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Coupang, Inc
(NYSE:CPNG) 

CPNG stock logo

Coupang, Inc. owns and operates in e-commerce business through its mobile applications and Internet websites primarily in South Korea. It sells various products and services in the categories of home goods and dcor products, apparel, beauty products, fresh food and groceries, sporting goods, electro...

Founded: 2010
CEO: Bom Kim  
Sector: Consumer Cyclical
Industry: Internet Retail

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At a glance:
  • Scale-Driven Growth in Korea Remains the Core Story: Coupang continues to leverage its dense logistics network and high customer engagement in South Korea, with scale supporting faster delivery, broader selection, and improving unit economics.
  • Margins and Profitability Trend Improving with Operating Leverage: As fulfillment and delivery costs are spread across higher volumes, profitability has generally improved, with incremental gains supported by efficiency initiatives and mix shift toward higher-margin services.
  • WOW Membership and Ecosystem Expansion Support Retention: Subscription benefits (e.g., delivery perks, content, and other services) help increase purchase frequency and customer stickiness, reinforcing Coupang’s ecosystem and lowering churn over time.
  • New Initiatives (Eats, Fintech, Advertising) Offer Optionality: Adjacency businesses can diversify revenue and lift margins, but typically require continued investment and may carry near-term losses before reaching scale.
  • Key Risks: Competitive Intensity, Regulatory Factors, and FX Exposure: Competition in Korean commerce and delivery remains intense, while regulatory scrutiny and KRW/USD currency movements can influence reported results, costs, and investor sentiment.
Bull Thesis:
  • Dominant Market Position & Logistics Network: Coupang holds a commanding market share in South Korea's e-commerce sector, underpinned by its proprietary 'Rocket Delivery' logistics infrastructure. This extensive network provides unparalleled speed and convenience, creating a significant competitive moat and high customer stickiness that is difficult for competitors to replicate.
  • Clear Path to Sustained Profitability & Free Cash Flow: The company has demonstrated a strong trend towards improving gross margins, achieving consistent positive adjusted EBITDA, and is nearing sustained positive free cash flow. This indicates increasing operational leverage and efficiency as the business scales, moving past its initial heavy investment phase.
  • Expanding Ecosystem & High Customer Loyalty: Coupang's 'Rocket Wow' membership program integrates a growing suite of services, including e-commerce, food delivery (Coupang Eats), streaming (Coupang Play), and fintech (Coupang Pay). This comprehensive ecosystem fosters deep customer engagement and loyalty, reducing churn and increasing lifetime value.
  • Promising International Expansion in Taiwan: Following a successful pilot, Coupang's expansion into Taiwan has shown strong early traction, demonstrating the potential to replicate its successful model in other densely populated, high e-commerce penetration markets. This offers a viable avenue for future growth and revenue diversification outside of South Korea.
Bear Thesis:
  • Intense Competition & Pricing Pressure: Despite its dominance, Coupang faces fierce competition across various segments from established players like Naver Shopping, Shinsegae, and Lotte, as well as specialized services. This competitive landscape could lead to ongoing pricing pressure, increased marketing spend, and potentially limit margin expansion.
  • High Operating Costs & Capital Intensity: The 'Rocket Delivery' model, while a key differentiator, is inherently capital-intensive, requiring significant ongoing investment in infrastructure, technology, and labor. While profitability is improving, these high fixed and variable costs could limit long-term margin potential and free cash flow generation compared to asset-light models.
  • Reliance on South Korean Market: A substantial majority of Coupang's revenue and profits are still derived from the South Korean market. This concentration makes the company susceptible to economic downturns, adverse regulatory changes, or shifts in consumer behavior specific to that single market, posing a geographic risk.
  • Regulatory & Labor Scrutiny: As a major employer and market player in South Korea, Coupang faces increasing scrutiny regarding labor practices, market dominance, and data privacy. Potential regulatory actions, increased compliance costs, or labor disputes could impact operations, reputation, and financial performance.
Main Competitors:
  • Naver Corporation ($035420.KS) (Naver Shopping, Naver Pay), Naver is South Korea's dominant search engine and a major e-commerce player. It competes with Coupang through its Naver Shopping platform, which aggregates products from various sellers, and Naver Pay, a widely used payment service. Naver leverages its massive user base and content ecosystem to drive traffic to its shopping platform, offering a marketplace model versus Coupang's direct retail and proprietary logistics.
  • Shinsegae Group ($004170.KS (Shinsegae Inc.), 000660.KS (E-Mart Inc.)) (SSG.com, Gmarket, Auction, Emart), Shinsegae is a traditional retail giant that has aggressively expanded its online presence. Its SSG.com platform competes directly in online grocery and general merchandise, leveraging its Emart hypermarket network. The acquisition of eBay Korea's Gmarket and Auction platforms further solidified its position as a major e-commerce marketplace, challenging Coupang across various product categories and delivery speeds.
  • Kurly Inc. (Market Kurly), Market Kurly is a specialized online grocery delivery service known for its premium fresh produce and pioneering 'dawn delivery' model. It directly competes with Coupang Fresh in the high-growth segment of online grocery, particularly for customers seeking high-quality ingredients and ultra-fast, scheduled morning deliveries.
  • Woowa Brothers Corp. (Baedal Minjok (Baemin)), Woowa Brothers operates Baedal Minjok (Baemin), the largest food delivery platform in South Korea. It competes directly with Coupang Eats for market share in the highly competitive food delivery sector, leveraging its extensive network of restaurants and delivery riders. Woowa Brothers is a subsidiary of Delivery Hero (DHER.DE).
Moat:
Coupang's competitive landscape in South Korea is intense, characterized by a mix of established conglomerates, tech giants, and specialized startups. Its primary moat lies in its unparalleled end-to-end logistics network, including proprietary warehouses, delivery fleet, and technology, which enables its signature 'Rocket Delivery' and 'Dawn Delivery' services. Competitors like Naver leverage vast user bases and marketplace models, while traditional retailers like Shinsegae and Lotte are digitizing their extensive physical footprints. Niche players like Market Kurly and Baedal Minjok challenge Coupang in specific high-growth segments like premium grocery and food delivery. Coupang's strategy involves expanding its ecosystem (Coupang Play, Coupang Pay) to increase customer stickiness and leverage its logistics advantage across multiple services, aiming to be the indispensable platform for Korean consumers.
Income Statements:
Quarterly
Annual
    Unit: USD2026-03-31 2025-12-31 2025-09-30 2025-06-30 2025-03-31 2024-12-31 2024-09-30 2024-06-30 2024-03-31 2023-12-31 2023-09-30 2023-06-30 2023-03-31 2022-12-31 2022-09-30 2022-06-30 2022-03-31 2021-12-31 2021-09-30 2021-06-30 2021-03-31 
                         
      net retail sales
    6,476,000,000 6,636,000,000 7,081,000,000 6,507,000,000 6,088,000,000 6,052,000,000 6,140,000,000 5,779,000,000 5,895,000,000 5,563,171,000 5,314,683,000 5,140,346,000 5,204,800,000 4,760,512,000 4,540,393,000 4,481,165,000 4,556,107,000 4,549,290,000 4,137,136,000 3,994,506,000 3,807,043,000 
      net other revenue
    2,028,000,000 2,199,000,000 2,186,000,000 2,017,000,000 1,820,000,000 1,913,000,000 1,726,000,000 1,544,000,000 1,219,000,000 997,855,000 868,872,000 697,543,000 595,730,000 566,262,000 560,941,000 556,656,000 560,579,000 527,403,000 507,569,000 483,608,000 399,817,000 
      total net revenues
    8,504,000,000 8,835,000,000 9,267,000,000 8,524,000,000 7,908,000,000 7,965,000,000 7,866,000,000 7,323,000,000 7,114,000,000 6,561,026,000 6,183,555,000 5,837,889,000 5,800,530,000 5,326,774,000 5,101,334,000 5,037,821,000 5,116,686,000 5,076,693,000 4,644,705,000 4,478,114,000 4,206,860,000 
      yoy
    7.54% 10.92% 17.81% 16.40% 11.16% 21.40% 27.21% 25.44% 22.64% 23.17% 21.21% 15.88% 13.36% 4.93% 9.83% 12.50% 21.63%     
      qoq
    -3.75% -4.66% 8.72% 7.79% -0.72% 1.26% 7.41% 2.94% 8.43% 6.10% 5.92% 0.64% 8.89% 4.42% 1.26% -1.54% 0.79% 9.30% 3.72% 6.45%  
      cost of sales
    6,207,000,000 6,291,000,000 6,547,000,000 5,963,000,000 5,592,000,000 5,474,000,000 5,597,000,000 5,181,000,000 5,185,000,000 4,880,528,000 4,617,768,000 4,314,101,000 4,380,603,000 4,047,988,000 3,867,446,000 3,884,028,000 4,073,280,000 4,271,092,000 3,890,178,000 3,819,620,000 3,474,354,000 
      operating, general and administrative
    2,539,000,000 2,536,000,000 2,558,000,000 2,412,000,000 2,162,000,000 2,179,000,000 2,160,000,000 2,167,000,000 1,889,000,000 1,549,399,000 1,478,303,000 1,376,146,000 1,313,152,000 1,195,377,000 1,156,468,000 1,220,936,000 1,249,111,000 1,202,199,000 1,069,639,000 1,173,430,000 999,822,000 
      total operating cost and expenses
    8,746,000,000 8,827,000,000 9,105,000,000 8,375,000,000 7,754,000,000 7,653,000,000 7,757,000,000 7,348,000,000 7,074,000,000 6,429,927,000 6,096,071,000 5,690,247,000 5,693,755,000 5,243,365,000 5,023,914,000 5,104,964,000 5,322,391,000 5,473,291,000 4,959,817,000 4,993,050,000 4,474,176,000 
      operating income
    -242,000,000 8,000,000 162,000,000 149,000,000 154,000,000 312,000,000 109,000,000 -25,000,000 40,000,000 131,099,000 87,484,000 147,642,000 106,775,000 83,409,000 77,420,000 -67,143,000 -205,705,000 -396,598,000 -315,112,000 -514,936,000 -267,316,000 
      yoy
    -257.14% -97.44% 48.62% -696.00% 285.00% 137.99% 24.59% -116.93% -62.54% 57.18% 13.00% -319.89% -151.91% -121.03% -124.57% -86.96% -23.05%     
      qoq
    -3125.00% -95.06% 8.72% -3.25% -50.64% 186.24% -536.00% -162.50% -69.49% 49.85% -40.75% 38.27% 28.01% 7.74% -215.31% -67.36% -48.13% 25.86% -38.81% 92.63%  
      operating margin %
    -2.85% 0.09% 1.75% 1.75% 1.95% 3.92% 1.39% -0.34% 0.56% 2.00% 1.41% 2.53% 1.84% 1.57% 1.52% -1.33% -4.02% -7.81% -6.78% -11.50% -6.35% 
      interest income
    44,000,000 47,000,000 52,000,000 51,000,000 49,000,000 53,000,000 55,000,000 53,000,000 55,000,000 54,272,000 50,237,000 41,630,000 31,861,000 26,497,000 15,403,000 7,364,000 3,534,000 3,195,000 2,603,000 1,907,000 940,000 
      interest expense
    -13,000,000 -16,000,000 -22,000,000 -25,000,000 -23,000,000 -40,000,000 -36,000,000 -37,000,000 -27,000,000 -13,614,000 -13,295,000 -12,813,000 -8,278,000 -7,173,000 -6,485,000 -6,143,000 -7,368,000 -7,311,000 -7,376,000 -5,848,000 -24,823,000 
      other income
    -44,000,000 -17,000,000 -27,000,000 19,000,000 36,000,000 1,750,000 4,000,000 12,000,000  -4,889,000 -7,776,000  -6,539,000 -9,200,000 11,224,000 -9,229,000 490,000 -3,434,000 -4,026,000 373,000  
      income before income taxes
    -255,000,000 22,000,000 165,000,000 194,000,000 216,000,000 279,000,000 132,000,000 3,000,000 59,000,000 172,313,000 116,650,000 171,218,000 123,819,000 93,533,000 97,562,000 -75,151,000 -209,049,000 -404,148,000 -323,911,000 -518,504,000 -295,025,000 
      income tax expense
    11,000,000 48,000,000 70,000,000 163,000,000 102,000,000 148,000,000 68,000,000 108,000,000 83,000,000 -860,340,000 25,350,000 26,026,000 32,964,000 -8,531,000 6,883,000 340,000 245,000 831,000 66,000 97,000 8,000 
      net income
    -266,000,000 -26,000,000 95,000,000 31,000,000 114,000,000 131,000,000 64,000,000 -105,000,000 -24,000,000 1,032,653,000 91,300,000 145,192,000 90,855,000 102,064,000 90,679,000 -75,491,000 -209,294,000 -404,979,000 -323,977,000 -518,601,000 -295,033,000 
      yoy
    -333.33% -119.85% 48.44% -129.52% -575.00% -87.31% -29.90% -172.32% -126.42% 911.77% 0.68% -292.33% -143.41% -125.20% -127.99% -85.44% -29.06%     
      qoq
    923.08% -127.37% 206.45% -72.81% -12.98% 104.69% -160.95% 337.50% -102.32% 1031.05% -37.12% 59.81% -10.98% 12.56% -220.12% -63.93% -48.32% 25.00% -37.53% 75.78%  
      net income margin %
    -3.13% -0.29% 1.03% 0.36% 1.44% 1.64% 0.81% -1.43% -0.34% 15.74% 1.48% 2.49% 1.57% 1.92% 1.78% -1.50% -4.09% -7.98% -6.98% -11.58% -7.01% 
      net income attributable to noncontrolling interests
       -1,000,000 7,000,000                 
      net income attributable to coupang stockholders
    -266,000,000 -26,000,000 95,000,000 32,000,000 107,000,000 156,000,000 70,000,000 -77,000,000 5,000,000             
      earnings per share
                         
      basic
    -0.15 -0.02 0.05 0.02 0.06  0.04 -0.04              
      diluted
    -0.15 -0.02 0.05 0.02 0.06  0.04 -0.04              
      weighted-average shares outstanding
                         
      basic
    1,825 1,818 1,823 1,817 1,806 1,794 1,795 1,789 1,794 1,782 1,784,363 1,779,508 1,774,843  1,767,275       
      diluted
    1,825 1,855 1,864 1,855 1,840 1,826 1,829 1,789 1,815 1,803 1,808,311 1,800,102 1,794,453  1,790,941       
      net loss attributable to noncontrolling interests
         -25,000,000 -6,000,000 -28,000,000 -29,000,000             
      other expense
            -9,000,000   -5,241,000         -3,826,000 
      net income attributable to class a and class b common stockholders per share:
                         
      basic and diluted
             0.045 0.05 0.08 0.05 -0.028 0.05       
      weighted-average shares used for eps calculation
                   1,763,264 1,756,739 1,423,887 1,747,255 1,743,109 434,917 
      basic
    1,825 1,818 1,823 1,817 1,806 1,794 1,795 1,789 1,794 1,782 1,784,363 1,779,508 1,774,843  1,767,275       
      diluted
    1,825 1,855 1,864 1,855 1,840 1,826 1,829 1,789 1,815 1,803 1,808,311 1,800,102 1,794,453  1,790,941       
      other comprehensive income:
                         
      foreign currency translation adjustments, net of tax
                 -13,679,250 -52,758,000 -4,970 3,011 1,957 24,266 -351 14,972 
      actuarial gain on defined severance benefits, net of tax
                 9,562,500 243,000 34,196 3,811 -1,927 1,266 -9,892 918 
      total other comprehensive income
                 -4,116,750 -52,515,000 29,226 6,822 7,794.75 25,532 -10,243 15,890 
      comprehensive income
                 -52,643,250 38,164,000       
      net loss attributable to class a and class b common stockholders per share, basic and diluted
                   -0.04 -0.12 -0.21 -0.19 -0.3 -0.68 
      weighted-average shares used for eps calculation
                   1,763,264 1,756,739 1,423,887 1,747,255 1,743,109 434,917 
      comprehensive loss
                   -46,265 -202,472 -452,804 -298,445 -528,844 -279,143 
      less: premium on repurchase of redeemable convertible preferred units
                         
      net loss attributable to class a and class b common stockholders
                     -404,979,000 -323,977,000 -518,601,000 -295,033,000 
    Balance Sheets:
    Quarterly
    Annual
      Unit: USD2026-03-31 2025-12-31 2025-09-30 2025-06-30 2025-03-31 2024-12-31 2024-09-30 2024-06-30 2024-03-31 2023-12-31 2023-09-30 2023-06-30 2023-03-31 2022-12-31 2022-09-30 2022-06-30 2022-03-31 2021-12-31 2021-09-30 2021-06-30 2021-03-31 
                           
        assets
                           
        cash and cash equivalents
      6,301,000,000 6,318,000,000 7,229,000,000 6,796,000,000 6,113,000,000 5,879,000,000 5,822,000,000 5,536,000,000 5,226,000,000 5,243,000,000 4,857,920,000 4,473,193,000 3,792,211,000 3,509,334,000 2,903,052,000 3,107,535,000 3,369,353,000 3,487,708,000 3,928,568,000 4,284,933,000 4,332,799,000 
        restricted cash
      90,000,000 94,000,000 95,000,000 93,000,000 86,000,000 151,000,000 139,000,000 257,000,000 347,000,000 353,000,000 400,255,000 268,975,000 330,188,000 176,316,000 156,970,000 163,468,000 307,100,000 319,800,000 337,098,000 171,321,000 196,097,000 
        accounts receivable
      351,000,000 363,000,000 393,000,000 499,000,000 484,000,000 407,000,000 517,000,000 547,000,000 601,000,000 314,000,000 285,081,000 138,855,000 126,892,000 184,463,000 169,424,000 187,644,000 170,603,000 175,350,000 134,316,000 129,043,000 81,423,000 
        inventories
      2,037,000,000 2,256,000,000 2,487,000,000 2,285,000,000 2,049,000,000 2,099,000,000 2,181,000,000 1,992,000,000 1,938,000,000 1,666,000,000 1,640,567,000 1,565,373,000 1,667,156,000 1,656,851,000 1,406,380,000 1,451,428,000 1,378,399,000 1,421,501,000 1,212,198,000 1,230,414,000 1,306,958,000 
        prepaids and other current assets
      584,000,000 660,000,000 602,000,000 503,000,000 474,000,000 458,000,000 553,000,000 477,000,000 457,000,000 316,000,000 245,868,000 270,382,000 198,235,000 303,166,000        
        total current assets
      9,363,000,000 9,691,000,000 10,806,000,000 10,176,000,000 9,206,000,000 8,994,000,000 9,212,000,000 8,809,000,000 8,569,000,000 7,892,000,000 7,429,691,000 6,716,778,000 6,114,682,000 5,830,130,000 4,928,041,000 5,161,399,000 5,482,400,000 5,636,806,000 5,911,333,000 6,028,173,000 6,156,409,000 
        property and equipment
      3,632,000,000 3,722,000,000 3,506,000,000 3,424,000,000 2,953,000,000 2,813,000,000 2,997,000,000 2,563,000,000 2,509,000,000 2,465,000,000 2,200,638,000 2,119,340,000 1,811,174,000 1,819,945,000 1,540,088,000 1,471,013,000 1,425,839,000 1,347,531,000 1,167,463,000 1,055,732,000 1,070,528,000 
        operating lease right-of-use assets
      2,844,000,000 2,765,000,000 2,717,000,000 2,540,000,000 2,317,000,000 2,016,000,000 2,240,000,000 1,993,000,000 1,912,000,000 1,601,000,000 1,484,273,000 1,427,407,000 1,341,091,000 1,405,248,000 1,292,486,000 1,436,363,000 1,465,868,000 1,374,629,000 1,259,962,000 1,238,697,000 1,129,538,000 
        intangible assets
      178,000,000 190,000,000 201,000,000 210,000,000 215,000,000 271,000,000 306,000,000 319,000,000 349,000,000             
        deferred tax assets
      597,000,000 596,000,000 655,000,000 646,000,000 612,000,000 622,000,000 764,000,000 757,000,000 841,000,000 925,000,000            
        long-term lease deposits and other
      785,000,000 823,000,000 783,000,000 835,000,000 683,000,000 628,000,000 823,000,000 754,000,000 769,000,000 463,000,000 445,732,000 421,965,000 441,822,000 455,956,000 355,733,000 345,570,000 308,462,000 270,290,000 240,271,000 243,388,000 231,204,000 
        total assets
      17,399,000,000 17,787,000,000 18,668,000,000 17,831,000,000 15,986,000,000 15,344,000,000 16,342,000,000 15,195,000,000 14,949,000,000 13,346,000,000 11,562,769,000 10,687,013,000 9,710,305,000 9,512,903,000 8,126,661,000 8,425,203,000 8,693,210,000 8,641,834,000 8,587,270,000 8,574,510,000 8,596,558,000 
        liabilities and equity
                           
        accounts payable
      5,965,000,000 6,298,000,000 6,795,000,000 6,487,000,000 5,702,000,000 5,554,000,000 5,899,000,000 5,621,000,000 5,370,000,000 5,099,000,000 4,616,045,000 4,077,023,000 3,684,956,000 3,622,332,000 2,940,540,000 3,294,481,000 3,330,095,000 3,442,720,000 3,216,880,000 3,199,812,000 2,964,877,000 
        accrued expenses
      406,000,000 515,000,000 467,000,000 430,000,000 391,000,000 461,000,000 473,000,000 516,000,000 388,000,000 352,000,000 311,886,000 271,950,000 247,098,000 298,869,000 248,794,000 241,316,000 249,619,000 304,293,000 164,678,000 129,946,000 134,857,000 
        deferred revenue
      183,000,000 188,000,000 210,000,000 188,000,000 172,000,000 141,000,000 191,000,000 139,000,000 135,000,000 97,000,000 85,529,000 93,255,000 93,263,000 92,361,000 129,235,000 105,429,000 100,554,000 93,972,000 80,450,000 71,962,000 64,269,000 
        short-term borrowings
      1,672,000,000 960,000,000 1,371,000,000 785,000,000 556,000,000 479,000,000 379,000,000 336,000,000 272,000,000 282,000,000 232,094,000 232,248,000 223,446,000 175,403,000 159,640,000 47,551,000 7,686,000 7,811,000 168,052,000 172,368,000 154,218,000 
        current portion of long-term operating lease obligations
      557,000,000 545,000,000 519,000,000 505,000,000 444,000,000 422,000,000 456,000,000 427,000,000 419,000,000 386,000,000 351,025,000 331,505,000 319,426,000 325,924,000 278,030,000 302,148,000 299,571,000 287,066,000 260,395,000 245,864,000 216,656,000 
        other current liabilities
      840,000,000 851,000,000 831,000,000 805,000,000 646,000,000 593,000,000 765,000,000 654,000,000 655,000,000 526,000,000 526,765,000 451,586,000 456,907,000 418,681,000 270,295,000 266,295,000 313,910,000 266,709,000 300,525,000 245,470,000 211,028,000 
        total current liabilities
      9,623,000,000 9,357,000,000 10,193,000,000 9,369,000,000 7,911,000,000 7,716,000,000 8,185,000,000 7,858,000,000 7,435,000,000 6,945,000,000 6,505,774,000 5,643,320,000 5,174,130,000 5,062,506,000 4,029,253,000 4,263,328,000 4,494,704,000 4,744,288,000 4,576,868,000 4,535,826,000 3,917,166,000 
        long-term debt
      617,000,000 648,000,000 618,000,000 850,000,000 1,002,000,000 988,000,000 1,194,000,000 1,047,000,000 1,062,000,000 529,000,000 527,711,000 718,681,000 522,817,000 537,880,000 561,069,000 595,557,000 611,053,000 283,190,000 169,333,000 4,132,000 273,800,000 
        long-term operating lease obligations
      2,550,000,000 2,482,000,000 2,441,000,000 2,270,000,000 2,078,000,000 1,770,000,000 1,970,000,000 1,740,000,000 1,668,000,000 1,387,000,000 1,295,117,000 1,255,344,000 1,178,124,000 1,233,680,000 1,142,179,000 1,268,744,000 1,296,787,000 1,201,277,000 1,103,478,000 1,072,241,000 981,063,000 
        defined severance benefits and other
      679,000,000 677,000,000 675,000,000 657,000,000 597,000,000 693,000,000 716,000,000 603,000,000 585,000,000 381,000,000 305,790,000 294,191,000 275,204,000 264,924,000 222,194,000 229,478,000 253,405,000 237,122,000 169,485,000 159,682,000 149,404,000 
        total liabilities
      13,469,000,000 13,164,000,000 13,927,000,000 13,146,000,000 11,588,000,000 11,167,000,000 12,065,000,000 11,248,000,000 10,750,000,000 9,242,000,000 8,634,392,000 7,911,536,000 7,150,275,000 7,098,990,000 5,954,695,000 6,357,107,000 6,655,949,000 6,465,877,000 6,019,164,000 5,771,881,000 5,321,433,000 
        commitments and contingencies
                           
        equity
                           
        common stock
                           
        class a — shares authorized 10,000, outstanding 1,651 and 1,665class b — shares authorized 250, outstanding 158 and 158
                           
        additional paid-in capital
      8,757,000,000 9,025,000,000 9,063,000,000 9,025,000,000 8,898,000,000 8,736,000,000 8,625,000,000 8,509,000,000 8,578,000,000 8,489,000,000 8,401,998,000 8,316,100,000 8,227,469,000 8,154,076,000 8,080,618,000 8,014,912,000 7,937,813,000 7,874,038,000 7,813,384,000 7,749,463,000 7,693,115,000 
        accumulated other comprehensive loss
      -540,000,000 -381,000,000 -327,000,000 -250,000,000 -404,000,000 -404,000,000 -51,000,000 -198,000,000 -121,000,000      -64,206,000 -11,691,000 -40,917,000 -47,739,000  -25,446,000 -15,203,000 
        accumulated deficit
      -4,287,000,000 -4,021,000,000 -3,995,000,000 -4,090,000,000 -4,122,000,000 -4,229,000,000 -4,385,000,000 -4,455,000,000 -4,378,000,000 -4,383,000,000 -5,415,212,000 -5,506,512,000 -5,651,704,000 -5,742,559,000 -5,844,623,000 -5,935,302,000 -5,859,811,000 -5,650,517,000 -5,245,538,000 -4,921,561,000 -4,402,960,000 
        total equity
      3,930,000,000 4,623,000,000 4,741,000,000 4,685,000,000 4,374,000,000 4,102,000,000 4,193,000,000 3,855,000,000 4,085,000,000             
        total liabilities and equity
      17,399,000,000                     
        liabilities, redeemable noncontrolling interests, and equity
                           
        current portion of long-term debt
         169,000,000  66,000,000 22,000,000 165,000,000 196,000,000 203,000,000 382,430,000 185,753,000 149,034,000 128,936,000 2,719,000 6,108,000 193,269,000 341,717,000 385,888,000 470,404,000 171,261,000 
        redeemable noncontrolling interests
          24,000,000  84,000,000 92,000,000 114,000,000             
        class a — shares authorized 10,000, outstanding 1,665 and 1,643class b — shares authorized 250, outstanding 158 and 158
                           
        noncontrolling interests
          2,000,000 -1,000,000 4,000,000 -1,000,000 6,000,000             
        total liabilities, redeemable noncontrolling interests, and equity
       17,787,000,000 18,668,000,000 17,831,000,000                  
        class a — shares authorized 10,000, outstanding 1,661 and 1,643class b — shares authorized 250, outstanding 158 and 158
                           
        class a — shares authorized 10,000, outstanding 1,649 and 1,643class b — shares authorized 250, outstanding 158 and 158
                           
        total liabilities, redeemable noncontrolling interests and equity
          15,986,000,000 15,344,000,000 16,342,000,000 15,195,000,000 14,949,000,000             
        liabilities, redeemable noncontrolling interests and stockholders' equity
                           
        redeemable noncontrolling interest
           75,000,000    15,000,000            
        class a — shares authorized 10,000, outstanding 1,643 and 1,616class b — shares authorized 250, outstanding 158 and 175
                           
        class a — shares authorized 10,000, outstanding 1,621 and 1,616class b — shares authorized 250, outstanding 175 and 175
                           
        class a — shares authorized 10,000, outstanding 1,615 and 1,616class b — shares authorized 250, outstanding 175 and 175
                           
        class a — shares authorized 10,000, outstanding 1,620 and 1,616class b — shares authorized 250, outstanding 175 and 175
                           
        liabilities and stockholders' equity
                           
        stockholders' equity
                           
        class a — shares authorized 10,000, outstanding 1,616 and 1,598class b — shares authorized 250, outstanding 175 and 175
                           
        accumulated other comprehensive income
               -17,000,000 -58,588,000 -34,289,000 -15,913,000 2,219,000     86,000   
        total stockholders' equity
               4,089,000,000 2,928,377,000 2,775,477,000 2,560,030,000 2,413,913,000 2,171,966,000 2,068,096,000 2,037,261,000     
        total liabilities and stockholders' equity
               13,346,000,000 11,562,769,000 10,687,013,000 9,710,305,000 9,512,903,000 8,126,661,000 8,425,203,000 8,693,210,000     
        long-term restricted cash
                2,435,000 1,523,000 1,536,000 1,624,000 192,000 1,151,000 1,105,000 2,839,000 4,341,000 4,430,000 4,802,000 
        contingencies
                           
        class a common stock, 0.0001 par value...
                179,000 178,000 178,000 177,000 177,000 177,000 176,000 175,000 174,000 173,000 173,000 
        current assets:
                           
        other current assets
                    292,215,000 251,324,000 256,945,000 232,447,000 299,153,000 212,462,000 239,132,000 
        goodwill
                    10,121,000 9,707,000 9,536,000 9,739,000 3,900,000 4,090,000 4,077,000 
        current liabilities:
                           
        liabilities, redeemable convertible preferred units and stockholders'/members’ equity
                           
        convertible notes
                           
        redeemable convertible preferred units, no par value; no units authorized, issued or outstanding, and no liquidation preference as of december 31, 2021; 1,448,632,049 units authorized, 1,372,898,443 units issued, 1,329,464,982 units outstanding, and aggregate liquidation preference of 3,584,028 as of december 31, 2020
                           
        stockholders'/members’ equity
                           
        common units, no par value; no units authorized, issued or outstanding as of december 31, 2021; 264,166,544 units authorized, 114,566,705 units issued, and 105,822,205 units outstanding as of december 31, 2020
                           
        total stockholders'/members' equity
                       2,175,957,000    
        total liabilities, redeemable convertible preferred units and stockholders'/members' equity
                       8,641,834,000    
        table of contents
                           
        redeemable convertible preferred units, no par value; no units authorized, issued or outstanding, and no liquidation preference as of september 30, 2021; 1,448,632,049 units authorized, 1,372,898,443 units issued, 1,329,464,982 units outstanding, and aggregate liquidation preference of 3,584,028 as of december 31, 2020
                           
        common units, no par value; no units authorized, issued or outstanding as of september 30, 2021; 264,166,544 units authorized, 114,566,705 units issued, and 105,822,205 units outstanding as of december 31, 2020
                           
        total stockholders'/members’ equity
                        2,568,106,000 2,802,629,000 3,275,125,000 
        total liabilities, redeemable convertible preferred units and stockholders'/members’ equity
                        8,587,270,000 8,574,510,000 8,596,558,000 
        redeemable convertible preferred units, no par value; no units authorized, issued or outstanding, and no liquidation preference as of june 30, 2021; 1,448,632,049 units authorized, 1,372,898,443 units issued, 1,329,464,982 units outstanding, and aggregate liquidation preference of 3,584,028 as of december 31, 2020
                           
        common units, no par value; no units authorized, issued or outstanding as of june 30, 2021; 264,166,544 units authorized, 114,566,705 units issued, and 105,822,205 units outstanding as of december 31, 2020
                           
        redeemable convertible preferred units, no par value; no units authorized, issued or outstanding, and no liquidation preference as of march 31, 2021; 1,448,632,049 units authorized, 1,372,898,443 units issued, 1,329,464,982 units outstanding, and aggregate liquidation preference of 3,584,028 as of december 31, 2020
                           
        common units, no par value; no units authorized, issued or outstanding as of march 31, 2021; 264,166,544 units authorized, 114,566,705 units issued, and 105,822,205 units outstanding as of december 31, 2020
                           
      Cashflow Statements:
      Quarterly
      Annual
        Unit: USD2026-03-31 2025-12-31 2025-09-30 2025-06-30 2025-03-31 2024-12-31 2024-09-30 2024-06-30 2024-03-31 2023-12-31 2023-09-30 2023-06-30 2023-03-31 2022-12-31 2022-09-30 2022-06-30 2022-03-31 2021-12-31 2021-09-30 2021-06-30 2021-03-31 
                             
          operating activities
                             
          net income
        -266,000,000 -26,000,000 95,000,000 31,000,000 114,000,000 131,000,000 64,000,000 -105,000,000 -24,000,000 1,032,653,000 91,300,000 145,192,000 90,855,000         
          adjustments to reconcile net income to net cash from operating activities:
                             
          depreciation and amortization
        143,000,000 136,000,000 133,000,000 126,000,000 122,000,000 120,000,000 112,000,000 106,000,000 95,000,000 77,184,000 67,393,000 66,178,000 64,245,000 56,902,000 54,424,000 60,399,000 59,240,000 55,614,000 51,540,000 46,942,000 47,384,000 
          provision for severance benefits
        67,000,000 69,000,000 62,000,000 59,000,000 56,000,000 49,000,000 48,000,000 45,000,000 45,000,000 41,757,000 41,141,000 37,411,000 38,691,000 37,168,000 36,620,000 42,954,000 44,482,000 27,565,000 34,621,000 33,756,000 32,272,000 
          equity-based compensation
        122,000,000 123,000,000 118,000,000 113,000,000 121,000,000 122,000,000 114,000,000 109,000,000 88,000,000 85,902,000 83,795,000 86,404,000 69,899,000 70,682,000 63,075,000 72,916,000 55,593,000 55,895,000 56,138,000 50,346,000 86,966,000 
          non-cash operating lease expense
        143,000,000 138,000,000 132,000,000 121,000,000 116,000,000 107,000,000 114,000,000 108,000,000 103,000,000 90,062,000 84,609,000 79,815,000 83,514,000 78,337,000 75,647,000 78,463,000 77,223,000 71,039,000 66,147,000 64,461,000 57,318,000 
          deferred income taxes
        -28,000,000 41,000,000 -27,000,000 12,000,000 11,000,000 83,000,000 39,000,000 56,000,000 47,000,000             
          other
        98,000,000 31,000,000 89,000,000 88,000,000 1,000,000  57,000,000 76,000,000 42,000,000  14,463,000 56,415,000 28,716,000         
          change in operating assets and liabilities, net of acquisition:
                             
          accounts receivable
        -8,000,000 28,000,000 89,000,000 -80,000,000 93,000,000 93,000,000 37,000,000 -14,000,000 -18,968,000 -155,230,000 -14,493,000 55,691,000 5,498,000 -1,983,000 -37,608,000 266,000 -44,248,000 -13,577,000 -48,305,000 -14,076,000 
          inventories
        128,000,000 175,000,000 -298,000,000 -92,000,000 -18,000,000 -142,000,000 -71,000,000 -130,000,000 -33,000,000 42,692,000 -104,918,000 79,192,000 -60,966,000 -78,273,000 -103,670,000 -191,954,000 6,863,000 -219,400,000 -41,368,000 -57,748,000 -209,443,000 
          other assets
        -41,000,000 -112,000,000 -129,000,000 -165,000,000 -111,000,000 112,000,000 -132,000,000 -77,000,000 -55,000,000 -87,732,000 -72,862,000 -52,064,000 59,658,000 -15,821,000 -126,496,000 -80,546,000 -66,512,000 3,992,000 -102,936,000 -7,000,000 -72,439,000 
          accounts payable
        53,000,000 -420,000,000 565,000,000 259,000,000 111,000,000 197,000,000 -41,000,000 382,000,000 -31,000,000 278,635,000 656,602,000 416,597,000 162,166,000 280,894,000 -27,070,000 162,534,000 28,044,000 166,960,000 165,043,000 229,949,000 166,536,000 
          accrued expenses
        -97,000,000 58,000,000 46,000,000 38,000,000 -93,000,000 28,000,000 -79,000,000 141,000,000 -30,000,000 27,600,000 43,333,000 18,972,000 -46,905,000 13,560,000 31,306,000 12,316,000 -49,981,000 155,993,000 40,826,000 -12,959,000 22,737,000 
          other liabilities
        -130,000,000 -159,000,000 -83,000,000 -45,000,000 4,000,000 -124,000,000 16,000,000 -84,000,000 -21,000,000 -116,884,000 -27,987,000 -99,868,000 -44,261,000 32,226,000 -65,275,000 -120,881,000 -25,849,000 -97,378,000 -7,082,000 -44,569,000 -42,475,000 
          net cash from operating activities
        184,000,000 82,000,000 792,000,000 545,000,000 354,000,000 676,000,000 334,000,000 664,000,000 212,000,000 609,307,000 721,639,000 819,751,000 501,303,000 580,476,000 58,164,000 -18,262,000 -54,939,000 -202,746,000 -55,366,000 30,883,000 -183,349,000 
          capital expenditures
        -296,000,000 -360,000,000 -353,000,000 -299,000,000 -239,000,000 -214,000,000 -380,000,000 -178,000,000 -107,000,000 -233,727,000 -190,650,000 -376,402,000 -95,221,000 -121,188,000 -283,400,000 -180,768,000 -238,906,000 -168,109,000 -190,058,000 -168,665,000 -146,831,000 
          free cash flows
        -112,000,000 -278,000,000 439,000,000 246,000,000 115,000,000 462,000,000 -46,000,000 486,000,000 105,000,000 375,580,000 530,989,000 443,349,000 406,082,000 459,288,000 -225,236,000 -199,030,000 -293,845,000 -370,855,000 -245,424,000 -137,782,000 -330,180,000 
          investing activities
                             
          purchases of property and equipment
        -296,000,000 -360,000,000 -353,000,000 -299,000,000 -239,000,000 -214,000,000 -380,000,000 -178,000,000 -107,000,000 -233,727,000 -190,650,000 -376,402,000 -95,221,000 -121,188,000 -283,400,000 -180,768,000 -238,906,000 -168,109,000 -190,058,000 -168,665,000 -146,831,000 
          proceeds from sale of property and equipment
        2,000,000 3,000,000 1,000,000 1,000,000 1,000,000 4,000,000 2,000,000 2,000,000 6,539,000 5,248,000 6,549,000 664,000 2,582,000 2,790,000 3,565,000 4,245,000 904,000 835,000 95,000 30,000 
          other investing activities
        -8,000,000 -16,000,000 -16,000,000 -1,000,000 25,000,000 72,000,000 -7,000,000 -2,000,000 -80,000,000 -36,102,000 33,812,000 -59,535,000 11,825,000 -11,195,000 -8,145,000 -3,467,000 -14,367,000 -1,508,000 -12,008,000 13,471,000 -3,681,000 
          net cash from investing activities
        -302,000,000 -376,000,000 -366,000,000 -299,000,000 -213,000,000 -141,000,000 -383,000,000 -178,000,000 -117,000,000 -263,290,000 -151,590,000 -429,388,000 -82,732,000 -129,801,000 -288,755,000 -180,670,000 -249,028,000 -168,713,000 -201,231,000 -155,099,000 -150,482,000 
          financing activities
                             
          proceeds from issuance of common stock, equity-based compensation plan
        1,000,000 1,000,000 1,000,000   1,000,000 2,000,000 1,000,000  2,104,000 2,227,000 3,495,000         
          repurchase of class a common stock
        -391,000,000 -162,000,000                  
          proceeds from short-term borrowings and long-term debt
        1,936,000,000 718,000,000 1,401,000,000 486,000,000 295,000,000 432,000,000 321,000,000 90,000,000 14,000,000 155,492,000 97,086,000 287,470,000 31,952,000  139,749,000 59,461,000 343,975,000  193,364,000 58,944,000 56,464,000 
          repayment of short-term borrowings and long-term debt
        -1,198,000,000 -1,064,000,000 -1,168,000,000 -382,000,000 -267,000,000 -411,000,000 -321,000,000 -45,000,000 -17,000,000 -328,346,000 -26,504,000 -36,308,000 -842,000  -3,974,000 -181,068,000 -152,029,000  -84,007,000 -13,778,000 -13,687,000 
          other financing activities
         -1,000,000 -15,000,000 -12,000,000  -11,000,000 1,000,000 54,000,000       -491,000 -1,547,000 -857,000 -1,308,000 -494,000 -487,000 
          net cash from financing activities
        348,000,000 -507,000,000 152,000,000 92,000,000 16,000,000 20,000,000 -9,000,000 -132,000,000 52,000,000 -162,902,000 33,222,000 250,561,000 78,119,000 20,863,000 145,821,000 -117,914,000 198,582,000 -95,341,000 115,833,000 50,674,000 3,505,684,000 
          effect of exchange rate changes on cash and cash equivalents and restricted cash
        -251,000,000 -111,000,000 -143,000,000                   
          net increase in cash and cash equivalents and restricted cash
        -21,000,000 -912,000,000 435,000,000                   
          cash and cash equivalents and restricted cash, as of beginning of period
        6,412,000,000                   
          cash and cash equivalents and restricted cash, as of end of period
        6,391,000,000 -912,000,000 435,000,000                   
          fulfillment center fire insurance gain
                             
          net cash acquired in acquisition
             68,000,000             
          effect of exchange rate changes on cash and cash equivalents, and restricted cash
            12,000,000 -486,000,000 226,000,000 -134,000,000 -170,000,000 153,549,000 -86,352,000 -21,168,000 -60,029,000 155,522,000 -127,170,000 -88,558,000 -27,404,000 7,140,000 -49,914,000 529,000 -39,457,000 
          net increase in cash and cash equivalents, and restricted cash
            169,000,000 69,000,000 168,000,000 220,000,000 -23,000,000 336,664,000 516,919,000 619,756,000 436,661,000 627,060,000 -211,940,000 -405,404,000 -132,789,000 -459,660,000 -190,678,000 -73,013,000 3,132,396,000 
          cash and cash equivalents, and restricted cash, as of beginning of period
            6,031,000,000 5,597,000,000 -274,000 3,687,274,000 3,810,347,000 1,401,302,000 
          cash and cash equivalents, and restricted cash, as of end of period
            6,200,000,000 69,000,000 168,000,000 220,000,000 5,574,000,000 336,390,000 516,919,000 619,756,000 4,123,935,000 627,060,000 -211,940,000 -405,404,000 3,677,558,000 -459,660,000 -190,678,000 -73,013,000 4,533,698,000 
          adjustments to reconcile net loss to net cash from operating activities:
                             
          non-cash others
                     55,232,000 -7,085,000 47,107,000 16,514,000 25,192,000 15,380,000 2,253,000 15,153,000 
          change in operating assets and liabilities:
                             
          net short-term borrowings and other financing activities
                 8,778,000 -39,464,000 -2,828,000 43,514,000 -9,148,000        
          inventory and fixed asset losses due to fulfillment center fire
                           
          proceeds from issuance of class a common stock upon initial public offering, net of underwriting discounts
                         3,431,277,000 
          deferred offering costs paid
                         -11,618,000 
          proceeds from issuance of common stock/units, equity-based compensation plan
                     2,776,000 2,631,000 4,184,000 8,183,000 4,760,000 7,784,000 6,002,000 43,735,000 
          net loss
                     102,064,000 90,679,000 -75,491,000 -209,294,000 -404,979,000 -323,977,000 -518,601,000 -295,033,000 
          paid-in-kind interest and accretion of discount on convertible notes
                         20,148,000 
          revaluation of derivative instrument
                             
          repurchase of common units and preferred units
                             
          proceeds from short-term borrowings
                             
          proceeds from long-term debt, net of issuance costs
                             
          repayment of short-term borrowings
                             
          repayment of long-term debt
                             
          operating activities:
                             
          deferred revenue
                      37,992,000 11,529,000 8,472,000 1,009,000 3,879,000 7,533,000 1,603,000 
          investing activities:
                             
          financing activities:
                             
          supplemental disclosure of cash-flow information:
                             
          cash paid for income taxes, net of refunds
                      1,510,000       
          cash paid for interest
                      5,683,000 5,210,000 6,249,000 7,290,000 6,090,000 1,112,000 6,973,000 
          non-cash investing and financing activities:
                             
          decrease in property and equipment-related accounts payable
                      -17,077,000       
          conversion of common units into class a and class b common stock
                         87,064,000 
          conversion of redeemable convertible preferred units into class a and class b common stock
                         3,465,611,000 
          conversion of convertible notes into class a common stock
                         609,999,000 
          cash paid for income taxes
                        2,232,000  1,355,000 -668,000 401,000 
          increase in property and equipment-related accounts payable
                        -74,563,000     
          increase in property and equipment-related accounts payable and accrued expenses
                          3,222,000   
          increase of property and equipment related to accounts payable and accrued expenses
                            1,230,000