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Yum! Brands, Inc
(NYSE:YUM) 

YUM stock logo

YUM! Brands, Inc., together with its subsidiaries, develops, operates, and franchises quick service restaurants worldwide. It operates through four segments: the KFC Division, the Pizza Hut Division, the Taco Bell Division, and the Habit Burger Grill Division. The company operates restaurants under ...

Founded: 1997
Full Time Employees: 34,000
Sector: Consumer Cyclical
Industry: Restaurants

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At a glance:
  • Global Franchised Model Drives Margin and Cash Flow Profile: Yum! Brands’ asset-light, heavily franchised structure generally supports higher operating margins, recurring royalty streams, and strong free cash flow conversion versus company-owned restaurant models.
  • KFC International Is a Key Growth Engine: KFC’s large international footprint and development pipeline are central to unit growth and system sales, making performance in major overseas markets an important driver of results.
  • Digital, Delivery, and Loyalty Continue to Expand Mix: Ongoing investments in mobile ordering, loyalty programs, and delivery partnerships aim to increase frequency and ticket size, while improving customer data and marketing efficiency.
  • Same-Store Sales Sensitive to Consumer and Value Dynamics: Comparable sales can be influenced by inflation, consumer trade-down behavior, promotional intensity, and competitive value offerings across quick-service peers.
  • Restaurant Development and Franchisee Health Remain Watch Items: Net new unit growth depends on franchisee returns, labor and food cost pressures, and access to capital; changes in these factors can affect development pace and royalty growth.
Bull Thesis:
  • Robust Global Franchise Model: Yum! Brands operates a highly profitable, asset-light franchise model, generating stable royalty revenues with minimal capital expenditure. This model allows for rapid global expansion and strong free cash flow generation, providing resilience against economic fluctuations and enabling efficient capital allocation.
  • Accelerated Digital Transformation and Delivery Growth: Significant investments in digital ordering platforms, loyalty programs, and strategic partnerships with third-party delivery services are driving increased customer engagement and sales. This focus on convenience and accessibility is crucial for capturing market share and enhancing customer lifetime value in the evolving QSR landscape.
  • Strong International Expansion Potential: With a substantial global footprint, particularly for KFC and Taco Bell, Yum! Brands has considerable runway for growth in emerging markets. These regions offer large, underserved populations and increasing disposable incomes, fueling new unit development and system sales growth for years to come.
  • Diversified and Resilient Brand Portfolio: The portfolio of iconic brands (KFC, Pizza Hut, Taco Bell) provides diversification. While some brands may face challenges, the overall strength and global appeal of KFC and the consistent innovation at Taco Bell often offset weaker performance in other segments, ensuring overall portfolio resilience and stable revenue streams.
Bear Thesis:
  • Intense Competition in the QSR Market: Yum! Brands operates in a highly competitive quick-service restaurant industry, facing pressure from established global players (e.g., McDonald's, Restaurant Brands International), regional chains, and emerging fast-casual concepts. This intense competition can limit pricing power, market share gains, and necessitate continuous marketing spend.
  • Inflationary Pressures and Franchisee Margin Squeeze: Rising costs for food, labor, and energy can significantly impact franchisee profitability. While Yum! Brands is asset-light, a decline in franchisee health or profitability could slow new unit development, reduce royalty payments, and strain the overall system, potentially leading to slower growth or store closures.
  • Underperformance and Stagnation of Certain Brands: While KFC and Taco Bell generally perform well, Pizza Hut has faced significant challenges and market share loss in key markets against competitors like Domino's and Papa John's. Continued underperformance in one of its core brands could drag down overall company growth and profitability, requiring substantial turnaround efforts.
  • Shifting Consumer Preferences and Health Trends: There is a growing global trend towards healthier eating, plant-based options, and more sustainable food choices. Traditional fast-food offerings may face long-term headwinds if Yum! Brands struggles to adapt its menu and brand image to these evolving consumer demands effectively, potentially alienating a segment of its customer base.
Main Competitors:
  • McDonald's Corporation ($MCD) (McDonald's restaurants), Competes directly across multiple QSR categories, particularly in burgers (with The Habit Burger Grill) and chicken (with KFC's chicken sandwiches), as well as general quick-service meals globally. They vie for similar customer demographics, prime real estate, and market share in the fast-food industry.
  • Restaurant Brands International Inc. ($RBI) (Burger King, Popeyes Louisiana Kitchen, Tim Hortons, Firehouse Subs), A major QSR conglomerate that directly competes with Yum! Brands through its various chains. Burger King competes with The Habit Burger Grill, while Popeyes Louisiana Kitchen is a direct and significant competitor to KFC in the fried chicken segment. They also compete for franchise partners and global expansion opportunities.
  • Domino's Pizza, Inc. ($DPZ) (Domino's Pizza), The primary direct competitor to Pizza Hut in the global pizza delivery and carryout market. They compete on price, speed of service, menu innovation, digital ordering technology, and customer loyalty within the highly competitive pizza segment.
  • Chipotle Mexican Grill, Inc. ($CMG) (Chipotle Mexican Grill restaurants), Competes with Yum! Brands in the fast-casual and QSR segments, particularly with Taco Bell for Mexican-inspired food and with The Habit Burger Grill for customers seeking fresh, customizable meal options. Chipotle's focus on fresh ingredients and customizable orders appeals to a similar, often health-conscious, demographic.
Moat:
Yum! Brands' primary moat lies in its portfolio of globally recognized, iconic brands (KFC, Pizza Hut, Taco Bell) and its highly effective, asset-light franchise model. This model allows for rapid global expansion with lower capital expenditure, leveraging local entrepreneurial drive. The strong brand equity fosters customer loyalty and provides pricing power. Its scale offers advantages in supply chain, marketing, and technology investments. Competition is intense and multi-faceted, coming from direct QSR rivals like McDonald's and RBI across various categories, segment-specific competitors such as Domino's challenging Pizza Hut, and fast-casual players like Chipotle vying for evolving consumer preferences. Yum! Brands mitigates these pressures through continuous brand revitalization, digital transformation, menu innovation (e.g., plant-based options), and aggressive international expansion, particularly in emerging markets where QSR penetration is still growing. The strength of its individual brands and the operational efficiency of its franchise system are key to maintaining its competitive edge.
Income Statements:
Quarterly
Annual
    Balance Sheets:
    Quarterly
    Annual
      Unit: USD2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31 2020-12-31 2019-12-31 2018-12-31 2017-12-31 2016-12-31 2015-12-26 2014-12-27 2013-12-28 2012-12-29 2011-12-31 2010-12-25 2009-12-26 2008-12-27 2007-01-28 2006-12-31 
                          
        assets
                          
        current assets
                          
        cash and cash equivalents
      709,000,000 616,000,000 512,000,000 367,000,000 486,000,000 730,000,000 605,000,000 292,000,000 1,522,000,000 704,000,000 737,000,000 578,000,000 573,000,000 776,000,000 1,198,000,000 1,426,000,000 353,000,000 216,000,000 789,000,000 319,000,000 
        accounts and notes receivable
      841,000,000 775,000,000 737,000,000 648,000,000 596,000,000 534,000,000 584,000,000 561,000,000 400,000,000 370,000,000 377,000,000 325,000,000 319,000,000 301,000,000 286,000,000 256,000,000 239,000,000 229,000,000 225,000,000 220,000,000 
        prepaid expenses and other current assets
      490,000,000 480,000,000 360,000,000 594,000,000 450,000,000 425,000,000 338,000,000 354,000,000 371,000,000 238,000,000 242,000,000 254,000,000 286,000,000 272,000,000 338,000,000 269,000,000 314,000,000 172,000,000 142,000,000 132,000,000 
        total current assets
      2,040,000,000 1,871,000,000 1,609,000,000 1,609,000,000 1,532,000,000 1,689,000,000 1,527,000,000 1,207,000,000 2,507,000,000 1,482,000,000 1,688,000,000 1,646,000,000 1,691,000,000 1,909,000,000 2,321,000,000 2,313,000,000 1,208,000,000 951,000,000 1,481,000,000 901,000,000 
        property, plant and equipment
      1,605,000,000 1,304,000,000 1,197,000,000 1,171,000,000 1,207,000,000 1,235,000,000 1,170,000,000 1,237,000,000 1,697,000,000 2,160,000,000 4,189,000,000 4,498,000,000 4,459,000,000 4,250,000,000 4,042,000,000 3,830,000,000 3,899,000,000 3,710,000,000 3,849,000,000 3,631,000,000 
        goodwill
      969,000,000 736,000,000 642,000,000 638,000,000 657,000,000 597,000,000 530,000,000 525,000,000 512,000,000 541,000,000 656,000,000 700,000,000 889,000,000 1,034,000,000 681,000,000 659,000,000 640,000,000 605,000,000 672,000,000 662,000,000 
        intangible assets
      909,000,000 416,000,000 377,000,000 354,000,000 359,000,000 343,000,000 244,000,000 242,000,000 110,000,000 151,000,000 271,000,000 318,000,000 638,000,000 690,000,000 299,000,000 475,000,000 462,000,000 335,000,000 333,000,000 347,000,000 
        other assets
      1,708,000,000 1,329,000,000 1,361,000,000 1,324,000,000 1,487,000,000 1,435,000,000 1,313,000,000 724,000,000 346,000,000 370,000,000 534,000,000 560,000,000 566,000,000 575,000,000 475,000,000 519,000,000 544,000,000 561,000,000 464,000,000 369,000,000 
        deferred income taxes
      965,000,000 1,071,000,000 1,045,000,000 750,000,000 724,000,000 553,000,000 447,000,000 195,000,000 139,000,000 774,000,000 676,000,000 93,000,000 123,000,000 111,000,000 112,000,000 61,000,000 81,000,000 81,000,000 125,000,000 57,000,000 
        total assets
      8,197,000,000 6,727,000,000 6,231,000,000 5,846,000,000 5,966,000,000 5,852,000,000 5,231,000,000 4,130,000,000 5,311,000,000 5,478,000,000 8,075,000,000 8,345,000,000 8,695,000,000 9,011,000,000 8,834,000,000 8,316,000,000 7,148,000,000 6,527,000,000 7,242,000,000 6,353,000,000 
        liabilities and shareholders’ deficit
                          
        current liabilities
                          
        accounts payable and other current liabilities
      1,433,000,000 1,211,000,000 1,169,000,000 1,251,000,000 1,334,000,000 1,189,000,000 960,000,000 911,000,000 813,000,000 1,132,000,000 1,985,000,000 1,972,000,000 1,929,000,000 1,945,000,000 1,874,000,000 1,602,000,000 1,413,000,000 1,473,000,000 1,650,000,000 1,386,000,000 
        income taxes payable
      46,000,000 31,000,000 55,000,000 16,000,000 13,000,000 33,000,000 150,000,000 69,000,000 123,000,000 37,000,000 77,000,000 77,000,000 169,000,000 97,000,000 142,000,000 61,000,000 82,000,000 114,000,000 52,000,000 37,000,000 
        short-term borrowings
      38,000,000 27,000,000 53,000,000 398,000,000 68,000,000 453,000,000 431,000,000 321,000,000 375,000,000 66,000,000 923,000,000 267,000,000 71,000,000 10,000,000 320,000,000 673,000,000 59,000,000 25,000,000 288,000,000 227,000,000 
        total current liabilities
      1,516,000,000 1,269,000,000 1,277,000,000 1,665,000,000 1,415,000,000 1,675,000,000 1,541,000,000 1,301,000,000 1,512,000,000 1,369,000,000 3,088,000,000 2,411,000,000 2,265,000,000 2,188,000,000 2,450,000,000 2,448,000,000 1,653,000,000 1,722,000,000 2,062,000,000 1,724,000,000 
        long-term debt
      11,872,000,000 11,306,000,000 11,142,000,000 11,453,000,000 11,178,000,000 10,272,000,000 10,131,000,000 9,751,000,000 9,429,000,000 9,061,000,000 3,054,000,000 3,077,000,000 2,918,000,000 2,932,000,000 2,997,000,000 2,915,000,000 3,207,000,000 3,564,000,000 2,924,000,000 2,045,000,000 
        other liabilities and deferred credits
      2,133,000,000 1,800,000,000 1,670,000,000 1,604,000,000 1,746,000,000 1,796,000,000 1,575,000,000 1,004,000,000 704,000,000 704,000,000 958,000,000 1,244,000,000 1,244,000,000 1,579,000,000 1,471,000,000 1,284,000,000 1,174,000,000 1,349,000,000 1,117,000,000 1,147,000,000 
        total liabilities
      15,521,000,000 14,375,000,000 14,089,000,000 14,722,000,000 14,339,000,000 13,743,000,000 13,247,000,000 12,056,000,000 11,645,000,000 11,134,000,000 7,100,000,000 6,732,000,000 6,427,000,000 6,699,000,000 6,918,000,000 6,647,000,000 6,034,000,000 6,635,000,000 6,103,000,000 4,916,000,000 
        shareholders’ deficit
                          
        common stock
        60,000,000            18,000,000 86,000,000 253,000,000 7,000,000   
        accumulated deficit
      -7,014,000,000 -7,256,000,000 -7,616,000,000 -8,507,000,000 -8,048,000,000 -7,480,000,000 -7,628,000,000 -7,592,000,000 -6,063,000,000            
        accumulated other comprehensive loss
      -311,000,000 -392,000,000 -302,000,000 -369,000,000 -325,000,000 -411,000,000 -388,000,000 -334,000,000 -271,000,000      -247,000,000 -227,000,000 -224,000,000   -156,000,000 
        total shareholders’ deficit
      -7,325,000,000 -7,648,000,000 -7,858,000,000 -8,876,000,000 -8,373,000,000 -7,891,000,000 -8,016,000,000 -7,926,000,000 -6,334,000,000            
        total liabilities and shareholders’ deficit
      8,197,000,000 6,727,000,000 6,231,000,000 5,846,000,000 5,966,000,000 5,852,000,000 5,231,000,000 4,130,000,000 5,311,000,000            
        see accompanying notes to consolidated financial statements.
                          
        advertising cooperative assets, restricted
              201,000,000 134,000,000 103,000,000 95,000,000 96,000,000 136,000,000 114,000,000 112,000,000 99,000,000 110,000,000 72,000,000 74,000,000 
        advertising cooperative liabilities
              201,000,000 134,000,000 103,000,000 95,000,000 96,000,000 136,000,000 114,000,000 112,000,000 99,000,000 110,000,000 72,000,000 74,000,000 
        inventories
              13,000,000 36,000,000 229,000,000 301,000,000 294,000,000 313,000,000 273,000,000 189,000,000 122,000,000 143,000,000 128,000,000 93,000,000 
        current assets of discontinued operations
                          
        noncurrent assets of discontinued operations
                          
        liabilities and shareholders’ equity
                          
        current liabilities of discontinued operations
                          
        noncurrent liabilities of discontinued operations
                          
        redeemable noncontrolling interest - discontinued operations
                          
        shareholders’ equity
                          
        retained earnings
               -5,223,000,000 1,150,000,000 1,737,000,000 2,102,000,000 2,286,000,000 2,052,000,000 1,717,000,000 996,000,000 303,000,000 1,119,000,000 1,593,000,000 
        accumulated other comprehensive income
               -433,000,000 -239,000,000 -190,000,000 64,000,000 -132,000,000    -418,000,000 20,000,000  
        total shareholders’ equity (deficit) – yum! brands, inc.
               -5,656,000,000       1,025,000,000    
        noncontrolling interests - discontinued operations
                          
        total shareholders’ equity
               -5,656,000,000 969,000,000 1,604,000,000 2,229,000,000 2,253,000,000 1,916,000,000 1,669,000,000 1,114,000,000 -108,000,000 1,139,000,000 1,437,000,000 
        total liabilities, redeemable noncontrolling interest and shareholders’ equity
               5,478,000,000 8,075,000,000 8,345,000,000 8,695,000,000 9,011,000,000       
        investments in unconsolidated affiliates
                61,000,000 52,000,000 53,000,000 72,000,000 167,000,000 154,000,000 144,000,000 65,000,000 153,000,000 138,000,000 
        redeemable noncontrolling interest
                6,000,000 9,000,000 39,000,000 59,000,000       
        total shareholders’ equity – yum! brands, inc.
                911,000,000 1,547,000,000 2,166,000,000 2,154,000,000 1,823,000,000 1,576,000,000     
        noncontrolling interests
                58,000,000 57,000,000 63,000,000 99,000,000 93,000,000      
        restricted cash
                    300,000,000      
        total liabilities and shareholders’ equity
                    8,834,000,000 8,316,000,000 7,148,000,000 6,527,000,000 7,242,000,000 6,353,000,000 
        noncontrolling interest
                     93,000,000 89,000,000    
        preferred stock, no par value, zero shares and 250 shares authorized in 2007 and 2006, respectively; no shares issued
                          
        short-term investments
                         6,000,000 
        preferred stock, no par value, 250 shares authorized; no shares issued
                          
      Cashflow Statements:
      Quarterly
      Annual
        Unit: USD