 788,476    
      operating costs and expenses:
                      
      product, food and drink costs - stores, wholesale and online
    384,112 647,152 420,389                
      general and administrative
    1,244,720 2,231,477 2,459,102 2,466,254 2,499,448 1,536,357 2,307,436 2,000,264 2,280,761 1,793,246 2,189,198 1,704,651 1,708,953 1,486,550 1,432,432    
      professional fees
    82,925 195,767 697,587             10,650 7,162  
      stock compensation expense
    -2,511,276 1,330,124                 
      total operating costs and expenses
    -149,226 4,404,520 6,242,563 3,390,618 3,472,316 1,983,627 2,710,502 2,381,634 2,792,476 2,246,973 2,718,333 2,074,282 2,001,838 1,733,877 1,716,868    
      income from operations
    3,359,192 -3,047,911 -4,407,771 -1,697,357 -1,693,675 -724,698 -1,337,601 -863,572 -993,993 -732,714 -1,199,410 -951,961 -1,141,186 -895,632 -928,392 28,741 16,178  
      yoy
    -298.34% 320.58% 229.53% 96.55% 70.39% -1.09% 11.52% -9.28% -12.90% -18.19% 29.19% -3412.21% -7153.94%      
      qoq
    -210.21% -30.85% 159.68% 0.22% 133.71% -45.82% 54.89% -13.12% 35.66% -38.91% 25.99% -16.58% 27.42% -3.53% -3330.20% 77.65%   
      operating margin %
    Infinity% -Infinity% -Infinity% -Infinity% -Infinity% -Infinity% -Infinity% -Infinity% -Infinity% -Infinity% -Infinity% -Infinity% -Infinity% -Infinity% -Infinity% Infinity% Infinity%  
      other income:
                      
      other income
    -24,940 6,695 80,871 83,882 5,546 13,265 28,520 7,809       1,440    
      interest expense including amortization of debt discount
    -354,422.25 -566,979                 
      gain on sale of property
    -29,327  75,000                
      loss on debt extinguishment
    -522,639                  
      changes in fair value of derivative liability
    -4,673.25 171,008                 
      asset impairment loss
    -1,212,754 -12,506 -421,969                
      total other expense
    -456,185.5 -401,782 -929,880 -493,080 -85,369 5,750             
      income before income taxes
    2,079,969 -3,449,693 -5,337,651 -2,190,437 -1,779,044 -718,948 -1,316,612 -990,544 -998,006 -741,074 -1,293,642 -964,164 -1,130,977 -920,060 -937,148    
      provision for income taxes
    106,171  2,401 707  800   -7,028 7,828         
      net income
    1,973,798 -3,449,693 -5,340,052 -2,191,144 -1,779,044 -719,748 -1,316,612 -990,544 -990,978 -748,902 -1,293,642 -964,164 -1,132,577 -920,060 -937,148    
      yoy
    -210.95% 379.29% 305.59% 121.21% 79.52% -3.89% 1.78% 2.74% -12.50% -18.60% 38.04%        
      qoq
    -157.22% -35.40% 143.71% 23.16% 147.18% -45.33% 32.92% -0.04% 32.32% -42.11% 34.17% -14.87% 23.10% -1.82%     
      net income margin %
    Infinity% -Infinity% -Infinity% -Infinity% -Infinity% -Infinity% -Infinity% -Infinity% -Infinity% -Infinity% -Infinity% -Infinity% -Infinity% -Infinity% -Infinity% NaN% NaN%  
      loss per share:
                      
      basic and diluted
    -0.54 -0.68 -1.15 -0.47 -0.26 -0.3 -0.48 -0.6 -0.07 -0.06 -0.1 -0.08 -0.09 -0.08 -0.08    
      weighted-average number of common shares outstanding:
                      
      basic and diluted
     5,068,011 4,638,892 4,616,591 2,896,960 2,420,628 2,746,605 1,653,826 13,230,613 13,241,171 13,237,580 12,173,031 12,173,031 11,679,523 11,667,545    
      stock compensation expenses
      2,665,485                
      interest expense
      -669,555 -181,155 -65,313 -7,515 -7,531 -134,781 -4,513 -18,532 -94,232 -12,203 10,209 -24,428 -10,196    
      gain on debt extinguishment
      -200,333                
      derivative expense
      206,106 -395,807               
      product, food and drink costs - stores
       924,364 990,696 441,349             
      cost of sales—wholesale and online
        -17,828 5,921 78,944 75,077 77,686 11,564 10,652 5,812 6,765 4,780 5,484    
      license income
                      
      product, food and drink costs—stores
          324,122 306,293 434,029 442,163 518,483 363,819 286,120 242,547 278,952    
      total other income
          20,989 -126,972 -4,013 -8,360 -94,232 -12,203 10,209 -24,428 -8,756    
      gain on asset disposition
            2,543 10,172         
      ppp grant income
                      
      loss on extinguishment of debt
                      
      revenue
                      
      yoy
                      
      qoq
                      
      operating expenses
                      
      administrative expenses
                   18,091 9,016  
      basic and diluted loss per common share
                      
      basic and diluted weighted-average number of common shares outstanding
                   18,041,600 17,990,774  
      the accompanying notes are an integral part of these unaudited financial statements.
                      
                      
    Balance Sheets:
    Quarterly
    Annual
      Unit: USD2026-03-31 2025-12-31 2025-09-30 2025-06-30 2025-03-31 2024-12-31 2024-09-30 2024-06-30 2024-03-31 2023-12-31 2023-09-30 2023-06-30 2023-03-31 2022-12-31 2022-09-30 2022-06-30 2018-03-31 2017-12-31 2017-09-30 
                         
        assets
                         
        current assets:
                         
        cash and cash equivalents
      266,382 2,594,716 44,045 77,866 777,117 158,215 105,863 617,051 70,251 676,448 363,951 337,492 873,101 3,019,035 4,730,097 149,824    
        accounts receivable
      1,218,784 946,996 147,459 68,109 69,291 67,309 76,809 67,225 192,724 47,361 13,813 2,285 3,699 780 350 1,293    
        ar from related party
      663,751                   
        inventories
      119,209 58,435  200,662 203,082 169,615 251,604 267,934 266,698 166,281 166,281 124,842 123,737 132,343 102,981 102,981    
        prepaid expense and other current assets
      665,284 550,000  540,000 507,473 467,613 934,301 704,960 1,163,311 773,949 1,272,155 1,284,323 1,357,612 477,850 256,192 220,113    
        loan receivable from related party
      4,889,140 2,000,000                  
        total current assets
      7,822,550 6,879,137 667,116 886,637 1,556,963 862,752 1,368,577 1,657,170 1,692,984 1,664,039 1,816,200 1,748,942 2,358,149 3,630,008 5,089,620 474,211 68,645 81,208 90,303 
        property and equipment
      2,651,527 2,894,893 3,443,352 3,200,578 4,017,002 4,080,004 3,950,555 3,962,399 4,417,702 2,100,146 2,129,577 5,864,189 1,996,559 1,581,805 1,297,574 1,181,365    
        operating lease right-of-use asset
      2,159,446 2,160,871 1,894,592 2,098,507 2,297,424 2,653,179 3,993,507 4,260,499 4,350,335 4,227,815 4,449,188 4,209,267 3,575,117 3,010,564 2,764,258 2,937,437    
        long-term prepayment
      1,300,000 1,000,000                  
        other assets
      217,952 246,189 193,188 193,188 193,188 193,188 328,628 648,938 419,482 1,008,419 45,977 235,164 235,164 235,164      
        total assets
      14,151,475 13,181,090 6,198,248 6,378,910 8,064,577 7,789,123 9,641,267 10,529,006 10,880,503 9,000,419 8,440,942 12,057,562 8,164,989 8,457,541 9,151,452 4,593,013 68,645 81,208 90,303 
        liabilities and stockholders’ equity
                         
        current liabilities:
                         
        accounts payable
      650,655 561,457 895,738 750,819 268,910 558,444 528,693 463,998 513,008 399,346 298,279 293,911 120,818 87,809 20,977 158    
        accounts payable - related party
      1,045,846                   
        accrued expenses and current liabilities
      831,201 815,245 535,142 467,483 546,798 774,826 825,562 665,197 724,693 598,468 176,202 389,513 295,780 233,053 254,586 171,070    
        loan payable to shareholder
      70,000 70,000       200,000           
        loans payable to financial institutions, current
      421,310 109,247 132,164 269,119 349,018 111,300 97,352             
        loans payable to others
      269,026 279,026 449,027 334,508 284,581 427,073 795,813             
        loan payable to related party
      440,183 153,605                  
        convertible debt, net of debt discount of 501,596 and 900,198, respectively
      3,665,069                   
        derivative liability
      550,832 503,384 3,768,692 2,994,579 3,076,956               
        loan payable, emergency injury disaster loan, current
      21,327 22,452 30,060                 
        loan payable, payroll protection program, current
      45,596 26,307 26,307                 
        operating lease liabilities, current
      801,841 879,416 794,492 850,591 842,014 844,177 1,006,603             
        total current liabilities
      8,812,886 6,686,606 7,954,708 6,463,618 5,615,242 2,783,374 3,321,577 3,711,482 3,927,447 3,012,895 2,565,461 2,763,392 1,283,992 1,066,156 1,056,161 1,627,601   4,107 
        loan payable, emergency injury disaster loan, net of current
      469,940 469,940 469,940                 
        loan payable, payroll protection program, net of current
      6,430 25,718 25,718                 
        operating lease liabilities, net of current
      1,417,006 1,352,961 1,169,777 1,324,067 1,537,506 1,906,760 3,159,034             
        total liabilities
      10,706,261 8,535,225 9,620,143 8,283,932 7,648,995 5,186,381 6,975,003 7,986,318 8,309,157 7,426,576 6,876,121 9,778,839 4,842,624 4,171,012 3,948,347 4,671,978    
        commitments and contingencies
                         
        stockholders’ equity
                         
        common stock, 0.0001 par value...
      821 785 594 540 428 428 334 324 285 1,493 1,326 1,321 1,316 1,316 1,312 1,168    
        common stock subscription receivables
                         
        common stock issuable, 0.0001 par value...
       850,000 1,460,000 1,150,000 1,470,000 1,470,000              
        preferred stock, 0.0001 par value...
                         
        additional paid-in capital
      35,507,596 34,365,043 27,589,871 25,959,801 22,674,095 22,674,095 22,482,975 21,603,006 20,303,045 17,601,837 16,602,004 16,567,009 16,317,014 16,317,014 16,101,017 9,899,031 122,638 122,638 111,455 
        accumulated deficit
      -32,531,681 -30,704,112 -32,543,761 -29,094,068 -23,754,016 -21,562,872 -19,783,828 -19,064,080 -17,747,468 -16,029,487 -15,038,509 -14,289,607 -12,995,965 -12,031,801 -10,899,224 -9,979,164 -55,796 -43,233  
        accumulated other comprehensive income
        71,401 78,705 25,075 21,091 -33,217 3,438 15,484           
        non-controlling interest in subsidiary
      468,478 134,149                  
        total stockholders’ equity
      3,445,214   -1,905,022 415,582 2,602,742 2,666,264 2,542,688 2,571,346 1,573,843 1,564,821 2,278,723 3,322,365 4,286,529 5,203,105 -78,965    
        total liabilities and stockholders’ equity
      14,151,475   6,378,910 8,064,577 7,789,123 9,641,267 10,529,006 10,880,503 9,000,419 8,440,942 12,057,562 8,164,989 8,457,541 9,151,452 4,593,013    
        accounts receivable from related party
       728,990                  
        liabilities and shareholders’ equity
                         
        convertible debt, net of debt discount of 900,198
       3,266,467                  
        shareholders’ equity
                         
        total shareholders’ equity
       4,645,865                  
        total liabilities and shareholders’ equity
       13,181,090                  
        inventory
        200,662                 
        prepaid expenses and other current assets
        274,950                 
        deferred revenue
        70,000                 
        convertible debt, net of debt discount of 2,913,579
        1,253,086                 
        stockholders' equity
                         
        total stockholders' equity
        -3,421,895              68,645 81,208 86,196 
        total liabilities and stockholders' equity
        6,198,248              68,645 81,208 90,303 
        convertible debt, net of debt discount of 2,703,275 at june 30, 2025
         740,741                
        loan payable, emergency injury disaster loan (eidl), current
         30,060 30,060 30,060 30,060             
        loan payable, payroll protection program (ppp), current
         25,718 25,718 37,494 37,494             
        loan payable, emergency injury disaster loan (eidl), net of current
         469,940 469,940 469,940 469,940             
        loan payable, payroll protection program (ppp), net of current
         26,307 26,307 26,307 24,452             
        convertible debt, net of debt discount of 3,142,146 and 0, respectively
          191,187               
        loans payable to financial institutions, net of current
                         
        loans payable to shareholders
                     150,000    
        loans payable to financial institutions, current portion
             720,677   140,220 194,844        
        loan payable to other
             792,775 709,027 300,000          
        loan payable, emergency injury disaster loan (eidl), current portion
             30,060   30,060 30,060        
        loan payable, payroll protection program (ppp), current portion
             22,126   40,447 40,447        
        operating lease liabilities, current portion
             1,016,649   871,226 840,590        
        loans payable to financial institutions, net of current portion
             335,147   19,112 74,918        
        loan payable, emergency injury disaster loan (eidl), net of current portion
             469,940   469,940 469,940 477,455  489,139 489,240    
        loan payable, payroll protection program (ppp), net of current portion
             51,595   68,601 80,377 92,152  127,871 127,969    
        operating lease liabilities, net of current portion
             3,418,154 3,536,804  3,753,007 3,540,212 2,989,025  2,261,004 2,427,168    
        loans payable to financial institutions – current portion
              729,968    50,898  74,810     
        current portion of loan payable, emergency injury disaster loan
              30,060 30,060    30,060      
        current portion of loan payable, payroll protection program
              45,678 45,678    45,678      
        current portion of operating lease liabilities
              975,013 847,990    624,892      
        loans payable to financial institutions, less current portion
              335,147 335,147    6,234      
        loan payable, emergency injury disaster loan (eidl), less current portion
              469,940 469,940    469,940      
        loan payable, payroll protection program (ppp), less current portion
              39,819 51,595    98,697      
        loans payable to financial institutions
               791,353    44,664      
        operating lease liabilities, less current portion
               3,556,999    2,529,985      
        line of credit
                1,009,027 974,027    594,529    
        loan payable, mortgage, net of current portion
                 2,850,000        
        loan payable, emergency injury disaster loan (eidl) – current portion
                  22,545  10,861 10,760    
        loan payable, payroll protection program (ppp) – current portion
                  40,447  39,267 39,169    
        operating lease liabilities – current portion
                  753,504  654,145 655,603    
        loans payable to financial institutions – net of current portion
                    14,172     
        current portion of equipment loan payable
                         
        equipment loan payable – current portion
                    1,515 6,312    
        current assets
                         
        cash and cash equivalent
                      68,645 81,208 90,303 
        liabilities and stockholders' equity
                         
        payable to related parties
                        4,107 
        the accompanying notes are an integral part of these unaudited financial statements.
                         
        current liabilities
                         
        retained deficit
                        -27,055 
        the accompanying notes are an integral part of these financial statements.
                         
      Cashflow Statements:
      Quarterly
      Annual
        Unit: USD2026-03-31 2025-12-31 2025-09-30 2025-06-30 2025-03-31 2024-12-31 2024-03-31 2023-12-31 2023-09-30 2023-06-30 2023-03-31 2022-12-31 2022-09-30 
                     
          cash flows from operating activities:
                     
          net loss
        -1,827,569 1,839,649 -3,449,693 -5,340,052 -2,191,144 -1,779,044 -990,544 -990,978 -748,902 -1,293,642 -964,164 -1,132,577 -920,060 
          non-controlling interest net income
        334,329             
          adjustments to reconcile net loss to net cash from operating activities:
                     
          stock compensation expense
        292,589 -2,511,276 1,330,124           
          interest expense - amortization of debt discount
        398,602 -186,058            
          operating lease
        -12,105   -5,945 -15,662 -74,372 -456 241,122 3,510 4,123 23,099 -6,578 5,557 
          asset impairment loss
        80,000 1,212,754 12,506           
          gain on disposal of assets
        14,777             
          depreciation
        237,549 234,063 71,181 83,333 61,008 206,709 63,330 63,365 63,256 79,301 56,097 64,111 48,583 
          derivative expense
        47,448   -206,106 395,807         
          changes in operating assets and liabilities:
                     
          accounts receivable
        -206,549      -135,786 -33,548 -11,528 1,414 -2,919 -430 943 
          inventories
        -60,774      -81,637 -41,439 -1,105 8,606 -29,362 
          prepaid expense and other assets
        -87,047             
          accounts payable
        89,198      -104,261 101,067 4,368 173,093 33,009 66,833 20,819 
          accrued liabilities
        15,956             
          accounts payable from related party
        1,045,846             
          derivative liability
                     
          net cash from operating activities
        362,250 -1,710,714 -1,621,384 -3,637,934 464,606 -132,554 -1,933,908 199,836 -707,691 -619,794 -1,663,307 -1,300,358 -796,721 
          capital expenditures
        -138,554 34,304 -468,315 -986,982 -272,927 3,671,356 -3,946,931 -470,851 -348,342 -164,792 
          free cash flows
        223,696 -1,676,410 -1,621,384 -3,637,934 464,606 -600,869 -2,920,890 -73,091 2,963,665 -4,566,725 -2,134,158 -1,648,700 -961,513 
          cash flows from investing activities:
                     
          acquisition of property and equipment
        -138,554 34,304   -468,315        
          long-term prepayment
        -300,000             
          proceeds from sale of assets
        49,594 -200,000 273,006 1,994         
          loan receivables from related party
        -2,889,140             
          net cash from investing activities
        -3,278,100 -3,165,696 187,507 1,994 -336,158 -986,982 -272,927 3,671,356 -3,946,931 -470,851 -348,342 -164,792 
          cash flows from financing activities:
                     
          net proceeds from loan payable to others
        -10,000             
          net borrowings from related party
        286,578             
          borrowings from convertible debt
                     
          adjustment of debt discount for notes payable
            -3,264,481         
          borrowings (repayments) from loan payable to financial institutions
        312,063             
          repayments on loan payable to ppp
        -1,125             
          net cash from financing activities
        587,516 7,427,081 1,587,563 2,751,176 152,302 521,064 2,826,840 385,588 -2,937,206 4,031,116 -11,776 -62,362 5,541,786 
          net increase in cash
        -2,328,334   -699,251 618,902 52,352 -94,050 312,497 26,459 -535,609 -2,145,934 -1,711,062 4,580,273 
          cash at beginning of year
        2,594,716   158,215        
          cash at end of year
        266,382   -699,251 777,117 52,352        
          supplemental disclosure of cash flow information:
                     
          cash paid during the period for:
                     
          interest
        21,683 -75,495 -700,000 810,872 39,838 65,173 134,781 4,033 18,532 98,920 7,515 -48 8,211 
          income taxes
                     
          loss on settlement of debt
                     
          loss on disposal of assets
                     
          decrease in accounts receivable
           1,182 -1,982 9,500        
          increase in inventories
                     
          decrease in prepaid expense and other assets
         -328,051 265,050           
          decrease in accounts payable
                     
          increase in accrued expenses and liabilities
                     
          proceeds from issuances of common stock
                     
          proceeds from common stock issuable
                     
          proceeds from loan payable to shareholder
                     
          repayments from loan payable to financial institutions
                     
          settlement of debt
                    
          noncash operating lease
                     
          changes in fair value of derivative liability
                     
          increase in accounts receivable
                     
          increase in inventory
                     
          increase in accounts payable
          -243,724 714,032 -285,550 84,059        
          increase in accrued liabilities
          67,659 -79,315 -228,028 -50,741        
          increase in deferred revenue
                     
          proceeds from issuance of common stock
            -595,999 2,700,000      
          net borrowings from loan payable to financial institutions
                     
          net borrowings on loan payable to others
                     
          repayment of borrowings from shareholder
                     
          net borrowings from convertible notes payable
                     
          repayment of loan payable, ppp
          -11,776         
          net increase in cash and cash equivalents
                     
          cash and cash equivalents at beginning of period
                     
          cash and cash equivalents at end of period
                     
          debt discount expense
           618,405 122,336         
          decrease in inventories
           2,420 -33,467 81,989        
          proceeds from line of credit
               -9,027 35,000   91,432 
          proceeds from loan payable to financial institutions
                67,168     
          repayemnts on loan payable to others
                     
          borrowings from convertible notes payable
           -583,333 3,333,333         
          supplemental disclosures of non-cash investing and financing activities:
                     
          settlement of debt to common stock equity
                     
          decrease in other assets
            -39,861 602,128        
          increase in derivative liability
            2,681,149         
          (repayment) proceeds from loan payable to others
            -142,492         
          repayment of loans
              -73,160   -11,775 -11,776  -150,000 
          repayments of loan payable to financial institutions
            237,718 13,948        
          conversion of credit line to common stock issuances
                     
          cash paid during the years for:
                     
          lease liabilities
            258,950  216,633  354,589 280,201 266,188   
          stock compensation
               35,000   216,001 
          stock issued for services
                     
          proceeds from disposal of assets
                     
          repayent of borrowings from shareholder
                     
          proceeds frm loan payable to others
                     
          proceeds frm line of credit
                     
          repayent of loan payable, ppp
                     
          proceeds from loan payable to others
                     
          proceeds from loan payable, mortgage
                    
          repayment of loan payable, mortgage
                     
          issuance of common shares for compensation
                35,000     
          converting credit line to equity
                     
          lease liabilities and assets
                     
          prepaid expense and other current assets
              -797,957 -464,236 201,355 73,289 -879,762 -456,822 -36,079 
          accrued expenses and current liabilities
              113,403 1,283,044 -213,311 93,733 62,727 -21,533 83,516 
          purchases of property and equipment
              -986,982 -272,927 3,671,356 -3,946,931 -470,851 -348,342 -164,792 
          proceeds from borrowings from loan to others
              100,000       
          proceeds from borrowings from loan to shareholder
              100,000       
          cash at beginning of period
              164,301 3,019,035 
          cash at end of period
              70,251 312,497 26,459 -535,609 873,101 -1,711,062 4,580,273 
          payment for offering costs
                     
          repayment of line of credit
                    
          proceeds from loans
                   23,233  
          repayments of loans
                     
          repayments of equipment loan payable
                     
          supplemental disclosures of non-cash financing activities:
                     
          issuance of common shares for service
                     
          payment of ipo stock issuance
                     
          repayment loan payable to financial institutions
                     
          repayment of equipment loan payable
                    -4,797 
          proceeds from loan payable to shareholders
                     
          loss on extinguishment of debt
                     
          forgiveness of paycheck protection program (ppp) loan
                     
          reacquisition of store
                     
          issuance of common shares for repurchase of lease and leasehold improvements
                     
          conversion of debt to common stock issuances
                     
          forgiveness of ppp loan
                     
          reacquisition of lease and leasehold improvements
                     
          converting debt to equity
                     
          issuance of common shares for repurchase of store