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MINISO Group Holding Limited
(NYSE:MNSO) 

MNSO stock logo

MINISO Group Holding Limited, an investment holding company, engages in the retail and wholesale of lifestyle products in China, Asia, the Americas, and Europe. The company offers products in various categories, including home decor products, small electronics, textiles, accessories, beauty tools, t...

Founded: 2013
Full Time Employees: 3,011
CEO: Guo Fu Ye  
Sector: Consumer Cyclical
Industry: Specialty Retail

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At a glance:
  • Value-Focused Retail Model with Broad Appeal: MINISO operates a low-to-mid price, high-turnover retail format centered on trendy lifestyle goods, leveraging rapid product refresh cycles to drive frequent customer visits.
  • International Expansion as a Key Growth Driver: A major part of MINISO’s growth thesis is continued store expansion and brand scaling outside China, supported by partnerships and localized merchandising strategies.
  • Product Mix Emphasizes Licensed/IP and Higher-Margin Categories: The company increasingly uses popular IP collaborations and curated categories (e.g., toys/collectibles, home, beauty accessories) to improve differentiation and support margins.
  • Omnichannel and Operational Efficiency Remain Important Levers: Digital channels, membership/CRM, and supply chain execution are key to maintaining fast inventory turns and supporting profitability across diverse geographies.
  • Exposure to Consumer Demand and Execution Risks: Performance is sensitive to discretionary spending trends, competitive intensity in value retail, FX and cross-border operating complexity, and the ability to sustain store productivity while scaling.
Bull Thesis:
  • Robust Global Expansion and Diversification: MINISO continues to demonstrate strong international growth, expanding its store network rapidly across various regions outside of China. This global footprint diversifies revenue streams, reduces reliance on any single market, and enhances brand recognition worldwide, particularly in emerging and developed markets.
  • Strong IP Collaborations and Product Innovation: The company's strategy of partnering with popular intellectual properties (IPs) like Disney, Marvel, Sanrio, and others drives significant consumer interest and traffic. Coupled with its agile product development cycle, MINISO consistently introduces trendy, affordable, and high-quality products, keeping its offerings fresh and appealing to a broad demographic, especially younger consumers.
  • Asset-Light Franchise Model Driving Efficient Growth: MINISO primarily operates through a franchise model, which is capital-efficient and allows for rapid store expansion without significant capital expenditure from the parent company. This model shifts operational costs and risks to franchisees, enabling the company to scale quickly and maintain healthy margins.
  • Growth of TOP TOY Brand: The success and expansion of MINISO's TOP TOY brand, focusing on collectible toys, blind boxes, and art toys, taps into a high-growth niche market. This segment typically boasts strong margins, high customer loyalty, and significant potential for further expansion, contributing positively to the overall group's revenue and profitability.
Bear Thesis:
  • Intense Competition and Potential Margin Pressure: The affordable lifestyle retail sector is highly competitive, with numerous local and international players vying for market share. This intense competition could lead to price wars, increased marketing expenses, and pressure on MINISO's profit margins, especially as it expands into new markets.
  • Sensitivity to Consumer Spending and Economic Downturns: As a discretionary retail brand, MINISO's performance is highly sensitive to consumer spending habits and overall economic conditions. A global economic slowdown, rising inflation, or decreased consumer confidence could significantly impact sales volumes and profitability across its markets.
  • Supply Chain Risks and Quality Control Challenges: Operating a vast global supply chain, particularly with a focus on affordability, exposes MINISO to various risks including disruptions (e.g., geopolitical events, natural disasters), rising raw material costs, and challenges in maintaining consistent product quality across its diverse range of offerings and suppliers. Any quality control issues could damage brand reputation.
  • Reliance on IP Licensing and Associated Costs: While IP collaborations are a key strength, they come with significant licensing fees and the risk of non-renewal or increased costs for popular IPs. A failure to secure or renew key licenses, or a substantial increase in licensing expenses, could impact product appeal, innovation, and ultimately, profitability.
Main Competitors:
  • Daiso Industries Co., Ltd. (100-yen/dollar store products (home goods, stationery, beauty, snacks)), A direct global competitor offering a vast array of affordable household goods, stationery, beauty products, and snacks, often at a single low price point. Daiso competes with MINISO on price, variety, and extensive retail footprint, appealing to budget-conscious consumers worldwide who seek functional and novelty items.
  • Mumuso (Lifestyle products, home goods, beauty, stationery, digital accessories), Mumuso is one of several 'fast fashion' lifestyle retailers (like YOYOSO, XIMIVOGUE) that closely mimic MINISO's business model. They offer very similar product categories, store aesthetics, and price points, creating intense direct competition, particularly in Asian and emerging markets, by targeting the same demographic with trendy, affordable goods.
  • Five Below, Inc. ($FIVE) (Trendy merchandise, tech gadgets, candy, party supplies, home decor, beauty), Primarily competing in the U.S. market, Five Below targets teens and pre-teens with trendy, affordable products (mostly $5 and below). It shares MINISO's focus on fun, novelty, and value, though with a slightly different product mix and a more 'youth-centric' aesthetic, often emphasizing impulse buys and seasonal items.
  • Ryohin Keikaku Co., Ltd. (MUJI) ($7453 (TYO)) (Minimalist home goods, apparel, stationery, food, health & beauty), While operating at a higher price point, MUJI competes on the strength of its minimalist design philosophy, functional products, and lifestyle brand appeal. MINISO often draws inspiration from MUJI's aesthetic, competing for customers who value clean design and practical items, but at a significantly more accessible price, thus democratizing the minimalist lifestyle trend.
Moat:
MINISO operates in a highly competitive 'fast retail' lifestyle product market with relatively low barriers to entry. Its primary competitive advantages lie in its strong brand recognition, efficient supply chain, rapid product development cycles, strategic use of licensed intellectual property (IP), and an engaging in-store experience. However, its moat is challenged by numerous direct imitators (e.g., Mumuso, YOYOSO) that replicate its model, intense price competition from dollar stores (Daiso, Five Below), and the broader threat from online fast-fashion and general merchandise retailers (e.g., Shein, Temu, Amazon) that offer vast selections at competitive prices. MINISO must continuously innovate on product design, maintain strong IP partnerships, and enhance its retail experience to differentiate itself and sustain growth amidst fierce competition and the ease with which its business model can be replicated.
Income Statements:
Quarterly
Annual
    Unit: USD2025-11-24 2025-09-22 2025-08-22 2025-05-23 2025-03-24 2024-12-31 2024-12-02 2024-03-12 2023-12-31 2023-11-22 2023-08-23 2023-06-30 2023-05-16 2023-03-21 2023-02-28 2022-11-15 2022-09-29 2022-08-25 2022-06-30 2022-06-27 2022-05-26 2022-03-31 2022-03-04 2021-11-19 2021-08-19 2021-06-30 2021-05-20 2021-02-28 2020-12-31 
                                 
      revenue
    5,796,645,000  4,966,068,000 4,427,044,000 4,712,705,000 4,712,705,000 4,522,577,000 11,473,208,000  3,791,154,000 3,252,182,000 3,252,182,000 2,954,148,000  2,494,434,000 2,772,444,000 10,085,649,000 2,317,706,000 2,317,706,000 7,767,943,000 2,341,035,000 5,426,908,000 2,772,793,000 2,654,115,000 2,472,355,000 2,472,355,000 2,229,444,000 2,297,721,000 2,072,139,000 
      yoy
    23.00%  9.81% -61.41%  24.31% 39.06% 252.78%   30.38% 17.30% -70.71%  7.63% -64.31% 330.82% -57.29% -16.41% 192.68% -5.31% 119.50% 24.37% 15.51% 19.31%     
      qoq
      12.18% -6.06% 0.00% 4.20% -60.58%   16.57% 0.00% 10.09%   -10.03% -72.51% 335.16% 0.00% -70.16% 231.82% -56.86% 95.72% 4.47% 7.35% 0.00% 10.90% -2.97% 10.89%  
      cost of sales
    -3,206,573,000  -2,767,187,000 -2,469,007,000 -2,495,407,000 -2,495,407,000 -2,492,601,000   -2,207,456,000 -1,956,535,000 -1,956,535,000 -1,792,403,000  -1,497,353,000 -1,783,865,000 -7,015,888,000 -1,545,803,000 -1,545,803,000 -5,470,085,000 -1,634,519,000 -3,835,566,000 -1,909,893,000 -1,925,672,000 -1,833,282,000 -1,833,282,000 -1,602,975,000 -1,654,953,000  
      gross profit
    2,590,072,000  2,198,881,000 1,958,037,000 2,217,298,000 2,217,298,000 2,029,976,000 4,443,052,000  1,583,698,000 1,295,647,000 1,295,647,000 1,161,745,000  997,081,000 988,579,000 3,069,761,000 771,903,000 771,903,000 2,297,858,000 706,516,000 1,591,342,000 862,900,000 728,443,000 639,073,000 639,073,000 626,469,000 642,768,000 522,376,000 
      yoy
    16.81%  8.32% -55.93%  40.01% 56.68% 242.92%   29.94% 31.06% -62.16%  29.17% -56.98% 334.49% -51.49% -10.55% 215.45% 10.55% 149.01% 37.74% 13.33% 22.34%     
      qoq
      12.30% -11.69% 0.00% 9.23% -54.31%   22.23% 0.00% 11.53%   0.86% -67.80% 297.69% 0.00% -66.41% 225.24% -55.60% 84.42% 18.46% 13.98% 0.00% 2.01% -2.54% 23.05%  
      gross margin %
    44.68% NaN% 44.28% 44.23% 47.05% 47.05% 44.89% 38.73% NaN% 41.77% 39.84% 39.84% 39.33% NaN% 39.97% 35.66% 30.44% 33.30% 33.30% 29.58% 30.18% 29.32% 31.12% 27.45% 25.85% 25.85% 28.10% 27.97% 25.21% 
      other income
    3,549,000  2,350,000 3,020,000 3,570,000 3,570,000 5,327,000 17,935,000  13,437,000 2,842,000 2,842,000 782,000  7,892,000 6,419,000 25,931,000 5,049,000 5,049,000 20,882,000 2,296,000 18,586,000 2,510,000 16,076,000 4,052,000 4,052,000 4,284,000 7,811,000 35,993,000 
      selling and distribution expenses
    -1,429,853,000  -1,159,836,000 -1,021,186,000 -1,000,985,000 -1,000,985,000 -996,461,000   -640,889,000 -478,948,000 -478,948,000 -439,018,000  -416,782,000 -381,345,000 -1,442,339,000 -354,717,000 -354,717,000 -1,087,622,000 -362,000,000 -725,622,000 -384,813,000 -340,809,000 -282,824,000 -282,824,000 -296,466,000 -340,751,000  
      general and administrative expenses
    -343,802,000  -261,512,000 -242,144,000 -276,870,000 -276,870,000 -236,208,000   -170,552,000 -164,499,000 -164,499,000 -155,206,000  -146,282,000 -167,626,000 -816,225,000 -184,807,000 -184,807,000 -631,418,000 -198,722,000 -432,696,000 -221,421,000 -211,275,000 -200,135,000 -200,135,000 -169,531,000 -189,032,000  
      other net income
    34,280,000  77,404,000 20,835,000 36,242,000 19,613,500 36,758,000 114,106,000  953,000 37,966,000 37,966,000 3,290,000  8,815,000 64,035,000 87,308,000  11,615,750 46,463,000  45,964,000        
      reversal of credit loss/(credit loss) on trade and other receivables
    -7,678,000                             
      impairment loss on non-current assets
      -16,450,000  -3,742,000 -3,742,000     -3,448,000      -13,485,000 -2,018,000 -2,018,000 -11,467,000 -1,931,000 -9,536,000 -9,536,000  -2,941,000     
      operating profit
    846,568,000  836,162,000 709,787,000 968,418,000 968,418,000 852,562,000 2,223,011,000  788,313,000 690,020,000 690,020,000 575,921,000  447,562,000 509,508,000 882,027,000 272,093,000 272,093,000 609,934,000 140,987,000 468,947,000 255,433,000   187,825,000 161,059,000 54,293,000  
      yoy
    -12.58%  -1.92% -68.07%  22.85% 23.56% 222.17%   54.17% 35.43% -34.70%  64.49% -16.47% 525.61% -41.98% 6.52%   149.67% 58.60%       
      qoq
      17.80% -26.71% 0.00% 13.59% -61.65%   14.24% 0.00% 19.81%   -12.16% -42.23% 224.16% 0.00% -55.39% 332.62% -69.94% 83.59%    16.62% 196.65%   
      operating margin %
    14.60% NaN% 16.84% 16.03% 20.55% 20.55% 18.85% 19.38% NaN% 20.79% 21.22% 21.22% 19.50% NaN% 17.94% 18.38% 8.75% 11.74% 11.74% 7.85% 6.02% 8.64% 9.21% 0% 0% 7.60% 7.22% 2.36% 0% 
      finance income
    20,276,000  28,921,000 36,915,000 18,999,000 18,999,000 25,067,000 145,225,000  69,366,000 46,814,000 46,814,000 33,727,000  32,429,000 32,255,000 66,344,000 27,163,000 27,163,000 39,181,000 12,744,000 26,437,000 13,380,000 13,057,000 8,743,000 8,743,000 8,646,000 13,874,000 9,170,000 
      finance costs
    -124,805,000  -108,291,000 -85,945,000 -35,093,000 -35,093,000 -17,227,000   -11,481,000 -9,631,000 -9,631,000 -8,646,000  -9,161,000 -7,184,000 -33,396,000 -7,989,000 -7,989,000 -25,407,000 -8,141,000 -17,266,000 -8,457,000 -8,809,000 -8,095,000 -8,095,000 -6,407,000 -6,760,000  
      net finance income/
    -104,529,000  -79,370,000 -49,030,000 -16,094,000                         
      share of profit/(loss) of equity-accounted investees, net of tax
    -145,105,000  -136,941,000                           
      other gain/
    73,214,000  6,659,000                           
      profit before taxation
    670,148,000  626,510,000 567,681,000 956,000,000 597,883,000 862,411,000 2,333,614,000  846,198,000 727,203,000 727,203,000 601,002,000  470,830,000 534,579,000 906,813,000  153,886,500 615,546,000  469,956,000        
      income tax expense
    -226,950,000  -136,979,000 -151,222,000 -146,272,000 -146,272,000 -214,090,000   -227,923,000 -180,212,000 -180,212,000 -130,075,000  -111,063,000 -130,435,000 -267,070,000 -82,814,000 -82,814,000 -184,256,000 -52,918,000 -131,338,000 -75,996,000 -55,343,000 -74,137,000 -74,137,000 -47,503,000 -40,639,000  
      profit for the period
    443,198,000  489,531,000 416,459,000 809,728,000 456,425,000 648,321,000   618,275,000 546,991,000 308,709,500 470,927,000  359,767,000 404,144,000   107,822,500 431,290,000  338,618,000        
      attributable to:
                                 
      equity shareholders of the company
    440,539,000  489,688,000 416,342,000 805,693,000 805,693,000 641,765,000 1,768,926,000  612,591,000 539,331,000 539,331,000 465,505,000  352,456,000 411,634,000 638,170,000 204,837,000   96,554,000 336,779,000 184,741,000 152,039,000 114,987,000 114,987,000 121,860,000 20,762,000  
      non-controlling interests
    2,659,000  -157,000 117,000 4,035,000 4,035,000 6,556,000 12,903,000  5,684,000 7,660,000 7,660,000 5,422,000  7,311,000 -7,490,000 1,573,000 3,616,000   -3,882,000 1,839,000 -651,000 2,490,000 -3,837,000 -3,837,000 -6,890,000 6,000  
      earnings per share for ordinary shares
                                 
      -basic
    0.36  0.4 0.34 0.65 0.365 0.52   0.49 0.43 0.248 0.37   0.33  0.17   0.08  0.15 0.13 0.095 -0.33 0.1 0.02  
      -diluted
    0.36  0.4 0.34 0.65 0.363 0.52   0.49 0.43 0.245 0.37   0.33  0.17   0.08  0.15 0.12 0.094 -0.33 0.1 0.02  
      earnings per ads
                                 
      credit loss on trade and other receivables
      -4,675,000 -8,775,000           -3,162,000 -554,000 -28,924,000 -4,162,000 -4,162,000 -24,762,000 -5,671,000 -19,091,000 -6,544,000 -12,547,000  8,678,000 -12,123,000 -11,419,000  
      share of profit of equity-accounted investees, net of tax
       -2,005,000 3,676,000                         
      other incomes
       -91,071,000                          
      (credit loss)/reversal of credit loss on trade and other receivables
        -7,095,000     1,666,000 460,000 460,000 4,328,000                 
      reversal of credit loss on trade and other receivables
         2,391,000 13,170,000                       
      net finance income
         10,462,750 7,840,000 110,603,000  57,885,000 37,183,000 18,355,000 25,081,000  23,268,000 25,071,000 32,948,000 19,174,000 3,443,500 13,774,000 4,603,000 9,171,000 4,923,000 4,248,000      
      share of profit of an equity-accounted investees, net of tax
         577,500 2,009,000                       
      reversal of credit loss/(credit loss) on  trade and other receivables
           1,072,000                      
      profit for the year/period
           1,781,829,000                      
      earnings per share
                                 
      basic earnings per share
           1.42         0.53     0.28        
      diluted earnings per share
           1.41         0.52     0.28        
      share of loss of an equity-accounted investee, net of tax
                    -8,162,000  -2,040,500 -8,162,000  -8,162,000  -7,891,000      
      – basic
                  0.28               
      – diluted
                  0.28               
      fair value changes of redeemable shares with other preferential rights
                                 
      profit for the year
                    639,743,000             
      other net income /
                     40,845,000   499,000         
      profit/(loss) before taxation
                     291,267,000   145,590,000  260,086,000   -350,369,750 162,473,000   
      profit/(loss) for the period
                     208,453,000   92,672,000  184,090,000   -385,149,250 114,970,000   
      earnings/(loss) per share for ordinary shares
                                 
      earnings/(loss) per ads
                                 
      selected unaudited consolidated statements of operations data:
                                 
      continuing operations
                                 
      share of loss of equity-accounted investee, net of tax
                                 
      profit for period
                         338,618,000        
      other net (loss)/income
                          12,337,000 33,627,000  -15,582,250 8,426,000   
      fair value changes redeemable shares with other preferential rights
                                 
      share of (loss)/profit of equity-accounted investee, net of tax
                          -270,000  -3,186,000     
      earnings/
                                 
      operating (loss)/profit
                           213,515,000 187,825,000     
      (loss)/profit before taxation
                           209,872,000 185,287,000     
      (loss)/profit for the period
                           154,529,000 111,150,000     
      (loss)/earnings per share for ordinary shares
                                 
      (loss)/earnings per ads
                                 
      other net income/
                            21,922,000   -55,084,000  
      reversals of credit loss/(credit loss) on trade and other receivables
                            8,678,000     
      net finance (costs)/income
                            648,000 2,855,750 2,239,000  2,070,000 
      fair value changes of paid-in capital subject to redemption and other preferential rights / redeemable shares with other preferential rights
                             -406,321,750    
      (loss)/profit for the period from continuing operations
                            111,150,000     
      discontinued operations
                                 
      loss for the period from discontinued operations, net of tax
                                 
      (loss)/earnings per share—continuing operations
                                 
      (loss)/earnings per ads—continuing operations
                                 
      rmb’000
                                 
      share of profit of equity-accounted investee, net of tax
                             -206,250 -825,000   
      profit/(loss) for the period from continuing operations
                             -385,149,250 114,970,000   
      earnings/(loss) per share—continuing operations
                                 
      net finance income /
                               7,114,000  
      (loss) / profit before taxation
                               61,407,000  
      (loss) / profit for the period from continuing operations
                               20,768,000  
      (loss) / profit for the period
                               20,768,000  
      (loss) / earnings per share for ordinary shares
                                 
      (loss) / earnings per share—continuing operations
                                 
      operating profit/
                                 
      fair value changes of paid-in capital subject to redemption and other preferential rights/redeemable shares with other preferential rights
                                 
      loss for the period from continuing operations
                                 
      loss for the period
                                 
      loss per share
                                 
      basic loss per share
                                 
      diluted loss per share
                                 
      loss per share—continuing operations
                                 
      loss per ads
                                 
      basic loss per ads
                                 
      diluted loss per ads
                                 
      loss per ads—continuing operations
                                 
    Balance Sheets:
    Quarterly
    Annual
      Unit: USD2025-11-24 2025-08-22 2025-05-23 2025-03-24 2024-12-02 2024-08-30 2024-05-14 2024-03-12 2023-12-31 2023-11-22 2023-08-23 2023-06-30 2023-05-16 2023-02-28 2022-11-15 2022-09-29 2022-08-25 2022-06-30 2022-03-31 2021-08-19 2021-06-30 2020-12-31 2020-06-30 
                             
        assets
                             
        non-current assets
                             
        property, plant and equipment
      1,919,666,000 1,702,062,000 1,535,840,000 1,436,939,000 1,277,392,000 1,047,687,000 855,894,000 534,634,000 534,634,000 534,634,000 534,634,000 534,634,000 481,857,000 419,894,000 419,894,000 419,894,000 419,894,000 419,894,000 76,316,000 76,316,000 76,316,000 88,062,000 88,062,000 
        right-of-use assets
      5,008,473,000 4,635,139,000 4,319,605,000 4,172,083,000 3,843,144,000 3,684,817,000 2,946,327,000 2,552,600,000 2,552,600,000 2,552,600,000 2,552,600,000 2,552,600,000 2,337,032,000 2,342,589,000 2,342,589,000 2,342,589,000 2,342,589,000 2,342,589,000 689,887,000 689,887,000 689,887,000 502,867,000 502,867,000 
        intangible assets
      98,185,000 7,545,000 8,379,000 8,802,000 10,191,000 12,333,000 15,305,000 25,277,000 25,277,000 25,277,000 25,277,000 25,277,000 29,086,000 43,066,000 43,066,000 43,066,000 43,066,000 43,066,000 61,005,000 61,005,000 61,005,000 69,091,000 69,091,000 
        goodwill
      225,840,000 46,030,000 21,586,000 21,418,000 22,029,000 21,247,000 21,236,000 21,069,000 21,069,000 21,069,000 21,069,000 21,069,000 20,833,000 19,388,000 19,388,000 19,388,000 19,388,000 19,388,000 19,640,000 19,640,000 19,640,000   
        deferred tax assets
      216,410,000 217,963,000 202,417,000 181,948,000 115,147,000 116,577,000 100,079,000 161,617,000 161,617,000 161,617,000 161,617,000 161,617,000 178,795,000 154,333,000 154,333,000 154,333,000 154,333,000 154,333,000 168,552,000 168,552,000 168,552,000 183,520,000 183,520,000 
        other investments
      147,944,000 122,570,000 123,062,000 123,399,000 120,450,000 106,102,000 107,460,000 73,870,000 73,870,000 73,870,000 73,870,000 73,870,000 205,390,000 210,523,000 210,523,000 210,523,000 210,523,000 210,523,000 102,968,000 102,968,000 102,968,000   
        trade and other receivables
      149,312,000 212,750,000 288,455,000 341,288,000 195,405,000 173,136,000 164,536,000 74,641,000 74,641,000 1,150,156,000 1,150,156,000 1,150,156,000 1,002,213,000 1,056,198,000 1,056,198,000 1,056,198,000 1,056,198,000 1,056,198,000 824,725,000 824,725,000 824,725,000 729,889,000 729,889,000 
        term deposits
      263,182,000 345,353,000 105,592,000 140,183,000 104,075,000 103,308,000 100,000,000 100,000,000 100,000,000 100,000,000 100,000,000 100,000,000 479,206,000 236,878,000 236,878,000 236,878,000  236,878,000      
        financial derivative assets
      1,108,926,000 799,751,000 810,192,000                     
        interests in equity-accounted investees
      6,030,265,000 6,171,304,000 6,307,379,000 38,567,000 34,365,000 14,814,000 15,787,000                 
        current assets
                             
        inventories
      3,287,721,000 2,836,348,000 2,833,354,000 2,750,389,000 2,297,067,000 1,949,849,000 1,873,861,000 1,450,519,000 1,450,519,000 1,450,519,000 1,450,519,000 1,450,519,000 1,392,376,000 1,188,095,000 1,188,095,000 1,188,095,000 1,188,095,000 1,188,095,000 1,496,061,000 1,496,061,000 1,496,061,000 1,395,674,000 1,395,674,000 
        cash and cash equivalents
      3,099,079,000 7,115,183,000 6,839,406,000 6,328,121,000 1,716,150,000 6,233,089,000 6,737,918,000 6,489,213,000 6,489,213,000 6,489,213,000 6,489,213,000 6,489,213,000 6,380,545,000 5,348,492,000 5,348,492,000 5,348,492,000 5,348,492,000 5,348,492,000 6,771,653,000 6,771,653,000 6,771,653,000 2,853,980,000 2,853,980,000 
        restricted cash
      7,138,000 5,527,000 1,959,000 1,026,000 618,931,000 1,965,000 2,587,000 27,073,000 27,073,000 27,073,000 27,073,000 27,073,000 23,976,000 32,376,000 32,376,000 32,376,000 32,376,000 32,376,000 3,680,000 3,680,000 3,680,000 7,056,000 7,056,000 
        total assets
      28,668,811,000 26,647,788,000 26,186,267,000 18,120,128,000 16,134,822,000 15,712,992,000 14,905,726,000 13,447,713,000 13,447,713,000 13,447,713,000 13,447,713,000 13,447,713,000 12,561,595,000 11,281,788,000 11,281,788,000 11,281,788,000 11,281,788,000 11,281,788,000 10,705,030,000 10,705,030,000 10,705,030,000 5,836,251,000 5,836,251,000 
        equity
                             
        share capital
      94,000 94,000 94,000 94,000 95,000 95,000 95,000 95,000 95,000 95,000 95,000 95,000 95,000 92,000 92,000 92,000 92,000 92,000 92,000 92,000 92,000  69,000 
        additional paid-in capital
      2,902,595,000 3,956,803,000 3,954,863,000 4,683,577,000 4,942,844,000 5,543,845,000 5,688,562,000 7,254,871,000 7,254,871,000 7,254,871,000 7,254,871,000 7,254,871,000 7,985,742,000 7,982,824,000 7,982,824,000 7,982,824,000 7,982,824,000 7,982,824,000 8,289,160,000 8,289,160,000 8,289,160,000  162,373,000 
        other reserves
      2,204,724,000 1,687,003,000 1,959,579,000 1,329,126,000 1,047,906,000 1,260,576,000 1,078,352,000 1,106,718,000 1,106,718,000 1,106,718,000 1,106,718,000 1,106,718,000 1,020,636,000 993,307,000 993,307,000 993,307,000 993,307,000 993,307,000 928,005,000 928,005,000 928,005,000  625,984,000 
        retained earnings
      5,636,230,000 5,208,207,000 4,718,519,000 4,302,177,000 3,534,024,000 2,892,259,000 2,304,629,000 539,331,000  539,331,000              
        equity attributable to equity shareholders of the company
      10,743,643,000 10,852,107,000 10,633,055,000 10,314,974,000 9,524,869,000 9,696,775,000 9,071,638,000 8,901,015,000 8,901,015,000 8,901,015,000 8,901,015,000 8,901,015,000 8,275,575,000 7,031,642,000 7,031,642,000 7,031,642,000 7,031,642,000 7,031,642,000 6,658,966,000     
        non-controlling interests
      84,197,000 46,812,000 45,411,000 40,548,000 40,094,000 28,006,000 26,665,000 17,253,000 17,253,000 17,253,000 17,253,000 17,253,000 8,663,000 -4,242,000 -4,242,000 -4,242,000 -4,242,000 -4,242,000 -6,812,000 -6,812,000 -6,812,000 13,583,000 13,583,000 
        total equity
      10,827,840,000 10,898,919,000 10,678,466,000 10,355,522,000 9,564,963,000 9,724,781,000 9,098,303,000 8,918,268,000 8,918,268,000 8,918,268,000 8,918,268,000 8,918,268,000 8,284,238,000 7,027,400,000 7,027,400,000 7,027,400,000 7,027,400,000 7,027,400,000 6,652,154,000     
        liabilities
                             
        non-current liabilities
                             
        contract liabilities
      23,271,000 27,758,000 33,381,000 35,145,000 35,736,000 39,299,000 39,980,000 46,754,000 46,754,000 46,754,000 46,754,000 46,754,000 49,074,000 51,658,000 51,658,000 51,658,000 51,658,000 51,658,000 59,947,000 59,947,000 59,947,000 74,226,000 74,226,000 
        loans and borrowings
      5,622,289,000 5,589,413,000 5,776,316,000 4,310,000 5,911,000 6,414,000 6,411,000 7,215,000 7,215,000 7,215,000 7,215,000 7,215,000 6,988,000 6,503,000 6,503,000 6,503,000 6,503,000 6,503,000 6,925,000 6,925,000 6,925,000 15,207,000 15,207,000 
        other payables
      71,585,000 73,586,000 74,844,000 59,842,000 45,518,000 32,786,000 18,292,000                 
        lease liabilities
      2,308,889,000 2,177,289,000 2,066,649,000 1,903,137,000 1,608,605,000 1,481,836,000 859,741,000 556,801,000 556,801,000 556,801,000 556,801,000 556,801,000 399,174,000 393,068,000 393,068,000 393,068,000 393,068,000 393,068,000 483,144,000 483,144,000 483,144,000 378,894,000 378,894,000 
        financial derivative liabilities
      1,464,479,000 1,230,927,000 1,249,266,000                     
        deferred income
      33,294,000 34,501,000 34,742,000 34,983,000 35,548,000 37,480,000 39,372,000 33,080,000 33,080,000 33,080,000 33,080,000 33,080,000 32,041,000 14,488,000 14,488,000 14,488,000 14,488,000 14,488,000 20,005,000 20,005,000 20,005,000   
        miniso group holding limited
                             
        unaudited condensed consolidated statements of financial position
                             
        current liabilities
                             
        trade and other payables
        3,632,572,000 3,943,988,000 3,674,473,000 3,328,888,000 3,203,410,000 3,019,302,000 3,019,302,000 3,019,302,000 3,019,302,000 3,019,302,000 3,011,197,000 3,072,991,000 3,072,991,000 3,072,991,000 3,072,991,000 3,072,991,000 2,809,182,000 2,809,182,000 2,809,182,000 2,419,795,000 2,419,795,000 
        current taxation
        191,508,000 252,221,000 293,211,000 254,235,000 245,490,000 237,695,000 237,695,000 237,695,000 237,695,000 237,695,000 195,079,000 89,421,000 89,421,000 89,421,000 89,421,000 89,421,000 65,757,000 65,757,000 65,757,000 46,299,000 46,299,000 
        dividend payables
        728,142,000                     
        total liabilities
        15,507,801,000 7,764,606,000 6,569,859,000 5,988,211,000 5,807,423,000 4,529,445,000 4,529,445,000 4,529,445,000 4,529,445,000 4,529,445,000 4,277,357,000 4,254,388,000 4,254,388,000 4,254,388,000 4,254,388,000 4,254,388,000 4,052,876,000 4,052,876,000 4,052,876,000 6,159,297,000 6,159,297,000 
        total equity and liabilities
        26,186,267,000 18,120,128,000 16,134,822,000 15,712,992,000 14,905,726,000 13,447,713,000 13,447,713,000 13,447,713,000 13,447,713,000 13,447,713,000 12,561,595,000 11,281,788,000 11,281,788,000 11,281,788,000 11,281,788,000 11,281,788,000 10,705,030,000 10,705,030,000 10,705,030,000  5,836,251,000 
        prepayments
          72,000,000         201,682,000 201,682,000 201,682,000 201,682,000 201,682,000 138,481,000 138,481,000 138,481,000 6,112,000 6,112,000 
        dividends payable
            643,058,000                 
        non-current assets - sum
             3,543,708,000   3,543,708,000 3,543,708,000 3,077,889,000       1,505,943,000    
        current assets - sum
             9,904,005,000   9,904,005,000 9,904,005,000 9,483,706,000       9,199,087,000    
        non-current liabilities - sum
             643,850,000   643,850,000 643,850,000 487,277,000      570,021,000 570,021,000    
        current liabilities - sum
             3,885,595,000   3,885,595,000 3,885,595,000 3,790,080,000      3,482,855,000 3,482,855,000    
        ​
              3,543,708,000         3,209,226,000   1,505,943,000 2,020,000  
        (accumulated losses)/retained earnings
              539,331,000  539,331,000 539,331,000            
        other receivables
               74,641,000 74,641,000 74,641,000 30,286,000 28,274,000 28,274,000 28,274,000 28,274,000 28,274,000      
        accumulated losses
                  -730,898,000 -1,944,581,000 -1,944,581,000 -1,944,581,000 -1,944,581,000 -1,944,581,000 -2,558,291,000 -2,558,291,000 -2,558,291,000   
        interest in an equity-accounted investee
                        352,062,000  352,062,000   
        term deposits with original maturity over three months
                      236,878,000       
        interest in an associate
                         352,062,000    
        (deficit) / equity attributable to equity shareholders of the company
                         6,658,966,000 6,658,966,000   
        total (deficit) / equity
                         6,652,154,000 6,652,154,000   
        redeemable shares with other preferential rights
                            2,381,327,000 
        total non-current assets
                           849,652,000  
        assets held for sale
                             
        total current assets
                           4,986,599,000  
        (deficit)/equity attributable to equity shareholders of the company
                           -336,629,000  
        total (deficit)/equity
                           -323,046,000  
        paid-in capital subject to redemption and other preferential rights/​redeemable shares with other preferential rights
                           2,381,327,000  
        total non-current liabilities
                           2,849,654,000  
        liabilities directly associated with the assets held for sale
                             
        total current liabilities
                           3,309,643,000  
        net current assets
                           1,676,956,000  
        deficit attributable to equity shareholders of the company
                             
        total deficit
                             
      Cashflow Statements:
      Quarterly
      Annual
        Unit: USD